McKinsey & Company Uses AI-Powered Intelligence to Deliver Customer-Centric Experiences with CustomerOne

NEW YORK and LONDON, Oct. 11, 2022 (GLOBE NEWSWIRE) — Today, marketing and sales teams have to connect with their consumers and buyers in entirely new ways. But disjointed data, complex tech stacks, and siloed work practices can derail those efforts.

That's why McKinsey & Company is extending the power of CustomerOne's proven, comprehensive approach. By driving personalization at scale, sales growth, and enabling data–driven pricing, organizations in any industry can achieve 10–20% revenue growth.

Powered by QuantumBlack, AI by McKinsey, CustomerOne uses a Hybrid intelligence approach, combining human understanding with machine and AI intelligence, to reveal customer insights, identify opportunities for growth, and deliver lasting impact at speed. It also delivers agile operating models and builds capabilities to transform critical insights into customer action.

Surface Actionable Insights with End–to–End Growth Transformations
Customer preferences, demands, and dynamics are rapidly shifting. For organizations with siloed functions and complex technology stacks, it is challenging to stay in lock step with their customers. The data boom, as well as the proliferation and convergence of sales channels, makes this challenge even harder. To capture the right moments across every channel, identify new growth horizons, and capture long–term value, these organizations need an end–to–end approach that aligns technology with deep expertise.

CustomerOne seamlessly integrates strategy, technology, AI–powered growth capabilities, and implementation accelerators. It drives top–line growth, creates long–term customer value, and helps marketing and sales teams achieve higher returns by optimizing efficiency and effectiveness across the entire sales funnel.

"We have seen a lot of seismic shifts in the way consumers and buyers are changing," said Kelsey Robinson, Senior Partner, McKinsey & Company. "They have tremendous power. The ability for marketing and sales teams to succeed in this new world hinges on what they do with the incredible amounts of consumer–permissioned data to get closer to the customer, personalize experiences, and create "ignite' moments."

CustomerOne's expanded set of domain capabilities includes:

  • Personalization and Customer Value Management: Drives personalization at scale by integrating unified customer data, machine learning algorithms, and analytics, so marketers can derive the right insights and act on them. Outperforming companies achieve 40% more of their revenue from personalization than their peers.
  • Sales Growth: AI–powered capabilities enable sales teams to win new customers, increase customer retention, and drive loyalty. Companies that do this well drive 10–20% revenue growth.
  • B2B Pricing: Helps organizations analyze complex market dynamics, including customer willingness to pay, customer and product segmentation, and contract performance. CustomerOne uses the outputs to dynamically manage pricing and performance, and achieve above–market improvements. Companies that use data–driven pricing achieve 2–7% return on sales by expanding their margins.

"Successful change extends across the commercial organization. From the strategic decision on where and how to grow, to the insights that inform each customer interaction, most organizations struggle when it comes to putting the right talent, expertise, capabilities, and technology into one comprehensive approach to drive change. The extension of CustomerOne brings our capabilities together as one to drive faster end–to–end transformations for our clients across industries," said Stuart Schardin, Partner at McKinsey & Company.

"Even in the best of times, growth is not easy. In fact, 25% of companies don't grow at all," said Jeff Hart, Partner, McKinsey & Company. "At the core of what we do is to help our clients across industries meet this moment with a proven, technology–enabled approach that makes it easier to consume insights and recommendations, and quickly unlock new growth opportunities. For example, a logistics company using this approach was able to expand its margins by 44%, while a chemical company achieved 2% return on sales in a matter of six weeks."

To learn more about CustomerOne, click here.

About McKinsey Growth, Marketing & Sales
The mission of the McKinsey Growth, Marketing & Sales Practice is to help leaders of both consumer and business–to–business clients create Growth That Matters through meaningful transformations and marketing–driven profit. The practice helps our clients set their strategic direction, develop their marketing and sales capabilities, and connect their organization to realize the full potential of today's omnichannel opportunities. Clients benefit from McKinsey's experience in core areas of marketing, B2B and B2C pricing, customer experience, and sales and channel management.

