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لاعب يشارك للمرة الأولى يفوز بـ 5 ملايين درهم تُغيّر حياته!

أبوظبي، الإمارات العربية المتحدة, Feb. 25, 2026 (GLOBE NEWSWIRE) — شهد سحب “لاكي داي” مؤخراً محطة استثنائية مع الإعلان عن أول فائز بالجائزة الثانية بقيمة 5 ملايين درهم، في لحظة تعكس تنامي الإقبال والحماس حول السحب الأسبوعي.

وكان الحظ حليف موروجانانث جوفينثان، البالغ من العمر 42 عاماً والمقيم في دولة الإمارات، إذ سجّل للمرة الأولى في اليانصيب واشترى أول تذكرة له، تقاسمها مع صديق مقرّب. ومن خلال تلك التذكرة الوحيدة، تمكّن الصديقان من الفوز بالجائزة الثانية البالغة 5 ملايين درهم، ليقتسما قيمة الجائزة التي شكّلت نقطة تحوّل في حياتهما. ويأتي ذلك بعد رفع قيمة الجائزة من مليون درهم إلى 5 ملايين درهم، ما أضفى مزيداً من الحماس والتفاؤل بين المشاركين في مختلف أنحاء الدولة.

وعبّر موروجانانث عن مشاعره قائلاً: “لم أتوقف عن التفكير في كل ما مررت به خلال السنوات الثلاث الماضية، من تحديات ومسؤوليات تتعلق بزواجي وتعليم أطفالي والحياة بشكل عام. لهذا جئت إلى الإمارات. لم أتوقع أن يتحقق ذلك بهذه السرعة. أشعر بسعادة كبيرة.“

ومع احتفال اليانصيب بمرور عام على انطلاقته في نوفمبر 2025، كان قد سجّل إنجازات لافتة، من بينها تتويج فائز بالجائزة الكبرى بقيمة 100 مليون درهم، وأربعة فائزين بمليون درهم لكل منهم، إلى جانب أكثر من 290 فائزاً ضمن ألعاب “ لاكي داي“ و“ لاكي تشانس“ وبطاقات الخدش، حصل كل منهم على 100 ألف درهم. ومع بداية هذا العام، يستمر الزخم مع الإعلان عن فائز جديد بالجائزة الثانية بقيمة 5 ملايين درهم، بما يعزز مكانة اليانصيب كوجهة رائدة للجوائز الكبرى والتجارب الترفيهية المشوّقة في الدولة.

وأضاف الفائز: “ما زلنا نعيش في منزل مستأجر، وكان حلمنا دائماً أن نبني منزلنا الخاص، وهذا ما يتمناه أطفالي أيضاً. لم تكن الظروف تسمح بذلك في السابق، ولكنني أشعر اليوم بأنني بدأت أتجاوز هذه التحديات. أنا ممتن جداً وأعتبر ما حدث نعمة كبيرة من الله.“

ومنذ 29 نوفمبر 2025، يُقام سحب “لاكي داي” أسبوعياً كل يوم سبت عند الساعة 8:30 مساءً، ليشكّل موعداً منتظراً يجمع المشاركين في مختلف أنحاء الإمارات. وتأتي الجائزة الثانية بقيمة 5 ملايين درهم إلى جانب الجائزة الكبرى البالغة 30 مليون درهم، بالإضافة إلى سحب “لاكي تشانس” الأسبوعي الذي يمنح ثلاثة فائزين 100 ألف درهم لكل منهم.

ويؤكد اليانصيب التزامه الراسخ بمبادئ اللعب المسؤول، من خلال توفير التوعية والدعم اللازمين لضمان تجربة إيجابية ومنظّمة للمشاركين. كما أن جميع الألعاب معتمدة ومنظّمة بالكامل من قبل الهيئة العامة لتنظيم الألعاب التجارية، بما يضمن أعلى معايير النزاهة والشفافية.

ويمكن للراغبين بالمشاركة في سحوبات “لاكي داي” المقبلة زيارة الموقع الإلكتروني: www.theuaelottery.ae

للمزيد من المعلومات، يرجى التواصل مع:
“تريل رنر إنترناشونال”
[email protected]
ويمكن متابعة اليانصيب عبر منصات التواصل الاجتماعي: @theuaelottery

نبذة عن اليانصيب:
يُعد اليانصيب الأول والوحيد المرخّص اتحادياً في دولة الإمارات العربية المتحدة، كما أنه الأول من نوعه على مستوى منطقة الخليج، ويخضع لإشراف وتنظيم الهيئة العامة لتنظيم الألعاب التجارية، بينما يتم تشغيله من قبل شركة “ذا جيم” ذ.م.م. ويضع اليانصيب ممارسات اللعب المسؤول على رأس أولوياته، ويقدّم تجربة يانصيب غير مسبوقة في الدولة. وبصفتها الشركة المسؤولة عن تشغيل اليانصيب، تلتزم “ذا جيم” بتوجيهات ولوائح ومعايير الهيئة العامة لتنظيم الألعاب التجاريةمن النواحي الفنية والتنظيمية. ويُسمح بالمشاركة فقط للمقيمين ممن تبلغ أعمارهم 18 عاماً فما فوق.
ولمزيد من المعلومات، يرجى زيارة: www.theuaelottery.ae

نبذة عن شركة “ذا جيم ذ.م.م.”:
تُعد “ذا جيم” ذ.م.م شركة تعمل في مجال الأنشطة الترفيهية وتنطلق من أفكار مبتكرة، كما أنها إحدى الشركات التابعة لمجموعة “مومنتوم” بأبوظبي، وتركّز على إعادة تعريف صناعة الألعاب التجارية في دولة الإمارات العربية المتحدة. وفي يوليو 2024، تم تعيينها كجهة تشغيلية مرخّصة رسمياً لليانصيب. وتختص الشركة في تطوير وتشغيل ألعاب اليانصيب والمنتجات الترفيهية ذات الصلة ثقافياً، مع الالتزام بتوفير تجارب لعب آمنة ومسؤولة تهدف إلى إثارة الحماسة وإضفاء المتعة على المشاركين في الدولة.
للمزيد من المعلومات، يرجى زيارة: www.thegamellc.ae

الصورة المصاحبة لهذا الإعلان متاحة على https://www.globenewswire.com/NewsRoom/AttachmentNg/26bb5887-f9a1-4165-ad3a-64baf702dd25/ar


GLOBENEWSWIRE (Distribution ID 1001166620)

First-Time Player of The UAE Lottery Takes Home Life-Changing AED 5 Million

ABU DHABI, United Arab Emirates, Feb. 25, 2026 (GLOBE NEWSWIRE) — Just recently, The UAE Lottery’s Lucky Day Draw celebrated a major milestone by awarding its first-ever AED 5 million Second Prize winner, an exciting moment for the popular weekly draw.

It was beginner’s luck for 42-year-old Murugananth Govinthan, an Indian resident of the UAE, who registered with The UAE Lottery, operated by the Game LLC, for the first time and bought his very first ticket, sharing it with a close friend. With that single ticket, they claimed the AED 5 million Second Prize, splitting the life-changing winnings. The increased prize, up from AED 1 million, has sparked fresh excitement and renewed hope among players across the Emirates.

Murugananth shared his emotions, saying, “I couldn’t stop thinking about everything I’ve been through over the past three years, the challenges, my marriage, my children’s education, and all the responsibilities on my shoulders. That’s why I came to the UAE. I didn’t expect it to happen so soon. I feel very happy.”

As The UAE Lottery celebrated its first anniversary in November 2025, it had already made history, crowning an AED 100 million Grand Prize winner, four AED 1 million winners, and over 290 Lucky Day, Lucky Chance, and scratch card players who took home AED 100,000 each. The excitement continues in 2026 with a new AED 5 million winner, proving that The UAE Lottery is rapidly becoming a premier destination for life-changing prizes and thrilling gameplay in the Emirates.

The first-time player said, “We are still living in a rented house and have always wanted to build our own home. My children want that too. The situation didn’t allow it before, but now I feel I’m on the way to resolving these struggles. I feel happy and consider this a great blessing from God.”

Since 29 November 2025, the Lucky Day Draw has been held weekly every Saturday at 8:30 PM, creating a new shared moment of anticipation for players in the UAE. The AED 5 million Second Prize sits alongside the AED 30 million Grand Prize and the weekly Lucky Chance Raffle, which awards three winners AED 100,000 each.

The UAE Lottery upholds a strong commitment to responsible gaming, delivering education and support to maintain a positive and well-regulated player experience. All games are fully approved and regulated by the General Commercial Gaming Regulatory Authority (GCGRA), ensuring the integrity and transparency of the player experience.

Tickets for upcoming Lucky Day Draws are available at www.theuaelottery.ae

For more information, please contact:  
Anan Ibrahim  
TrailRunner International  
[email protected]

Follow The UAE Lottery: 
@theuaelottery 

About The UAE Lottery: 
The UAE Lottery is the United Arab Emirates’ first and only federally licensed lottery and the first of its kind in the Gulf region. It is regulated by the General Commercial Gaming Regulatory Authority (GCGRA) and operated by The Game LLC (The Game). The UAE Lottery prioritizes responsible gaming practices while offering an unprecedented lottery experience in the UAE. 

As the operational entity behind The UAE Lottery, The Game adheres to the GCGRA’s directives, regulations, and technical standards. Only residents aged 18 and above are permitted to participate. For more information, please visit: www.theuaelottery.ae  

About The Game L.L.C.: 
Game LLC is an innovative entertainment company and part of the Momentum Group in Abu Dhabi, which is focused on redefining the UAE’s commercial gaming industry. Appointed in July 2024 as the official licensed operator of the UAE Lottery, The Game specializes in developing and operating lottery games and culturally relevant gaming products while promoting safe and responsible gaming experiences designed to excite and entertain participants in the UAE.  