For further information please contact:

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Ruth Jones / Becca Ross
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LeddarTech Adopts an Automotive Software Business Model to Support ADAS and AD Solutions

QUEBEC, Oct. 11, 2022 (GLOBE NEWSWIRE) — LeddarTech , a global leader in providing the most flexible, robust and accurate ADAS and AD sensing technology, is pleased to announce it is adopting a business strategy that translates to greater financial and team resources dedicated to an automotive software business model.

For over a decade, LeddarTech has been at the forefront of developing sensing technology that has served the mobility, on–road and off–road markets worldwide. For several years, the company has invested heavily in developing a one–of–a–kind raw data sensor fusion and perception solution. This solution has received multiple awards and the attention of major global automotive Tier 1s and OEMs.

LeddarTech's fusion and perception software solution, LeddarVision, is a high–performance, scalable, sensor–agnostic and auto–grade solution that delivers highly accurate 3D environmental models. In addition, LeddarVision supports all SAE autonomy levels by applying AI and computer vision algorithms to fuse raw data from sensors employed in L2–L5 applications. LeddarTech's use of raw data fusion detects very small obstacles on the road with better detection rates and fewer false alarms than legacy “object fusion” solutions. In addition, unclassified obstacles are also detected, providing an additional layer of safety to the vehicle.

“I am excited to announce the next stage of LeddarTech's evolution as a leader in automotive software for ADAS and AD applications. “stated Mr. Charles Boulanger, CEO of LeddarTech. “We initiated our foray into automotive software several years ago, and our development has led to a unique award–winning solution that is highly regarded by an industry struggling to solve the challenges of accelerating the large–scale adoption of greater autonomy.” Mr. Boulanger continued, “The conclusions of market analysts and customers clearly support that we are in a unique position with a software solution that OEMs need to enhance ADAS and AD performance.” Mr. Boulanger stated, “The market's need for a sensor fusion and perception solution that can be easily integrated and includes all the benefits of LeddarVision has never been greater, and our use of raw data fusion makes our offering even more attractive to customers.” Mr. Boulanger concluded, “The LeddarTech team is excited and eager to move ahead on our path and have dedicated ourselves and our technical efforts to the ambitious yet attainable goal of being the most adopted sensor fusion and perception software solution in the market.”

About LeddarTech
Founded in 2007, LeddarTech is an automotive ADAS and AD software company that offers comprehensive end–to–end raw data fusion and perception solutions enabling customers to solve critical challenges across the entire value chain.

LeddarTech's automotive–grade software technology, LeddarVision, is a flexible, robust, cost–effective, sensor–agnostic solution that delivers highly accurate 3D environmental models. In addition, this scalable software supports all SAE autonomy levels by applying AI and computer vision algorithms to fuse raw data from sensors employed in L2–L5 applications. LeddarTech's use of raw data fusion detects very small obstacles on the road with better detection rates and fewer false alarms than legacy “object fusion” solutions. In addition, unclassified obstacles are also detected, providing an additional layer of safety to the vehicle.

LeddarTech is responsible for several innovations in cutting–edge automotive and mobility applications, with over 140 patents granted or applied for, enhancing ADAS and autonomous driving capabilities.

Additional information about LeddarTech is accessible at www.leddartech.com and on LinkedIn, Twitter, Facebook and YouTube.

Contact:
Daniel Aitken, Vice–President, Global Marketing, Communications and Investor Relations, LeddarTech Inc.
Tel.: + 1–418–653–9000 ext. 232 daniel.aitken@leddartech.com

Investor relations contact: InvestorRelations@leddartech.com
https://investors.leddartech.com/

Leddar, LeddarTech, LeddarSteer, LeddarEngine, LeddarVision, LeddarSP, LeddarCore, LeddarEcho, VAYADrive, VayaVision, XLRator and related logos are trademarks or registered trademarks of LeddarTech Inc. and its subsidiaries. All other brands, product names and marks are or may be trademarks or registered trademarks used to identify products or services of their respective owners.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c9eea29e–3a7b–4833–b444–6c5cee00297a


Cellebrite to Release Third Quarter 2022 Financial Results on November 17, 2022

PETAH TIKVAH, Israel and TYSONS CORNER, Va., Oct. 11, 2022 (GLOBE NEWSWIRE) — Cellebrite (NASDAQ: CLBT) (the "Company"), a global leader in Digital Intelligence (DI) solutions for the public and private sectors, today announced that it will report its third quarter 2022 financial results before market open on Thursday, November 17, 2022.

On that day, management will host a conference call and webcast to discuss the Company's financial results at 8:30 a.m. ET.

Telephone participants are advised to register in advance at: https://register.vevent.com/register/BIaf596aa015be4fe19064526f1015b7b6.

Upon registration, participants will receive a confirmation email detailing how to join the conference call, including the dial–in number and a unique registrant ID.

The live conference call will be webcast in listen–only mode at: https://edge.media–server.com/mmc/p/7dttnkrq.

The webcast will remain available after the call at: https://investors.cellebrite.com/events–presentations.

About Cellebrite

Cellebrite's (NASDAQ: CLBT) mission is to enable its customers to protect and save lives, accelerate justice, and preserve privacy in communities around the world. We are a global leader in Digital Intelligence solutions for the public and private sectors, empowering organizations in mastering the complexities of legally sanctioned digital investigations by streamlining intelligence processes. Trusted by thousands of leading agencies and companies worldwide, Cellebrite's Digital Intelligence platform and solutions transform how customers collect, review, analyze and manage data in legally sanctioned investigations. To learn more visit us at www.cellebrite.com, https://investors.cellebrite.com, or follow us on Twitter at @Cellebrite.

Caution Regarding Forward Looking Statements

This document includes "forward looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Forward–looking statements may be identified by the use of words such as "forecast," "intend," "seek," "target," "anticipate," "believe," "could," "continue," "expect," "estimate," "may," "plan," "outlook," "future" and "project" and other similar expressions that predict, project or indicate future events or trends or that are not statements of historical matters. Such forward looking statements include estimated financial information. Such forward looking statements with respect to revenues, earnings, performance, strategies, prospects, and other aspects of the business of Cellebrite are based on current expectations that are subject to risks and uncertainties. A number of factors could cause actual results or outcomes to differ materially from those indicated by such forward looking statements. These factors include, but are not limited to: Cellebrite's ability to develop technologically advanced solutions and successfully integrate with the software solutions used by customers; acceptance of solutions by customers; errors, failures, defects or bugs in solutions; a failure to maintain sales and marketing personnel productivity or hire, integrate and retain additional sales and marketing personnel; the impact of the global COVID–19 pandemic; the impact of competition on pricing and on Cellebrite's market share; sub–optimal results from products due to misuse by customers; Cellebrite's failure to maintain and enhance its reputation and brand; inaccuracy of the estimates of Cellebrite's market opportunity and forecasts of market growth; changes to packaging and licensing models that adversely affect the ability to attract or retain customers; failure to manage future growth effectively; failure to introduce new solutions and add–ons; issues in the use of artificial intelligence resulting in reputational harm or liability; the need for additional capital to support the growth of Cellebrite's business; a failure to maintain the security of operations and the integrity of software solutions; the impact of government budgeting cycles and appropriations, early termination, audits, investigations, sanctions and penalties; a decline in government budgets, changes in spending or budgetary priorities, or delays in contract awards; a failure to adequately obtain, maintain, protect and enforce Cellebrite's intellectual property or infringement of the intellectual property rights of others; perceptions or court or regulatory decisions that Cellebrite's solutions violate privacy rights; the use of solutions by customers in a way that is, or that is perceived to be, incompatible with human rights; failure to comply with laws regarding privacy, data protection and security, technology protection, sanctions, export controls and other matters; and other factors, risks and uncertainties set forth in the sections titled "Risk Factors" and "Cautionary Note Regarding Forward–Looking Statements" in our Annual Report on form 20–F filed with the SEC on March 29, 2022 and in other documents filed by Cellebrite with the U.S. Securities and Exchange Commission ("SEC"), which are available free of charge at www.sec.gov. You are cautioned not to place undue reliance upon any forward–looking statements, which speak only as of the date made, in this communication or elsewhere. Cellebrite undertakes no obligation to update its forward–looking statements, whether as a result of new information, future developments or otherwise, should circumstances change, except as otherwise required by securities and other applicable laws.

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Development Banks Should Reform Their Lending Practices

The International Monetary Fund (IMF) and the World Bank share a common goal of raising living standards in their member countries. This week, the two international institutions will convene in Washington DC (through October 16) for their annual meeting. The strength of the US dollar will be a key talking point. By adjusting their lending practices, these institutions have a unique opportunity to relieve suffering in the world’s poorest countries.