For more information, please visit www.thegamellc.ae.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/26bb5887-f9a1-4165-ad3a-64baf702dd25


GLOBENEWSWIRE (Distribution ID 1001166620)

Les feux d’artifice de Liuyang illuminent le ciel nocturne d’Abou Dabi

LIUYANG, Chine, 10 févr. 2026 (GLOBE NEWSWIRE) — Le soir du 6 février, heure locale, des feux d’artifice de Liuyang ont illuminé le ciel nocturne d’Abou Dabi, capitale des Émirats arabes unis (EAU), lors d’un spectacle pyrotechnique exceptionnel de 10 minutes.

Un contenu média annexé au présent communiqué est disponible en cliquant sur ce lien.

Ce spectacle pyrotechnique a été entièrement planifié et réalisé par Liuyang Jiteng Fireworks Group Co., Ltd. et constituait l’un des moments forts de l’événement « Happy Spring Festival 2026 – Hunan Culture in the UAE » (Joyeuse fête du printemps – La culture du Hunan aux Émirats arabes unis).

En tant que « berceau des feux d’artifice chinois », la ville de Liuyang, dans la province du Hunan, a depuis longtemps fait de ses produits pyrotechniques une véritable vitrine de la culture hunanaise sur la scène internationale. En 2025, malgré les pressions auxquelles elle était confrontée, l’industrie des feux d’artifice de Liuyang a poursuivi sa progression : la valeur de sa chaîne industrielle a de nouveau dépassé les 50 milliards de yuans, atteignant 50,58 milliards de yuans, soit une hausse de 0,7 % par rapport à l’année précédente, avec des performances à l’exportation particulièrement remarquables.

La popularité croissante des feux d’artifice de Liuyang à l’échelle mondiale repose également sur le renforcement continu de la coopération économique et commerciale entre Changsha et les Émirats arabes unis. Ces dernières années, Changsha et les EAU ont adhéré au principe d’avantages mutuels et de coopération gagnant-gagnant, approfondissant sans cesse leurs échanges économiques et commerciaux et obtenant des résultats fructueux. Maniant la lumière comme un pinceau et les flammes comme une musique, cette fête culturelle immersive du Nouvel An chinois a non seulement transmis de chaleureux vœux de bonne année à la population locale, mais a également donné lieu à une toute nouvelle symphonie de rayonnement mondial de la culture du Hunan et d’intégration approfondie de la coopération économique et commerciale sino-émirienne.

Source : Liuyang Jiteng Fireworks Group Co., Ltd.


GLOBENEWSWIRE (Distribution ID 9652184)

Liuyang Fireworks Paint the Night Sky of Abu Dhabi

LIUYANG, China, Feb. 10, 2026 (GLOBE NEWSWIRE) — On the evening of February 6 local time, Liuyang fireworks dazzled the night sky in Abu Dhabi, the capital of the United Arab Emirates (UAE), with a stunning 10-minute special pyrotechnic display.

Liuyang Fireworks paint the night sky of Abu Dhabi.

A Media Snippet accompanying this announcement is available by clicking on this link.

This pyrotechnic show was fully planned and executed by Liuyang Jiteng Fireworks Group Co., Ltd. and served as a highlight of the 2026 UAE “Happy Spring Festival – Hunan Culture in the UAE” event.

As the “Hometown of Chinese Fireworks,” Liuyang City in Hunan Province has long established its fireworks products as a shining calling card for Hunan culture as it makes its way onto the world stage. In 2025, despite facing pressures, Liuyang's fireworks industry forged ahead, with its industrial chain value once again surpassing the 50 billion yuan mark, reaching a total of 50.58 billion yuan, representing a year-on-year increase of 0.7%, with particularly remarkable export performance.

The surge in Liuyang fireworks' global popularity is underpinned by the increasingly close economic and trade cooperation between Changsha and the UAE. In recent years, Changsha and the UAE have adhered to the principle of mutual benefit and win-win cooperation, continuously deepening economic and trade exchanges and achieving fruitful results. Using light as a brush and flames as music, this immersive Spring Festival cultural feast not only sent warm New Year wishes to the local people but also struck up a brand-new symphony of the global outreach of Hunan culture and the in-depth integration of China-UAE economic and trade cooperation.

Source: Liuyang Jiteng Fireworks Group Co., Ltd.


GLOBENEWSWIRE (Distribution ID 9651788)

HKTB “Cathay International Chinese New Year Night Parade” Kicks Off Year of the Horse Celebrations Inviting Visitors to Experience “Everywhere A Wish” Across a Citywide Festive Line-up

(HKTB provides satellite live feed of “Cathay International Chinese New Year Night Parade”.
Further information is available at the end of this article.)

HONG KONG, Jan. 28, 2026 (GLOBE NEWSWIRE) — Chinese New Year is traditionally Hong Kong’s grand festival, featuring a series of vibrant and diverse activities, including Chinese New Year flower markets, prayers at Wong Tai Sin Temple and Che Kung Temple, the night parade, Victoria Harbour fireworks and the Year of the Horse Raceday. This year, the Hong Kong Tourism Board (HKTB) has adopted “Everywhere A Wish” as the theme, inviting visitors from around the world to come to the city to experience the joy and start a blessed new year.
        
Leading the series of highlight festive programmes is the “Cathay International Chinese New Year Night Parade”, organised by HKTB, which will kick off the Year of the Horse celebrations. This year’s parade is themed “Best Fortune. World Party”. On the evening of the first day of Chinese New Year (17 February), a total of 60 floats and performing groups will present a spectacular global party in Tsim Sha Tsui, interacting with large crowds of locals and visitors along the route to spread lively blessings.

HKTB holds the “2026 Cathay International Chinese New Year Night Parade” Press Conference on 27 January. Dr Peter Lam, HKTB Chairman (ninth from left, second row) and Ms Lavinia Lau, Chief Customer & Commercial Officer of Cathay (eighth from right, second row) attend with representatives of sponsors and supporting organisations.

Dr Peter Lam, Chairman of HKTB, said: “I am grateful for the support of various sponsors from different sectors, especially that of Cathay, our title–sponsor for 24 consecutive years. Their support has contributed to new, exciting elements in this year’s International Chinese New Year Night Parade, allowing the event to continue its legacy as a highlight of Hong Kong’s Chinese New Year experience. We will seize the opportunity of the Chinese New Year holidays to promote Hong Kong’s diverse and vibrant festive experiences all around the city under the theme ‘Everywhere a Wish’. We also will step up promotions in various visitor source markets with our trade partners to attract more visitors to enjoy the rich festivities in Hong Kong during this festive season.”

Ms Lavinia Lau, Cathay Chief Customer & Commercial Officer, said: “As Hong Kong’s home carrier for 80 years, Cathay has grown with the city through countless shared journeys, with a deep commitment to developing Hong Kong as an international aviation hub and promoting it as an East–meets–West Centre for International Cultural Exchange. We are proud to support a wide range of international mega events that bring vibrancy to the local economy, and we are especially delighted to be the title sponsor of the Cathay International Chinese New Year Night Parade for the 24th consecutive year. Through this world–renowned festive spectacle, we hope that people can gather with their loved ones in joy and good fortune as we welcome the Year of the Horse with blessings from Cathay.”

New Float Line–up with More Surprises



2025 Cathay International Chinese New Year Night Parade (Stock Photos)

This year’s parade features 12 floats from 11 participating units. These include long–term partners such as Cathay, the title–sponsor for the 24th consecutive year, which will celebrate its 80th anniversary by showcasing a classic aircraft soaring through a time tunnel; having participated in the parade for 27 consecutive years, The Hong Kong Jockey Club takes on an especially meaningful role in the Year of the Horse as the Exclusive Parade Route Sponsor. The float will feature three magnificent horses, symbolising the vitality, prosperity and forward looking spirit traditionally associated with the Year of the Horse; Hong Kong Disneyland Resort, which is celebrating its 20th anniversary with various Disney friends and dancers in a festive street party; and Ocean Park Hong Kong’s Panda Friends, which will don new festive attire to wish locals and visitors a Happy New Year alongside Whiskers & Friends.

Making their debut in the parade are McDonald’s Hong Kong, the Hong Kong Brand Toy Association and Lam Tsuen Wishing Square. To celebrate its 50th anniversary, McDonald’s Hong Kong will showcase a classic train float inspired by the brand’s iconic 1980s restaurant design installation. The Hong Kong Brand Toy Association float will bring together local trendy IPs, such as popular characters LABUBU and Molly, presenting Hong Kong’s creative culture; and the Lam Tsuen Wishing Square float will transform into a mobile “Glowing Wishing Tree”, recreating Hong Kong’s unique village praying culture and festive customs.

In addition, The Asia Tourism Exchange Center and the Macao Government Tourism Office will respectively present a “Lucky Horse” to extend sincere wishes for national prosperity and a themed float “Experience Macao” to showcase the fellow SAR’s charm. And the Quality Tourism Services Association will feature various Quality Tourism Services accredited merchants, demonstrating the vibrant growth of Hong Kong’s retail and catering industries.

To mark the Year of the Horse, the HKTB float is themed “World City．World Party” and will surprise the crowd with a pair of matching floats. The main float will feature various pony mascots dressed in different thematic mega events outfits, while the matching float will bring a replica of the Main Stadium of Kai Tak Sports Park to Tsim Sha Tsui, showcasing Hong Kong’s edge as the “Mega Events Capital”.

East–meets–West Cultural Extravaganza: Local and International Performing Teams Converge in Hong Kong
This year, 16 performing teams from various countries and regions will participate in the parade, including the Chinese Mainland, Italy, France, Spain, the US, Canada, Australia, Turkey, the Philippines, India and Egypt. Among the teams, 13 will perform in Hong Kong for the first time, forming a stellar line–up.

Performance highlights include the following: The Fumi Youth Yingge Dance Troupe of Puning City, which appeared at the CCTV Spring Festival Gala, performing together with 6–year–old Yingge girl prodigy Zhuang Enqi from the Chinese Mainland to showcase the national intangible cultural heritage “Chinese War Dance”; France’s FierS à Cheval, presenting a giant luminous horse performance in a crossover with the local Jean M. Wong School of Ballet; and Italy’s Cromosauro, featuring a giant dinosaur over 5 metres tall and 7 metres long, along with China’s luminous dragon in a collaboration with the local Hong Kong Chinese Martial Arts Dragon and Lion Dance Association of Hong Kong, China, to stage a “Double Dragon Dance”. The Bluecoats from the US will perform a jointly with local marching band The Pegasus Vanguard; the Egyptian Tannoura Dance Group will interpret traditional Sufi folk whirling skirts; and Canadian comedic acrobatic duo Les Vitaminés will bring surprises to the audience with humour and highly difficult skills.

The 15 local performing teams are equally exciting, featuring multiple champion–quality groups. These include dance group Rookids, featuring an 11–year–old member who won the U18 World Street Dance 2025 Championship with his superb dance skills; the GnB Dance Group, champions of World of Dance Hong Kong 2025; and the China Hong Kong Para Dance Sport Association, who won three gold and three silver medals at the National Games for Persons with Disabilities, bringing a performance fusing martial arts with wheelchair dance elements to demonstrate diversity and inclusion.

Pre–parade Performances at 6pm to Warm Up the 8pm Show
The parade procession will depart from the Hong Kong Cultural Centre Piazza at 8pm, passing along Canton Road, Haiphong Road and Nathan Road, and finally arriving at the Sheraton Hong Kong Hotel & Towers. Before the parade, 15 local performing groups will take turns to perform from about 6pm, with lion and dragon dances, fancy rope skipping, street dance and magic, to warm up the crowd.

Spectator Stand Tickets open for Sale from 7 February
Seated spectator stands are available for the “Cathay International Chinese New Year Night Parade” at the Hong Kong Cultural Centre. Tickets are priced at HK$600, $550 and $450 and will be available for purchase at the HKTB Kowloon Visitor Centre (Address: Star Ferry Pier, Tsim Sha Tsui) from 8am on 7 February 2026 (Saturday). All tickets are available on a first–come, first–served basis. Members of the public can also enjoy the parade for free along Canton Road, Haiphong Road and Nathan Road.

Extending the Parade Excitement: Floats on Display at Kai Tak for the First Time from the Second Day of CNY
From the second day of Chinese New Year (18 February) to the 15th day (3 March), the floats will appear at various locations across the city to continue the excitement of the parade. For the first time, eight distinctive floats will be displayed at Kai Tak Sports Park (until 26 February). On the second and third days of Chinese New Year (18 and 19 February), Chinese Mainland and international performing teams participating in the parade will perform live in the two time–limited stages at the venue, bringing the festive atmosphere to the audience. The remaining four floats will be displayed at Ocean Park, Lam Tsuen in Tai Po, Sha Tin Racecourse and Victoria Park in Causeway Bay. Performing teams will also visit shopping malls and attractions across the city.

Moreover, starting on 30 January, the “Kai Tak Sports Park Chinese New Year Celebration” will present a series of exciting activities, including shopping rewards, large–scale Chinese New Year Fairs and the Float Display. Shoppers can enjoy fabulous shopping rewards and exclusive red packet redemption at Kai Tak Mall. From 10 to 16 February, the Chinese New Year Fair will extend from Kai Tak Mall to outdoor venues, with Dining Cove hosting the first outdoor Chinese New Year Fair to celebrate the new year with everyone.

HKTB has now launched a one–stop Chinese New Year webpage on its official website, with a city–wide collection of Chinese New Year activities, including information on attractions and transportation, to help visitors plan their itinerary in advance and to experience Hong Kong’s festive culture.

HKTB Chinese New Year Webpage: https://www.discoverhongkong.com/eng/what–s–new/events/chinese–new–year.html

  • Post–event highlight video footage and images of Cathay International Chinese New Year Night Parade will be available for download from 18 February 2026, 07:00 Hong Kong Time (17 February 2026, 23:00 GMT).

Download link: https://assetlibrary.hktb.com/assetbank–hktb/action/browseItems?categoryId=2316&categoryTypeId=2


Information of Satellite Live Feed of “Cathay International Chinese New Year Night Parade” (Full Programme)

Signal testing time 16 February 2026, 19:00–19:30 Hong Kong Time
(11:00–11:30 GMT)
Live feed time 17 February 2026, 20:00–21:45 Hong Kong Time
(12:00–13:45 GMT)
Technical support for satellite live feed Tel: (852) 2358 1092/ (852) 2358 1079


Asia Sat 5, 100.5 degrees East (covering Asia markets including Chinese Mainland, Taiwan, Hong Kong, South Asia & Southeast Asia, Middle East, Eastern Europe & CIS, New Zealand and Australia) 

  • Satellite path: Asia Sat 5, 100.5 degrees East 
  • Programme name: International Chinese New Year Parade 
  • On–air date & time: 17/2/2026 (1200–1345 GMT) 
  • Transponder: AS5 TXP C9V 9_4V, C Band 
  • Uplink Frequency: 6218.5 MHz (Horizontal) 
  • Downlink Frequency: 3993.5 MHz (Vertical) 
  • Symbol Rate: 7.2 MSps 
  • FEC: 3/4 
  • Video Format: HD 1080i 50,  
  • Aspect Radio: 16:9 
  • Audio Assignment: A1 : A2 Stereo 
  • Modulation: DVB–S2/8PSK 
  • Pilot: ON 
  • Roll Off: 0.2 
  • Encoding Bit Rate: 14.0 Mbps (MPEG4 H.264) 
  • Encryption: NIL – Free to Air 

Eutelsat E7B, 7 degrees East (covering Europe) 

  • Satellite path: Eutelsat E7B, 7 degrees East 
  • Programme name: International Chinese New Year Parade 
  • On–air date & time: 17/2/2026 (1200–1345 GMT) 
  • Transponder: E7B TXP F06 Tango, Ku Band 
  • Uplink Frequency : 14226.83 MHz (Horizontal) 
  • Downlink Frequency: 12726.83 MHz (Vertical) 
  • Symbol Rate: 7.2 MSps 
  • FEC: 3/4 
  • Video Format: HD 1080i 50 
  • Aspect Radio: 16:9 
  • Audio Assignment: A1 : A2 Stereo 
  • Modulation: DVB–S2/8PSK 
  • Pilot: ON 
  • Roll Off: 0.2 
  • Encoding Bit Rate: 14.0 Mbps (MPEG4 H.264) 
  • Encryption: NIL – Free to Air 

Intelsat IS–19, 166.0 degrees East (covering Asia region and the Western United States) 

  • Satellite path: IS19, 166.0 degrees East  
  • Programme name: International Chinese New Year Parade 
  • On–air date & time: 17/2/2026 (1200–1345 GMT) 
  • Transponder: IS–19 (12C Slot D), C Band 
  • Uplink Frequency: 6178.5 MHz (Vertical) 
  • Downlink Frequency: 3953.5 MHz (Horizontal) 
  • Symbol Rate: 7.2 MSps 
  • FEC: 3/4 
  • Video Format: HD 1080i 50  
  • Aspect Radio: 16:9 
  • Audio Assignment: A1 : A2 Stereo 
  • Modulation: DVB–S2/8PSK 
  • Pilot: ON 
  • Roll Off: 0.2 
  • Encoding Bit Rate: 14.0 Mbps (MPEG4 H.264) 
  • Encryption: NIL – Free to Air 

Intelsat IS–34, 55.5 degrees West (covering the Americas, North America & South America) 

  • Satellite path: IS34, 55.5 degrees West 
  • Programme name: International Chinese New Year Parade 
  • On–air date & time: 17/2/2026 (1200–1345 GMT) 
  • Transponder: IS–34 (18C Slot C), C Band 
  • Uplink Frequency: 6324.5 MHz (Horizontal) 
  • Downlink Frequency: 4099.5 MHz (Vertical) 
  • Symbol Rate: 7.2 MSps 
  • FEC: 3/4 
  • Video Format: HD 1080i 59.94  
  • Aspect Radio: 16:9 
  • Audio Assignment: A1 : A2 Stereo 
  • Modulation: DVB–S2/8PSK 
  • Pilot: ON 
  • Roll Off: 0.2 
  • Encoding Bit Rate: 14.0 Mbps (MPEG4 H.264) 
  • Encryption: NIL – Free to Air
      

For media enquiries, please contact:

Mr Cameron Tong Tel: 2807 6367 Email: [email protected]

Mr Chokie Cheng Tel: 2807 6342 Email: [email protected]

Media can download the related photos of press conference from the following link: https://assetlibrary.hktb.com/assetbank–hktb/action/browseItems?categoryId=2337&categoryTypeId=2

Photos accompanying this announcement are available at:
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https://www.globenewswire.com/NewsRoom/AttachmentNg/c2e73bed–f143–42bd–a9f2–f897bed80278
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GLOBENEWSWIRE (Distribution ID 9644371)

Datavault AI Announces Hockey Hall of Famer Jeremy Roenick Joins to Monetize Sports Data and Lead Pioneering International NIL Exchange

PHILADELPHIA, Dec. 15, 2025 (GLOBE NEWSWIRE) — Datavault AI Inc. (NASDAQ: DVLT; the “Company” or “Datavault AI”), a leading provider of patented agentic AI platforms for data observation, valuation and monetization, today announced that former NHL player and Hockey Hall of Famer Jeremy Roenick is advising the Company to spearhead the development of its groundbreaking Sports and Entertainment initiative with the forthcoming International NIL Exchange. This strategic move builds on Datavault AI’s recent partnerships in sports and entertainment, including its World Boxing Council and Dream Bowl initiatives, unlocking unprecedented event–driven monetization at scale.