By Alexander Kozul-Wright and Ruurd Brouwer
GENEVA, Oct 11 2022 – In the last week of September, emerging market (EM) bond fund outflows hit $4.2 billion, according to JP Morgan, bringing this year’s total to a record $70 billion. The exodus, set off by a rising U.S. dollar, is heaping pressure on low-income countries.

The greenback’s rise has been fuelled by interest-rate hikes by the Federal Reserve. Since March, the Fed has raised rates by three percentage points, prompting global investors to move their funds into U.S. financial assets and away from (riskier) EM investments.

While economists continue to wrangle over their U.S. growth forecasts, this ‘flight to quality’ has sent financial shockwaves across the developing world, already straining under elevated costs for food and fuel – typically priced in U.S. dollars. Moreover, attempts by EM policy makers to stem the dollar’s rise have largely failed.

Over the course of this year, central banks around the world have drained their U.S. dollar reserves at the fastest rate since 2008. To stem currency depreciations, they have also raised interest rates aggressively. In Argentina, for instance, policy makers raised rates to 75% last month. To little avail.

The MSCI Emerging Market Currency Index, which measures the total return of 25 emerging market currencies against the U.S. Dollar, is down nearly 9 percent from January 1st. The Egyptian pound has depreciated by 20% over the same period, according to Bloomberg data. In Ghana, the Cedi has fallen by 41%.

On top of higher imports costs, a plunging currency makes the servicing of dollar- denominated debt more expensive. This concern may seem abstract to people in advanced economies. In developing nations, however, the effects are painfully real.

As the dollar appreciates relative to other currencies, more domestic currency (in the form of tax revenues) has to be generated to service existing dollar debts. For low-income governments, budget cuts have to be implemented in the hope of avoiding sovereign default.

Currency depreciations have the power to strongarm authorities into reducing health and education spending, just to stay current on their debts. This leaves officials with a grim choice: either risk unleashing a full-blown debt crisis, or confiscate essential public services.

Given the painful costs of insolvency, governments tend to prioritize austerity over bankruptcy. Together with the oft-publicized effects of lost access to foreign investment, subdued growth and high unemployment, sovereign default also imposes severe social tolls.

In August, the World Bank published a paper measuring the decline in country living standards – looking at access to food, energy and healthcare – after state bankruptcies. The paper showed that ten years after default, countries experience 13% more infant deaths per year, on average, compared to the synthetic control (counterfactual) group.

Admittedly, more developed emerging markets like Brazil and India can issue bonds in their own currency to limit budget cutbacks. In most of the world’s poor countries, however, financial markets are too shallow to support domestic lending.

With no recourse to borrow from private creditors, public bodies like multi-lateral development banks (MDBs) usually step in to fill the gap. Indeed, almost 90% of low-income countries’ (LICs) funding takes the form of concessional, or non-commercial, loans from official lenders.

Even accounting for these favourable terms, financial pressures are beginning to build outside of well-known hot spots like Lebanon, Sri Lanka and Pakistan. As it stands, LICs have outstanding debts to MDBs and other official creditors to the tune of $153 billion (mostly denominated in USD).

Given the exogenous trigger for capital outflows from developing countries this year, multi-lateral lenders need to be more innovative. Where possible, they should use their robust credit ratings to assume greater risk by lending to poor countries in domestic currencies.

Failing that, they could lend in synthetic local currencies. These instruments index dollar debts to local exchange rates, allowing borrowers to service liabilities in their own currency while ensuring that creditors receive payments (both interest and principal) in dollars.

Synthetic currencies can improve debtor credit profiles by limiting foreign capital outflows and, by extension, improve debt management capacity. In particular, they boost economic resiliency by making government finances less a function of international currency volatility.

Multilateral financial institutions have been tasked with designing a stable international monetary system to try and ease global poverty. But the loans provided by these groups undermine their own mission, as dollar debts force currency risk onto the countries least able to handle it.

This week, the World Bank and the IMF will convene in Washington (October 10-16) for their annual meeting. The strength of the USD will be a key talking point. By adjusting their lending practices, these institutions have a unique opportunity to relieve suffering in the world’s poorest countries.