Roenick, renowned for his larger–than–life career with over 1,200 NHL games, 513 goals, nine–time NHL All Star and induction into the Hockey Hall of Fame, will leverage his industry expertise to expand Datavault AI’s International NIL Exchange. The platform, powered by Datavault AI’s patented Data Vault, DataScore® and DataValue® AI agents, enables seamless indexing and tokenization of sports and entertainment assets using advanced data analytics. These tokenized assets will be traded on the patented Information Data Exchange® (IDE) platform via the New York Interactive Advertising Exchange (“NYAIX”) and the Nasdaq Financial Framework, providing athletes, entertainers and rights holders with secure, scalable revenue streams through smart contracts and real–time data valuation.

Jeremy Roenick stated, “Datavault AI is set to revolutionize how athletes and entertainers monetize their brands. The patented AI agents here are game–changers, indexing data to create tokenized assets that trade efficiently on a quantum secure exchange. This is about empowering creators with tools that deliver real financial power and global reach into the future. Extending my legacy in hockey for the young players of today, the legends of our past and for me in the broader sports and entertainment space where Datavault AI’s inventions in NIL have changed what’s possible.”

“Our Web 3.0 Data Vault Bank smart contracting platform empowers individuals to take immutable control of their own NIL,” Jeremy Roenick represents a pivotal advancement of talent driving Davault AI forward. “Our AI ecosystem is where data are transformed into tradable value and our NIL platform will be second to none featuring Nasdaq Financial Framework with NYAIX, the patented DataValue and DataScore engines and quantum encryption around assets. Jeremy Roenick is well–known for loving our new home of Philadelphia where he will always be a Flyer. This made him a natural selection by our team to be part of our vitally important mission,” said Nathaniel Bradley CEO of Datavault AI. “We envision together an exchange with the insight, foresight and oversight to solve NIL problems for good and to launch NIL for professional sports leagues their franchises as well as state, private colleges and universities. Our AI agents working for students, athletes and entertainers through Datavault AI focused on yield management, compliance and trading capabilities that will represent the next generation of competitive NIL [platforms].”

The International NIL Exchange aligns with Datavault AI’s core mission of harnessing AI and machine learning to automate third–party integrations, detailed data scoring and tokenized trading. Datavault AI’s technology suite is completely customizable, offering AI and machine learning automation for indexing and tokenizing assets, with trading facilitated on the patented IDE platform.

About Datavault AI

Datavault AITM (Nasdaq: DVLT) is leading the way in AI driven data experiences, valuation and monetization of assets in the Web 3.0 environment. The Company’s cloud–based platform provides comprehensive solutions with a collaborative focus in its Acoustic Science and Data Science Divisions. Datavault AI's Acoustic Science Division features WiSA®, ADIO® and Sumerian® patented technologies and industry–first foundational spatial and multichannel wireless HD sound transmission technologies with IP covering audio timing, synchronization and multi–channel interference cancellation. The Data Science Division leverages the power of Web 3.0 and high–performance computing to provide solutions for experiential data perception, valuation and secure monetization. Datavault AI's cloud–based platform provides comprehensive solutions serving multiple industries, including HPC software licensing for sports & entertainment, events & venues, biotech, education, fintech, real estate, healthcare, energy and more. The Information Data Exchange® (IDE) enables Digital Twins, licensing of name, image and likeness (NIL) by securely attaching physical real–world objects to immutable metadata objects, fostering responsible AI with integrity. Datavault AI’s technology suite is completely customizable and offers AI and Machine Learning (ML) automation, third–party integration, detailed analytics and data, marketing automation and advertising monitoring. The Company is headquartered in Philadelphia, PA. Learn more about Datavault AI at www.dvlt.ai.

Forward–Looking Statements

This press release includes “forward–looking statements” (within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, and other securities laws) about Datavault AI Inc. (“Datavault AI,” the “Company,” “us,” “our,” or “we”) and our industry that involve risks and uncertainties. In some cases, you can identify forward–looking statements because they contain words, such as “may,” “might,” “will,” “shall,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential,” “goal,” “objective,” “seeks,” “likely” or “continue” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. The absence of these words does not mean that a statement is not forward–looking. Such forward–looking statements, including, but not limited to, statements regarding future events; the expected benefits of Datavault AI’s International NIL Exchange; Datavault AI’s anticipated deployment of its International NIL Exchange; expectations regarding engagement levels, conversion rates, data capture volumes and monetization opportunities; potential revenue generation associated with authenticated audience interactions; the scalability of Datavault’s platforms across global sports properties, entertainment events or broadcast environments; Datavault AI’s business strategies, long–term objectives and commercialization plans; Datavault AI’s current and prospective technologies, planned developments and potential approvals; and the potential for market acceptance of Datavault AI’s platforms and related market opportunities, are necessarily based upon estimates and assumptions that, while considered reasonable by the Company and its management, are inherently uncertain. Readers are cautioned not to place undue reliance on these and other forward–looking statements contained herein.

Actual results may differ materially from those indicated by these forward–looking statements as a result of various risks and uncertainties including, but not limited to, the following: changes in market demand for digital engagement technologies; the performance, timing or success of Datavault AI’s deployment of the anticipated International NIL Exchange; the ability of sponsors, broadcasters and partners to adopt or integrate Datavault AI’s solutions; variations in audience participation levels, conversion rates or engagement behaviors; regulatory considerations related to data privacy, digital asset classification or international operations; risks related to technological development, interoperability, cybersecurity or system performance; changes in economic or market conditions affecting advertising, sponsorship or media–driven revenues; regulatory and intellectual property risks; and other risks and uncertainties as more fully described in Datavault AI’s filings with the U.S. Securities and Exchange Commission (the “SEC”), including its Annual Report on Form 10–K for the year ended December 31, 2024 and other filings that Datavault AI makes from time to time with the SEC, which are available on the SEC’s website at www.sec.gov, and could cause actual results to vary from expectations.

The forward–looking statements made in this press release relate only to events as of the date on which the statements are made. Datavault AI undertakes no obligation to update any forward–looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law. Datavault AI may not actually achieve the plans, intentions or expectations disclosed in its forward–looking statements, and you should not place undue reliance on such forward–looking statements. Datavault AI’s forward–looking statements do not reflect the potential impact of any future acquisitions, mergers, dispositions, joint ventures or investments it may make.

Corporate Communications:
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[email protected]

Media Inquiries:

[email protected]

© 2025 Datavault AI Inc. All Rights Reserved.


GLOBENEWSWIRE (Distribution ID 9602197)

Native Brand, P&G Studios e dentsu Entertainment lançam o primeiro “longa-metragem” “Microsoap” da marca da Era do Vídeo Vertical coproduzido juntamente com a Pixie USA, com o título de “The Golden Pear Affair”

LOS ANGELES, Dec. 11, 2025 (GLOBE NEWSWIRE) — Native, uma marca de beleza e cuidados pessoais, P&G Studios, uma divisão da Procter & Gamble, e dentsu Entertainment, uma divisão da dentsu, anunciaram hoje a estreia do primeiro “longa–metragem” “microsoap” coproduzido pela marca nos EUA. Um seriado de episódios de curta duração, “The Golden Pear Affair”, produzido pela Pixie USA, reimagina uma novela clássica para a era vertical e móvel. Projetado para o público experiente de hoje, o novo formato “microsoap” oferece uma narrativa em ritmo acelerado com ganchos de penhasco e arcos de personagens em curtos episódios. Com 50 episódios, este microsoap conta uma história cinematográfica completa de um “longa–metragem”. Desde suas origens inovadoras em novelas de rádio até os sucessos contemporâneos de hoje, como Beyond the Gates (CBS), a P&G e seus parceiros continuam a liderar a evolução do gênero de novelas.

O trailer do “The Golden Pear Affair”, da Native, será lançado em janeiro de 2026, com o seriado pouco depois nas principais redes sociais, antes da sua expansão para uma experiência de aplicativo proprietária. Os espectadores podem esperar uma aventura romântica emocionante que eleva a experiência de um seriado vertical, fiel à voz autêntica da Native. Estrelado por Nick Ritacco e Aloyna Real, dois dos principais atores de microdrama com bases de fãs significativas, a história explora temas de autodescoberta, viagens, aventura, amor e reconhecimento do seu próprio valor. O lançamento inicial se concentrará na América do Norte e se alinha com a mais nova coleção de edição limitada da Native, disponível na nativecos.com e no Target a partir do final de dezembro de 2025. Esta coleção – Global Flavors – apresenta fragrâncias inspiradas em locais de todo o mundo para levá–lo a uma aventura indulgente sem ter que sair do seu chuveiro ou banheiro. Esses aromas e o compromisso da Native com fórmulas limpas inspiraram a trama geral e os principais momentos do seriado que levam você a uma aventura romântica avassaladora.

Unindo a Native, a P&G Studios e a Pixie USA, a dentsu Entertainment moldou o projeto através da criatividade e do desenvolvimento para contar uma história que dá vida à personalidade carismática da marca Native e seus produtos de beleza limpos e eficazes – tudo centrado em torno da mensagem da marca de que você merece mais e merece produtos limpos que realmente funcionam.

Os Microdramas – também conhecidos como minisséries verticais – evoluíram rapidamente para um fenômeno de entretenimento global com previsão de gerar US$11 bilhões em receita global em 2025, com os EUA emergindo como o maior mercado fora da China. Esse aumento é um exemplo da escala, da oportunidade e do impulso do formato.

Além da participação, a Dentsu está moldando o futuro deste espaço, com a Dentsu Ventures recentemente investindo em inovações, como o Emole, um desenvolvedor de aplicativos de drama curto, reforçando o seu compromisso com plataformas de narrativa da última geração. Este investimento estratégico complementa a abordagem integrada da dentsu Entertainment em conteúdo de marca e desenvolvimento de IP, posicionando a dentsu como líder na economia de criadores e formatos de vídeo verticais. Este projeto é o mais recente da dentsu Entertainment e da parceria contínua da P&G Studio, com co–lançamento de inúmeros conteúdos originais, incluindo “Culture of Winning: Polynesian Football Pride” no início deste ano, e a série–documentário “The Cost of Winning”, indicada ao Sports Emmy.

Citações

“A P&G Studios se dedica a aprimorar a forma como os consumidores se envolvem com nossas marcas”, disse Anna Saalfeld, Diretora da P&G Studios. “Esta microsoap é um exemplo do nosso compromisso com a inovação, dos nossos esforços esforçamos encantar os consumidores e, ao mesmo tempo, estimular o crescimento da Native. Com a combinação da narrativa clássica da marca com o cenário em constante evolução do entretenimento móvel, estamos honrando o formato de novela que a P&G ajudou a criar e otimizar para um mundo vertical e social.”

“Estamos empolgados em levar a Native para o mundo do entretenimento com esta série 'microsoap' inspirada na nossa coleção Global Flavors. Assim como nossos aromas levam você a uma jornada ao redor do mundo sem sair do seu banheiro, este seriado segue os personagens na sua aventura de autodescoberta e confiança. Estamos sempre procurando maneiras inovadoras de atender as expectativas dos nossos consumidores, e esta série social é o formato perfeito para contar histórias. É a tela perfeita para mostrar como o perfume certo pode ser transformador, seja explorando novos lugares ou encontro de si mesmo. Mal podemos esperar que os espectadores identifiquem as deixas divertidas sobre a coleção ao longo da trama”, disse Chris Talbott, CEO da Native.

“A dentsu sempre defendeu a inovação, encontrando novas maneiras de alcançar o público e conectar marcas por meio do fandom”, disse Geneva Wasserman, Vice–Presidente Executiva Global de Estratégia e Investimento em IP de Entretenimento da dentsu. “Os microdramas estão conquistando o mundo e ampliando a posição da dentsu neste formato em rápido crescimento, e a sua parceria com as incríveis equipes da P&G e da Pixie USA é perfeita. Marcas como a Native estão agindo rapidamente, comprometendo–se com ciclos de produção curtos e intensos, e testando novas maneiras de alcançar seus clientes – elas são o padrão ouro em conteúdo de marca ambicioso.”

“Os microdramas são a evolução natural da novela, um formato pioneiro da P&G há décadas”, disse Jonas Barnes, fundador da Pixie USA, estúdio de microdrama para marcas com sede em Atlanta, Geórgia. “Temos muito orgulho desse nosso avanço para uma nova era juntamente com a Native – uma das marcas mais inovadoras em cabelos e cuidados pessoais. Juntos, estamos definindo o futuro do marketing liderado pelo entretenimento.”

Sobre a Native

Fundada em 2015, a Native é uma empresa de cuidados pessoais que fabrica produtos limpos e eficazes a partir de ingredientes derivados naturalmente, incluindo desodorante, sabonete líquido para o corpo, loção corporal, sabonete para as mãos, pasta de dentes, xampu e condicionador. Para mais informação, visite www.nativecos.com ou siga a Native em TikTok, Instagram, Facebook, e LinkedIn.

Sobre a P&G Studios

A P&G Studios desenvolve e produz histórias poderosas e narrativas envolventes, para promover conexões relevantes onde as marcas da P&G se encaixam naturalmente. A P&G Studios tem sido uma força motriz por trás de projetos como Beyond the Gates (CBS), Culture of Winning: Polynesian Football Pride (Tubi), o Certeiro do Oscar®: The Hidden Love of J.C. Leyendecker (Paramount+), A Radical Act: Renee Montgomery (Roku), Fair Play (Hulu), TIME Women of the Year, o poderoso Queen Collective Films (BET) e o lançamento da Seneca Women's Podcast Network. A P&G Studios, além de ser um dos portfólios mais fortes de marcas confiáveis, de qualidade e de liderança, é uma das muitas maneiras inovadoras pelas quais a Procter & Gamble Company atende aos consumidores em todo o mundo. Visite http://www.pg.com para obter as mais recentes notícias e informações sobre a P&G e as suas marcas.

Sobre a dentsu Entertainment

A dentsu Entertainment é a divisão especializada em entretenimento da dentsu, parte da prática global de esportes e entretenimento da dentsu. Dedicada ao desenvolvimento, financiamento, produção e marketing de conteúdo que cria conexões culturais, a dentsu entertainment agrega valor para o público, detentores de direitos e parceiros de marca. Seu trabalho abrange filmes, TV, animê, jogos e formatos emergentes, com modelos comerciais inovadores e experiência criativa global para moldar histórias que impulsionam a conversa cultural e ressoam em todas as plataformas.

Os destaques atuais são The Angry Birds Movie:  3 (com Rovio, Flywheel Media e Paramount Pictures) – lançamento em janeiro de 2027; e Ball Games – um novo filme de animação em parceria com a PGA of America e o produtor John Cohen (Despicable Me, The Angry Birds Movie).

Esses projetos refletem o compromisso da dentsu com o investimento em PI e a inovação em entretenimento, conectando os fãs de conteúdo de todo o mundo com as marcas que eles amam.

Sobre a dentsu
A dentsu é uma parceira integrada de crescimento e transformação das principais organizações do mundo. Fundada em 1901 em Tóquio, Japão, e agora presente em aproximadamente 120 países e regiões, a empresa tem um histórico comprovado de incentivo e desenvolvimento de inovações, unindo os talentos da sua rede global de marcas de liderança para desenvolver soluções de crescimento impactantes e integradas para os clientes. A dentsu oferece transformação total de experiência (EX), integrando seus serviços de Mídia, CXM e Criativa, enquanto seu espírito de transformação de negócios (BX) ultrapassa os limites da transformação e do crescimento sustentável de marcas, pessoas e sociedade.

Dentsu, Innovating to Impact.

Saiba mais: www.dentsu.com / www.group.dentsu.com

Sobre a Pixie USA

A Pixie USA, lançada em 2025 e sediada em Atlanta, é um estúdio de microdrama especializado em narrativas verticais premium e amigáveis a marcas. Fundada pelo produtor Jonas Barnes, o estúdio desenvolve e produz microdramas cinematográficos com marcas incorporadas diretamente na narrativa. Posicionada na vanguarda da mudança de Hollywood em direção ao conteúdo serializado e nativo para dispositivos móveis, a Pixie USA está redefinindo a forma como o público se envolve com o entretenimento – e como as marcas passam a fazer parte da história.

www.pixieusa.com

Contato:
Matt Cross [email protected]

Foto deste comunicado disponível em http://www.globenewswire.com/NewsRoom/AttachmentNg/1d7f98f6–d0a5–4493–aaf0–a5db98d2c0e9


GLOBENEWSWIRE (Distribution ID 1001144428)

The Native Brand, P&G Studios et dentsu Entertainment lancent le premier « micro-feuilleton » de la longueur d’un long métrage coproduit par une marque aux États-Unis ; conçu pour une ère axée sur les écrans mobiles, le feuilleton intitulé « The Golden Pear Affair » a été réalisé par Pixie USA

LOS ANGELES, 11 déc. 2025 (GLOBE NEWSWIRE) — Native, une marque de produits de beauté et de soins personnels propres, P&G Studios, une division de Procter & Gamble et dentsu Entertainment, une division de dentsu, ont annoncé aujourd’hui le premier « micro–feuilleton » de la longueur d’un long métrage, coproduit par une marque aux États–Unis. Réalisée par Pixie USA, la série de courts feuilletons intitulée « The Golden Pear Affair », écrite pour les réseaux sociaux, réimagine le feuilleton dramatique classique pour une ère axée sur les écrans mobiles. Conçu pour les publics d’aujourd’hui, avisés dans l’art du « swipe », le nouveau format de « micro–feuilleton » offre un récit au rythme rapide, riche en rebondissements, dans lequel l’évolution des personnages s’égrène au fil des épisodes de courte durée. Avec 50 épisodes, ce micro–feuilleton raconte une histoire complète qui reflète la portée d’un long métrage au cinéma. Depuis ses débuts avec l’introduction pionnière des feuilletons radiophoniques jusqu’aux succès contemporains tels que Beyond the Gates (CBS), P&G et ses partenaires continuent de marquer l’évolution du feuilleton.

La bande–annonce pour « The Golden Pear Affair » de Native sera dévoilée en janvier 2026. La série sera lancée peu après sur les principales plateformes sociales, avant d’être ajoutée à une application propriétaire. Les spectateurs peuvent s’attendre à une aventure romanesque palpitante qui élève l’expérience des séries sur écran tout en restant fidèle à la voix authentique de Native. Interprétée par Nick Ritacco et Aloyna Real, deux grands acteurs de micro–dramatiques qui comptent de nombreux fans, l’histoire explore les thèmes de la découverte de soi, du voyage, de l’aventure, de l’amour et de la reconnaissance de sa propre valeur. Le lancement initial se concentrera sur l’Amérique du Nord et coïncide avec le déploiement de la nouvelle collection en édition limitée de Native, qui sera disponible sur nativecos.com et à Target à partir de fin décembre 2025. Cette collection, Global Flavors, propose des fragrances inspirées de sites du monde entier pour vous inviter à un voyage sensoriel sans avoir à quitter votre douche ou votre salle de bains. Ces parfums et le souci de Native de proposer des formules propres ont inspiré l’intrigue générale du film et les moments clés qui vous transportent dans une aventure romantique échevelée.