Alexander Kozul-Wright is a researcher at Third World Network and Ruurd Brouwer is Chief Executive Officer at TCX, a currency hedging firm (https://www.tcxfund.com).

IPS UN Bureau

 


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St Kitts and Nevis – the perfect choice for astute investors concerned about global instability

BASSETERRE, Saint Kitts and Nevis, Oct. 11, 2022 (GLOBE NEWSWIRE) — The world is changing and is at an unpredictable place. The aftermath of the global pandemic has plagued the world with instability and many people are looking for options to escape the challenges and restrictions imposed by their countries of origin. At some point in life, almost everyone has fantasized about escaping from their highly stressed lives to live in the peaceful and calm surroundings of a beautiful island. Making this dream a reality is now more accessible than ever before as the world rallies to recover from the devastation caused by the Covid–19 pandemic.

Instability caused by political conflict or malfunctioning societies has been experienced by both developing and developed countries. With the world in crisis and a number of protectionist regimes gaining power, exacerbated by tightening of borders and increased measures to prevent flight out of capitals, people feel like their freedom is under threat. In these situations, looking to relocate to a different country while seeking peace and stability is neither a far–fetched thought nor a selfish act. Families and entrepreneurs who have both the resources and the will to relocate to a different country, seeking better opportunities and living conditions for themselves and their families, are one of the most well–suited groups for investing in CBI programmes offered by a number of countries throughout the world.

St Kitts and Nevis, located in the Eastern Caribbean, is one of the most sought–after destinations when it comes to travel and tourism. But in addition to that, the country is home to the world's first and one of the most trusted Citizenship by Investment Programmes. With a stable, safe and peaceful environment, it is a welcome space for those who choose to make it their home.

The CBI Programme of St Kitts and Nevis was launched in 1984 and has been the pride of the Caribbean ever since. The idyllic islands' stunning natural beauty, rich history, and friendly locals make it a perfect destination for people looking for the traditional Caribbean experience.

The island nation in the western hemisphere has become a favourite destination for wealthy people from countries in East Africa, and it is especially attractive to High Net Worth Individuals (HNWIs) globally.

East Africa includes a diversified set of nations, with these countries not only home to many HNWIs, but also a wide range of issues that might cause internal conflict or instability. At least three East African nations, including Kenya, are among the seven most populous nations on the continent, thus making the area into one of the fastest–growing populations in the world.

However, at the same time, the East–African region is plagued with a number of concerns, which make the area less desirable. Over the last few years, East Africa has experienced insecurity, a lack of stability and good governance. The nations in the East Africa have, for a long time, struggled to cope with and resolve some major security concerns such as security breaches, widespread terrorism, and disputes. With these challenges individuals question whether their home country is the ideal environment to raise a family, start a business or invest ones wealth.

High Net Worth Individuals residing in such a political area often find it easier and more comfortable to switch to a more peaceful and stable nation. The friendly and peaceful shores of St Kitts and Nevis are an ideal destination for individuals seeking a respite from the chaos of the world.

St Kitts and Nevis is jointly managed via the efforts of the Governor–General, who is the crown's official representative in the country, along with the Prime Minister of St Kitts and Nevis, and the Premier, who is responsible for overseeing the management and administration of Nevis Island.

The distribution of power between the three entities who are answerable to the people of the federation, ensures that there is a fair distribution of power amongst the representative entities. As a result, St Kitts and Nevis is able to provide a politically stable home to those who seek to invest in the CBI Programme of the country to attain alternative citizenship.

The country has a deep–rooted history which has been passed down through generations of people who lived on the islands and has for generations attracted historians and enthusiasts of history to its shores.

The CBI Programme of St Kitts and Nevis provides an opportunity to obtain alternative citizenship for the investor and their family. An investor's spouse, children, parents and siblings are eligible for citizenship along with the investor. Another benefit is that once a person has citizenship of St Kitts and Nevis, children can inherit citizenship from their parents.

Many countries all over the world have been dubbed insensitive and non–inclusive of a certain group of people; accordingly, people find it hard at times to ensure their safety and the safety of their families. St Kitts and Nevis is a country of inclusivity and provides citizens with a place they can live their life the way they want without the fear of discrimination. St Kitts and Nevis is known for its welcoming and warm nature to all those who grace its shores, whether for tourism or citizenship.