En réunissant Native, P&G Studios et Pixie USA, dentsu Entertainment a façonné le projet, tant au niveau de la création que du développement, pour raconter une histoire qui donne vie à la personnalité charismatique de la marque Native et à ses produits de beauté propres et efficaces, le tout centré sur le message de la marque : vous méritez mieux, vous méritez des produits propres qui fonctionnent vraiment.

Les micro–dramatiques, ou mini–séries sur écran, sont rapidement devenues un phénomène mondial du divertissement, qui devrait générer 11 milliards de dollars de recettes mondiales en 2025, les États–Unis devenant le plus grand marché en dehors de la Chine. Cet essor souligne l’ampleur, l’opportunité et la dynamique de ce format.

Dentsu ne se contente pas de participer, elle façonne l’avenir de ce créneau, Dentsu Ventures ayant récemment investi dans des innovateurs tels qu’Emole, un développeur d’applications de courts métrages dramatiques, renforçant ainsi son engagement envers les plateformes de narration de nouvelle génération. Cet investissement stratégique vient compléter l’approche intégrée de dentsu Entertainment en matière de contenu de marque et de développement de la propriété intellectuelle, positionnant dentsu comme un acteur de premier plan dans l’économie des créateurs et les formats vidéo verticaux. Ce projet est le dernier en date du partenariat continu entre dentsu Entertainment et P&G Studio, qui ont publié conjointement de nombreux contenus originaux, notamment le documentaire « Culture of Winning: Polynesian Football Pride » au début de l’année, et la série documentaire sur le sport, « The Cost of Winning », nominée aux Emmy Awards.

Citations

« Chez P&G Studios, nous nous attachons à améliorer la façon dont les consommateurs communiquent avec nos marques », a déclaré Anna Saalfeld, directrice de P&G Studios. « Ce micro–feuilleton illustre notre engagement en faveur de l’innovation, alors que nous nous efforçons de satisfaire les consommateurs tout en alimentant la croissance de Native. En associant la narration classique d’une marque au domaine en constante évolution du divertissement mobile, nous honorons le format du feuilleton dont P&G a été le pionnier et nous l’optimisons pour un monde axé sur les écrans et les réseaux sociaux. »

« Nous sommes ravis de faire entrer Native dans le monde du divertissement avec cette série de “micro–feuilletons” inspirée par notre collection Global Flavors. Tout comme nos parfums vous transportent dans un voyage autour du monde, sans quitter votre salle de bains, cette série suit des personnages dans leur propre aventure de découverte de soi et de confiance en soi. Nous sommes toujours à la recherche de moyens innovants pour rencontrer nos consommateurs là où ils se trouvent, et cette série destinée aux plateformes sociales est le format idéal pour raconter une histoire. C’est le cadre qui convient le mieux pour illustrer la transformation que peut apporter le bon parfum, que vous exploriez de nouveaux horizons ou que vous vous découvriez vous–même. Nous sommes impatients de voir les spectateurs repérer les clins d’œil amusants à la collection qui parsèment le scénario », a affirmé Chris Talbott, PDG de Native.

« Dentsu a toujours été en quête d’innovation, à la recherche de nouvelles façons d’atteindre le public et de connecter les marques par le biais du fandom », a souligné Geneva Wasserman, vice–présidente exécutive mondiale de la stratégie et de l’investissement en matière de propriété intellectuelle dans le domaine du divertissement, chez dentsu. « Les micro–dramatiques prennent le monde d’assaut, et développer la position de dentsu dans ce format en pleine croissance, en partenariat avec les équipes incroyables de P&G et Pixie USA, est une évidence. Les marques comme Native agissent rapidement, s’engagent dans des cycles de production courts et intenses et testent de nouvelles façons d’atteindre leurs clients : elles sont la référence en matière de contenu de marque ambitieux. »

« Les micro–dramatiques sont l’évolution naturelle du feuilleton, un format lancé par P&G il y a plusieurs décennies », a indiqué Jonas Barnes, fondateur de Pixie USA, un studio de micro–dramatiques pour les marques dont le siège se trouve à Atlanta, en Géorgie. « Aujourd’hui, nous sommes fiers de porter ce flambeau dans une nouvelle ère avec Native, l’une des marques les plus innovantes dans le domaine des soins capillaires et personnels. Ensemble, nous définissons l’avenir du marketing basé sur le divertissement. »

À propos de Native

Fondée en 2015, Native est une entreprise de soins personnels qui fabrique des produits propres et efficaces à partir d’ingrédients d’origine naturelle, notamment des déodorants, des gels douche, des lotions pour le corps, des savons pour les mains, des dentifrices, des shampooings et des après–shampooings. Pour en savoir plus, consultez le site www.nativecos.com. Vous pouvez également suivre Native sur TikTok, Instagram, Facebook et LinkedIn.

À propos de P&G Studios

P&G Studios développe et produit des histoires captivantes et des récits convaincants, afin de favoriser des connexions pertinentes où les marques de P&G s’intègrent naturellement. P&G Studios a été la force motrice derrière des projets tels que Beyond the Gates (CBS), Culture of Winning: Polynesian Football Pride (Tubi), Oscar ® Shortlisted Coded: The Hidden Love of J.C. Leyendecker (Paramount+), A Radical Act: Renee Montgomery (Roku), Fair Play (Hulu), TIME Women of the Year, le puissant Queen Collective Films (BET) et le lancement du Seneca Women’s Podcast Network. P&G Studios constitue l’un des portefeuilles les plus solides de marques de référence, de qualité et de confiance ; c’est aussi l’une des nombreuses façons innovantes dont la société Procter & Gamble sert les consommateurs du monde entier. Consultez le site http://www.pg.com pour obtenir les dernières actualités et informations sur P&G et ses marques.

À propos de dentsu Entertainment

Dentsu Entertainment est la division de dentsu spécialisée dans le divertissement, et fait partie du groupe mondial dentsu Sports & Entertainment. Dédiée au développement, au financement, à la production et à la commercialisation de contenus qui créent des liens culturels, dentsu Entertainment apporte de la valeur au public, aux détenteurs de droits et aux marques partenaires. Ses activités couvrent le cinéma, la télévision, les animes, les jeux et les formats émergents, en s’appuyant sur des modèles commerciaux innovants et une expertise créative mondiale pour façonner des histoires qui alimentent la conversation culturelle et résonnent sur toutes les plateformes.

Les projets phares actuels comprennent Angry Birds : Le film 3 (avec Rovio, Flywheel Media et Paramount Pictures), dont la sortie est prévue en janvier 2027, et Ball Games , un tout nouveau film d’animation en partenariat avec PGA of America et le producteur John Cohen (Moi, moche et méchant, Angry Birds : Le film).

Ces projets reflètent l’engagement de dentsu en matière d’investissement dans la propriété intellectuelle et l’innovation dans le domaine du divertissement, en connectant les fans de contenu de classe mondiale aux marques qu’ils aiment.

À propos de dentsu
Dentsu est un partenaire intégré de croissance et de transformation pour les plus grandes organisations du monde. Fondée en 1901 à Tokyo, au Japon, et aujourd’hui présente dans près de 120 pays et régions, l’entreprise a fait ses preuves en matière de stimulation et de développement des innovations, conjuguant les talents de son réseau mondial de marques leaders pour développer des solutions de croissance intégrées et percutantes pour ses clients. Dentsu propose une transformation de l’expérience de bout en bout en intégrant ses services dans les domaines des médias, de la gestion de l’expérience client et de la création, tandis que son approche de la transformation de l’entreprise repousse les limites de la transformation et de la croissance durable pour les marques, les personnes et la société.

Dentsu, Innovating to Impact.

Pour en savoir plus : www.dentsu.com / www.group.dentsu.com

À propos de Pixie USA

Lancé en 2025 et basé à Atlanta, Pixie USA est un studio de micro–dramatiques spécialisé dans la narration de qualité destinée aux écrans et adaptée aux marques. Fondé par le producteur Jonas Barnes, le studio développe et produit des micro–dramatiques cinématographiques dans lesquels les marques sont directement intégrées à la narration. Positionné à l’avant–garde de l’évolution d’Hollywood vers un contenu sérialisé et mobile, Pixie USA redéfinit la manière dont le public aborde le divertissement et dont les marques s’intègrent à l’histoire.

www.pixieusa.com

Contact :
Matt Cross [email protected]

Une photo annexée au présent communiqué est disponible à l’adresse suivante : http://www.globenewswire.com/NewsRoom/AttachmentNg/1d7f98f6–d0a5–4493–aaf0–a5db98d2c0e9


GLOBENEWSWIRE (Distribution ID 1001144428)

The Native Brand, P&G Studios und dentsu Entertainment präsentieren Amerikas erste gemeinsam produzierte Langspiel-„Mikro-Soap“ für das Zeitalter vertikaler Videos, produziert von Pixie USA, mit dem Titel „The Golden Pear Affair“

LOS ANGELES, Dec. 11, 2025 (GLOBE NEWSWIRE) — Native, eine Marke für saubere Schönheits– und Körperpflegeprodukte, P&G Studios, ein Geschäftsbereich von Procter & Gamble, und dentsu Entertainment, ein Geschäftsbereich von dentsu, haben heute die erste gemeinsam produzierte „Mikro–Soap” in Spielfilmlänge in den USA angekündigt. Die von Pixie USA produzierte, auf soziale Medien ausgerichtete Kurzserie „The Golden Pear Affair“ interpretiert die klassische Soap für das vertikale, mobilorientierte Zeitalter neu. Das neue „Mikro–Soap“–Format wurde für das moderne Publikum entwickelt, das mit dem Wischen vertraut ist, und bietet rasante Geschichten mit Cliffhangern und Charakterentwicklungen in kurzen Episoden. Mit 50 Episoden erzählt diese Miniserie eine vollständige, filmische Geschichte, die den Umfang eines Spielfilms widerspiegelt. Von den bahnbrechenden Anfängen in Radio–Soaps bis hin zu aktuellen Hits wie Beyond the Gates (CBS) sind P&G und seine Partner weiterhin führend in der Entwicklung des Seifenopern–Genres.

Der Trailer zu „The Golden Pear Affair“ von Native wird im Januar 2026 erstmals ausgestrahlt. Die Serie wird kurz darauf auf führenden sozialen Plattformen veröffentlicht und anschließend auf eine eigene App ausgeweitet. Die Zuschauer können sich auf eine spannende Abenteuer–Romanze freuen, die das Erlebnis der vertikalen Serie bereichert und gleichzeitig der authentischen Stimme von Native treu bleibt. Mit Nick Ritacco und Aloyna Real, zwei führenden Schauspielern aus dem Bereich Mikrodrama mit einer bedeutenden Fangemeinde, in den Hauptrollen, behandelt die Geschichte Themen wie Selbstfindung, Reisen, Abenteuer, Liebe und das Erkennen des eigenen Wertes. Die erste Markteinführung konzentriert sich auf Nordamerika und steht im Einklang mit der neuesten Limited Edition–Kollektion von Native, die ab Ende Dezember 2025 auf nativecos.com und bei Target erhältlich sein wird. Diese Kollektion – Global Flavors – umfasst Düfte, die von Orten aus aller Welt inspiriert sind und Sie auf eine verwöhnende Reise entführen, ohne dass Sie Ihre Dusche oder Ihr Badezimmer verlassen müssen. Diese Düfte und das Engagement von Native für schadstofffreie Formeln haben die gesamte Handlung und die Schlüsselmomente des Films inspiriert, die Sie auf ein turbulentes romantisches Abenteuer mitnehmen.

Durch die Zusammenarbeit von Native, P&G Studios und Pixie USA hat dentsu Entertainment das Projekt in den Bereichen Kreativität und Entwicklung gestaltet, um eine Geschichte zu erzählen, die die charismatische Markenpersönlichkeit von Native und seine reinen und wirksamen Schönheitsprodukte zum Leben erweckt – alles basierend auf der Markenbotschaft: Sie verdienen Besseres, Sie verdienen reine Produkte, die tatsächlich wirken.

Mikrodramen – auch bekannt als vertikale Miniserien – haben sich rasch zu einem globalen Unterhaltungsphänomen entwickelt, das bis 2025 voraussichtlich einen weltweiten Umsatz von 11 Milliarden US–Dollar generieren wird, wobei die USA sich zum größten Markt außerhalb Chinas entwickeln. Dieser Anstieg unterstreicht die Bedeutung, die Chancen und die Dynamik dieses Formats.

Dentsu beteiligt sich nicht nur, sondern gestaltet die Zukunft dieses Bereichs aktiv mit. Dentsu Ventures hat kürzlich in innovative Unternehmen wie Emole, einen Entwickler von Kurzfilm–Apps, investiert und damit sein Engagement für Storytelling–Plattformen der nächsten Generation bekräftigt. Diese strategische Investition ergänzt den integrierten Ansatz von dentsu Entertainment im Bereich Branded Content und IP–Entwicklung und positioniert dentsu als führenden Akteur in der Creator Economy und im Bereich vertikaler Videoformate. Dieses Projekt ist das jüngste Ergebnis der laufenden Zusammenarbeit zwischen dentsu Entertainment und P&G Studio, die bereits zahlreiche Originalinhalte gemeinsam veröffentlicht haben, darunter die Dokumentation „Culture of Winning: Polynesian Football Pride“ Anfang dieses Jahres und die für den Sports Emmy nominierte Doku–Serie „The Cost of Winning“.

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„Bei P&G Studios setzen wir uns dafür ein, die Interaktion der Verbraucher mit unseren Marken zu verbessern“, erklärte Anna Saalfeld, Leiterin von P&G Studios. „Diese Mikro–Soap verdeutlicht unser Engagement für Innovation, da wir bestrebt sind, die Verbraucher zu begeistern und gleichzeitig das Wachstum von Native voranzutreiben. Durch die Kombination von klassischem Brand Storytelling mit der sich ständig weiterentwickelnden Landschaft der mobilen Unterhaltung würdigen wir das Soap–Format, zu dessen Entwicklung P&G beigetragen hat, und optimieren es für eine vertikale, sozial orientierte Welt.“

„Wir freuen uns sehr, Native mit dieser ‚Mikro–Soap‘–Serie, die von unserer Global Flavors–Kollektion inspiriert ist, in die Welt der Unterhaltung zu bringen. Genauso wie unsere Düfte Sie auf eine Reise um die Welt mitnehmen, ohne dass Sie Ihr Badezimmer verlassen müssen, begleitet diese Serie Charaktere auf ihrer eigenen Reise der Selbstfindung und Selbstsicherheit. Wir sind stets auf der Suche nach innovativen Wegen, um unsere Kunden dort zu erreichen, wo sie sich befinden, und diese Social–First–Serie ist das ideale Format für das Storytelling. Es ist die ideale Möglichkeit, um zu zeigen, wie der richtige Duft eine transformative Wirkung haben kann – ganz gleich, ob Sie neue Orte erkunden oder zu sich selbst finden möchten. Wir freuen uns darauf, dass die Zuschauer die unterhaltsamen Anspielungen auf die Kollektion entdecken, die sich durch die gesamte Handlung ziehen“, erklärte Chris Talbott, CEO von Native.

„Dentsu steht seit jeher für Innovation, die Suche nach neuen Wegen, um Zielgruppen zu erreichen, und die Verbindung von Marken durch Fandom“, erklärte Geneva Wasserman, Global EVP of Entertainment IP Strategy & Investment bei dentsu. „Mikrodramen erobern die Welt im Sturm, und es ist nur natürlich, dass dentsu seine Position in diesem schnell wachsenden Format in Zusammenarbeit mit den hervorragenden Teams von P&G und Pixie USA ausbaut. Marken wie Native agieren zügig, setzen auf kurze, intensive Produktionszyklen und erproben neue Wege, um ihre Kunden zu erreichen – sie sind der Maßstab für ambitionierte Markeninhalte.“

„Mikrodramen sind die natürliche Weiterentwicklung der Seifenoper, einem Format, das vor Jahrzehnten von P&G eingeführt wurde“, erklärte Jonas Barnes, Gründer von Pixie USA, einem Mikrodrama–Studio für Marken mit Hauptsitz in Atlanta, Georgia. „Wir sind stolz darauf, diese Tradition mit Native – einer der innovativsten Marken im Bereich Haar– und Körperpflege – in eine neue Ära zu führen. Gemeinsam gestalten wir die Zukunft des unterhaltungsorientierten Marketings.“

Über Native

Native wurde im Jahr 2015 gegründet und ist ein Unternehmen für Körperpflegeprodukte, das saubere und wirksame Produkte aus natürlichen Inhaltsstoffen herstellt, darunter Deodorants, Duschgels, Körperlotionen, Handseifen, Zahnpasta, Shampoos und Conditioner. Weitere Informationen finden Sie unter www.nativecos.com oder folgen Sie Native auf TikTok, Instagram, Facebook und LinkedIn.

Über P&G Studios

P&G Studios entwickelt und produziert aussagekräftige Geschichten und fesselnde Erzählungen, um relevante Verbindungen zu schaffen, in denen P&G–Marken auf natürliche Weise Platz finden. P&G Studios war eine treibende Kraft hinter Projekten wie „Beyond the Gates“ (CBS), „Culture of Winning: Polynesian Football Pride“ (Tubi), dem für den Oscar® nominierten „Coded: The Hidden Love of J.C. Leyendecker“ (Paramount+), „A Radical Act: Renee Montgomery“ (Roku), „Fair Play“ (Hulu), „TIME Women of the Year“, den beeindruckenden „Queen Collective Films“ (BET) und der Einführung des „Seneca Women’s Podcast Network“. P&G Studios verfügt nicht nur über eines der stärksten Portfolios an vertrauenswürdigen, hochwertigen und führenden Marken, sondern ist auch eine der vielen innovativen Möglichkeiten, mit denen die Procter & Gamble Company Verbraucher auf der ganzen Welt bedient. Besuchen Sie http://www.pg.com, um die neuesten Nachrichten und Informationen über P&G und seine Marken zu erhalten.

Über dentsu Entertainment

dentsu Entertainment ist die auf Unterhaltung spezialisierte Abteilung von dentsu und Teil des globalen Geschäftsbereichs dentsu Sports & Entertainment. dentsu Entertainment widmet sich der Entwicklung, Finanzierung, Produktion und Vermarktung von Inhalten, die kulturelle Verbindungen schaffen, und bietet damit einen Mehrwert für Zuschauer, Rechteinhaber und Markenpartner. Das Unternehmen ist in den Bereichen Film, Fernsehen, Anime, Gaming und neuen Formaten tätig und nutzt innovative Geschäftsmodelle und globales kreatives Know–how, um Geschichten zu entwickeln, die kulturelle Diskussionen anregen und plattformübergreifend Resonanz finden.