As one of the oldest CBI programmes on offer in the Caribbean, St Kitts and Nevis has been recognised several times as the best running CBI Programme in the world. In 2022 the Professional Wealth Management Magazine, a publication of the Financial Times, ranked it jointly as the number one programme in the 2022 CBI Index Report. Amongst others it was recognised for its "Ease of Processing" and "Due Diligence" Pillars.

In a time when the world is less certain than ever before and where a growing number of people are considering their options, relocating to St Kitts and Nevis to enjoy the peace, stability and opportunities afforded by the country seems to be the perfect option for a number of high net worth individuals, for economic, financial, political and social reasons.

Alternative citizenship of St Kitts and Nevis emerges as a platform to alleviate the risk of uncertainty and works as an insurance policy. There is no better plan than having the option to set up a new home and escape to a better lifestyle.

Like every other person on the planet, people from East Africa require alternative citizenship to protect their families and in a secure and stable environment. It offers peace of mind in an uncertain world "" it's the perfect backup plan (Plan B).

Contact Information:
St Kitts and Nevis PR
pr@csglobalpartners.com
T: (1–869) 467 1474


His Zest For Mandarins Soured, Pakistani Producer Turns To Mushrooms

Clearing ground to grow vegetables-Sultan's Kinnow orchard. Credit: Alefia Hussain/IPS - Time will tell if Pakistan is well positioned to enter the international market for mushrooms. But, Sultan says, “I feel, with mushrooms, I have given birth to a new kid in town.”

Clearing ground to grow vegetables-Sultan’s Kinnow orchard. Credit: Alefia Hussain/IPS

By Alefia Hussain
LAHORE, Pakistan, Oct 11 2022 – The zesty citrus whiff from the rows of trees boasting unripe kinnow (mandarins) freshens the autumn air in late September. Two deeply tanned men clear the ground under and between the trees to plant vegetables.

Opposite the orchard, and divided by a narrow dirt path, are rows of small greenhouses cloaked in white plastic. Inside, plants from small to large, possibly the entire variety of citrus fruit grown in Pakistan – including the ambitious seedless and rouge varieties – stand in glory. It’s an experiment in growing environment-friendly oranges without fertilizers or pesticides on the expansive farm owned by Shahid Sultan, one of the country’s largest citrus processors and exporters, in Bhalwal, Sargodha district, Punjab province.

Shahid Sultan. Credit: Alefia Hussain/IPS

Shahid Sultan. Credit: Alefia Hussain/IPS

Sargodha is the land of the citrus in Pakistan. Most of the country’s oranges, grown over thousands of hectares of farmland and exported across the world, come from here. Sargodha is also the district where most kinnow, a sweet and tangy thirst quencher and a good source of vitamin C, are grown and processed. The fruit is the product of experimentation conducted in California way back in the 1950s.

Once considered Pakistan’s fabled export product, kinnow’s market abroad is in decline. The country exported roughly 177,000 tonnes of the fruit in 2022 as opposed to 455,000 tonnes in 2021, according to figures provided by the Sargodha Chamber of Commerce. Sultan has also soured on the fruit.

 

‘I will not export kinnow anymore’

“I have decided I will not export kinnow anymore. I will grow and, Inshallah, export mushrooms but not kinnow, says Sultan, director of the Zahid Kinnow Grading and Waxing Plant, during a visit to his orchard. “It’s impossible to control kinnow’s shelf life. By the time it reaches markets abroad, it has perished.”

Sultan has been exporting oranges since 1996. “Between 2004 and 2016, I was the top orange exporter in the country. I was the first to enter the Russian market,” he claims. He exported to Persian Gulf, Central Asian and Far Eastern states some 1,000-1,200 refrigerator containers full of fruit every season.

The market for mushrooms is growing rapidly in Pakistan, as Chinese and Thai foods, as well as pizzas, are becoming popular among food enthusiasts. Leading hotels and gourmet restaurants are the main buyers of the product, in canned as well as fresh form. Larger supermarkets are selling a variety of mushrooms but they are too pricey for the average person

Though agriculture experts cite climate change, rising power prices, shortage of water and outdated farming techniques as reasons for decline in the fruit’s quality, Sultan holds excessive use of fertilisers and pesticides as the only factor responsible. “We have used too many inorganic methods and products that have rendered the soil infertile.”