Zu den aktuellen Highlights gehören The Angry Birds Movie: 3 (mit Rovio, Flywheel Media und Paramount Pictures) – Kinostart im Januar 2027 – und Ball Games – ein brandneuer Animationsfilm in Zusammenarbeit mit der PGA of America und dem Produzenten John Cohen (Despicable Me, The Angry Birds Movie).

Diese Projekte spiegeln das Engagement von dentsu für Investitionen in geistiges Eigentum und Innovationen im Unterhaltungsbereich wider und verbinden Fans von erstklassigen Inhalten mit den Marken, die sie schätzen.

Über dentsu
Dentsu ist ein integrierter Partner für Wachstum und Transformation für weltweit führende Unternehmen. Das Unternehmen wurde 1901 in Tokio, Japan, gegründet und ist heute in rund 120 Ländern und Regionen vertreten. Es verfügt über eine nachgewiesene Erfolgsbilanz bei der Förderung und Entwicklung von Innovationen und kombiniert die Talente seines globalen Netzwerks führender Marken, um wirkungsvolle und integrierte Wachstumslösungen für Kunden zu entwickeln. Dentsu bietet eine umfassende Transformation der Kundenerfahrung (EX), indem es seine Dienstleistungen in den Bereichen Medien, CXM und Kreativität integriert. Gleichzeitig erweitert seine Ausrichtung auf die Transformation von Unternehmen (BX) die Grenzen der Transformation und des nachhaltigen Wachstums für Marken, Menschen und die Gesellschaft.

Dentsu, Innovating to Impact.

Weitere Informationen finden Sie unter: www.dentsu.com / www.group.dentsu.com

Über Pixie USA

Pixie USA, gegründet im Jahr 2025 und mit Sitz in Atlanta, ist ein Mikrodrama–Studio, das sich auf hochwertiges, markenfreundliches vertikales Storytelling spezialisiert hat. Das Studio wurde vom Produzenten Jonas Barnes gegründet und entwickelt und produziert filmische Mikrodramen, in denen Marken direkt in die Erzählung eingebettet sind. An der Spitze von Hollywoods Wandel hin zu mobilen, serialisierten Inhalten positioniert, definiert Pixie USA neu, wie das Publikum mit Unterhaltung interagiert – und wie Marken Teil der Geschichte werden.

www.pixieusa.com

Kontakt:
Matt Cross [email protected]

Ein Foto zu dieser Mitteilung finden Sie unter http://www.globenewswire.com/NewsRoom/AttachmentNg/1d7f98f6–d0a5–4493–aaf0–a5db98d2c0e9


GLOBENEWSWIRE (Distribution ID 1001144428)

The Native Brand, P&G Studios and dentsu Entertainment Launch America’s First Brand Co-Produced Feature-Length “Microsoap” for the Vertical Video Era Produced by Pixie USA, Titled “The Golden Pear Affair”

LOS ANGELES, Dec. 10, 2025 (GLOBE NEWSWIRE) — Native, a clean beauty and personal care brand, P&G Studios, a division of Procter & Gamble, and dentsu Entertainment, a division of dentsu, today announced the first brand co–produced feature–length “microsoap” in the US. The social–first, short–form scripted series, “The Golden Pear Affair,” produced by Pixie USA, reimagines the classic soap opera for the vertical, mobile–first era. Designed for today’s swipe savvy audiences, the new “microsoap” format delivers fast–paced storytelling with cliff–hangers and character arcs in bite–sized episodes. With 50 episodes, this microsoap tells a complete, cinematic story that mirrors the scope of a feature–length film. From its groundbreaking origins in radio soap operas to today’s contemporary hits such as Beyond the Gates (CBS), P&G and partners continue to lead the evolution of the soap genre.

The trailer for Native’s “The Golden Pear Affair” will premiere in January 2026, with the series launching shortly thereafter across leading social platforms, before expanding to a proprietary app experience. Viewers can expect a thrilling adventure–romance that elevates the vertical series experience while staying true to Native's authentic voice. Starring Nick Ritacco and Aloyna Real, two leading microdrama actors with significant fan bases, the story explores themes of self discovery, travel, adventure, love and recognizing your own worth. The initial rollout will focus on North America and aligns with Native’s newest limited edition collection which will be available on nativecos.com and Target starting in late December 2025. This collection – Global Flavors – features fragrances inspired by locations from around the globe to take you on an indulgent adventure without having to leave your shower or bathroom. These scents and Native’s commitment to clean formulas, inspired the film’s overall plot line and key moments taking you on a whirlwind romantic adventure.

Bringing together Native, P&G Studios, and Pixie USA, dentsu Entertainment shaped the project across creative and development to tell a story that brings to life Native’s charismatic brand personality and its clean and effective beauty products—all centered around the brand’s message that you deserve better, you deserve clean products that actually work.

Microdamas–a.k.a. vertical mini–series–have rapidly evolved into a global entertainment phenomenon, projected to generate $11B in global revenue in 2025, with the U.S. emerging as the largest market outside of China. This surge underscores the format’s scale, opportunity and momentum.

Dentsu is not just participating, it’s shaping the future of this space, with Dentsu Ventures recently investing in innovators like Emole, a short drama app developer, reinforcing a commitment to next–generation storytelling platforms. This strategic investment complements dentsu Entertainment’s integrated approach to branded content and IP development, positioning dentsu as a leading player in the creator economy and vertical video formats. This project is the latest in dentsu Entertainment and P&G Studio’s ongoing partnership having co–released numerous original content pieces including the “Culture of Winning: Polynesian Football Pride” documentary earlier this year, and the Sports Emmy–nominated “The Cost of Winning” docu–series.

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“At P&G Studios, we’re dedicated to enhancing how consumers engage with our brands,” said Anna Saalfeld, Head of P&G Studios. “This microsoap showcases our commitment to innovation as we strive to delight consumers while fueling growth for Native. By blending classic brand storytelling with the ever–evolving landscape of mobile entertainment, we’re honoring the soap opera format P&G helped pioneer and optimizing it for a vertical, social–first world.”

“We’re excited to bring Native into the world of entertainment with this 'microsoap' series inspired by our Global Flavors collection. Just like our scents take you on a journey around the world, without leaving your bathroom, this series follows characters on their own adventure of self–discovery and confidence. We’re always looking for innovative ways to meet our consumers where they are, and this social–first series is the perfect format for storytelling. It’s the perfect canvas to showcase how the right scent can be transformative—whether you’re exploring new places or finding yourself. We can’t wait for viewers to spot the fun nods to the collection woven throughout the storyline,” said Chris Talbott, Native CEO.

“Dentsu has always stood for innovation, finding new ways to reach audiences and connecting brands through fandom,” said Geneva Wasserman, global EVP of Entertainment IP Strategy & Investment, dentsu. “Microdramas are taking the world by storm, and extending dentsu’s position in this rapidly growing format in partnership with the incredible teams at P&G and Pixie USA, is a natural fit. Brands like Native are making fast moves, committing to short, intense production cycles and testing out new ways to reach their customers – they are the gold standard in ambitious brand content.”

“Microdramas are the natural evolution of the soap opera, a format pioneered by P&G decades ago,” said Jonas Barnes, Founder of Pixie USA, a microdrama Studio for Brands with Headquarters in Atlanta, Georgia. “Now, we’re proud to carry that torch into a new era with Native—one of the most innovative brands in hair and personal care. Together, we’re defining the future of entertainment–led marketing.”

About Native

Founded in 2015, Native is a personal care company that makes clean and effective products from naturally derived ingredients, including deodorant, body wash, body lotion, hand soap, toothpaste, shampoo, and conditioner. For more information, visit www.nativecos.com or you can follow Native on TikTok, Instagram, Facebook, and LinkedIn.

About P&G Studios

P&G Studios develops and produces powerful stories and compelling narratives, to foster relevant connections where P&G brands fit naturally. P&G Studios has been a driving force behind projects like Beyond the Gates (CBS), Culture of Winning: Polynesian Football Pride (Tubi), Oscar ® Shortlisted Coded: The Hidden Love of J.C. Leyendecker (Paramount+), A Radical Act: Renee Montgomery (Roku), Fair Play (Hulu), TIME Women of the Year, the powerful Queen Collective Films (BET), and the launch of the Seneca Women’s Podcast Network. P&G Studios, in addition to being one of the strongest portfolios of trusted, quality, leadership brands, is one of the many innovative ways the Procter & Gamble Company serves consumers around the world. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

About dentsu Entertainment

Dentsu Entertainment is the specialist entertainment division of dentsu, and part of the global dentsu Sports & Entertainment practice. Dedicated to developing, financing, producing, and marketing content that creates cultural connections, dentsu entertainment delivers value for audiences, rights holders and brand partners. Its work spans film, TV, anime, gaming, and emerging formats, leveraging innovative commercial models and global creative expertise to shape stories that drive the cultural conversation and resonate across platforms.

Current slate highlights include The Angry Birds Movie: 3 (with Rovio, Flywheel Media, and Paramount Pictures) – releasing January 2027; and Ball Games – an all–new animated feature in partnership with PGA of America and producer John Cohen (Despicable Me, The Angry Birds Movie).

These projects reflect dentsu’s commitment to IP investment and entertainment innovation, connecting fans of world–class content to the brands they love.

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end–to–end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more: www.dentsu.com / www.group.dentsu.com

About Pixie USA

Pixie USA, launched in 2025 and based in Atlanta, is a microdrama studio specializing in premium, brand–friendly vertical storytelling. Founded by producer Jonas Barnes, the studio develops and produces cinematic microdramas with brands embedded directly into the narrative. Positioned at the forefront of Hollywood’s shift toward mobile–native, serialized content, Pixie USA is redefining how audiences engage with entertainment—and how brands become part of the story.

www.pixieusa.com

Contact:
Matt Cross [email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1d7f98f6–d0a5–4493–aaf0–a5db98d2c0e9


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