After incurring a loss of 80-100 million Pakistani rupees (US$36,000-46,000) in the last two years, the farmer is clear about his decision to switch from kinnow to mushrooms, reasoning that if China can grow and export mushrooms the world over, “so can I.” Launching production of mushrooms of the genus Agaricus, commonly called button or champagne mushrooms, is likely to cost $10 million. Sultan predicts the yield to be four times greater than the country’s consumption requirements. He is expecting his first crop to be ready by November this year.

Standing in the orchard it is hard to imagine the citrus-scented air replaced by the stink of compost and the rows of trees usurped by bunker-like ‘tunnels’ growing champagne mushrooms. Sultan has converted old cold storage rooms into the temperature and moisture-controlled spaces to raise the soft, round, white mushrooms. All processes will be carried out indoors on the company’s existing premises.

 

New machines imported

“My team and I have ensured that we are totally protected from the weather. The entire production – from spawn to compost to canning of the produce will be done under a controlled environment.” Brand new machinery required for his venture has been imported from China. The spotless machines await production.

The market for mushrooms is growing rapidly in Pakistan, as Chinese and Thai foods, as well as pizzas, are becoming popular among food enthusiasts. Leading hotels and gourmet restaurants are the main buyers of the product, in canned as well as fresh form. Larger supermarkets are selling a variety of mushrooms but they are too pricey for the average person.

Small farmers are growing and selling fresh mushrooms in local markets. The canned ones available in supermarkets are mostly imported from China.

With mushroom growing still in the inception stage, little technical knowledge and expertise is available to growers about commercial scale production and value chain development. They can either seek assistance from private companies involved in agriculture research and trade or approach international agencies that focus on hunger, malnutrition and poverty.

Having collected data on canning mushrooms from all over the world, Sultan decided to approach the Food and Agriculture Organization of the United Nations (FAO) to gain insight into best management practices for commercial production, improving business performance and developing market linkages for export. He was also eager to connect with international experts in commercial production and processing of mushrooms.

“Although it has been Zahid Kinnow’s own decision to venture into mushroom cultivation, the FAO may consider supporting the private sector enterprise by providing technical assistance,” says Asad Zahoor, FAO consultant.

 

Smelly but healthy plant food-A mixture of spawn and compost. Credit: Alefia Hussain/IPS - Time will tell if Pakistan is well positioned to enter the international market for mushrooms. But, Sultan says, “I feel, with mushrooms, I have given birth to a new kid in town.”

Smelly but healthy plant food-A mixture of spawn and compost. Credit: Alefia Hussain/IPS

 

Mushrooms get FAO nod

Zahoor told IPS that FAO, through its Hand in Hand Initiative (HiH), seeks to empower countries and their agricultural partners through data sharing and model-based analytics. Seeing reasonable potential for investment, the organization in Pakistan has decided to include mushroom in HiH as an emerging commodity that could add to the country’s export earnings.

Globally, HiH seeks to accelerate agricultural transformation, with the goal of eradicating poverty, ending hunger and malnutrition, and reducing inequalities. The initiative was supporting 52 countries in Africa, Asia, Europe, Latin America, and the Middle East as of May 2022.

The demand for canned mushrooms is rising fast in Pakistan. According to Karachi customs officials, in July 2021, 93,877 kg of canned mushrooms were imported from China via the sea route alone. That grew to 284,553 kg in June 2022.

In addition, the country imported nearly 17 million kg of fresh or chilled Agaricus mushrooms from China in 2021, according to International Trade Centre calculations based on figures provided by the Pakistan Bureau of Statistics.

Asif Ali, an agriculture expert associated with leading fertiliser manufacturer Engro Fertilisers, thinks that with the trend of consuming plant-based proteins increasing worldwide, investing in mushroom could capture the high value local and international export markets. “Mushrooms are considered to be a good source of protein and consumption is increasing among people at home and abroad,” he said in an interview.

Time will tell if Pakistan is well positioned to enter the international market for mushrooms. But, Sultan says, “I feel, with mushrooms, I have given birth to a new kid in town.”