HKTB's Hong Kong Summer Fun Adds Ticket Spending Offers

HONG KONG, July 27, 2026 (GLOBE NEWSWIRE) — The Hong Kong Tourism Board (HKTB) announced today (27 July) that it is stepping up with an event ticket spending promotion (https://www.discoverhongkong.com/eng/events/summer-fun/event-ticket-spending-promotion.html) following the array of spending offers launched under its summer campaign “Hong Kong Summer Fun”. From 31 July to 31 August, visitors and locals presenting a valid ticket from designated mega events or activities can enjoy unlimited extra 5% discounts at over 100 hotels and tourist attractions across Hong Kong. The offers cover dining, attraction tickets and merchandise, encouraging everyone to immerse themselves in the city’s mega events and activities while enjoying a variety of spending experiences.

HKTB Executive Director Anthony Lau said: “Through HKTB’s ‘Hong Kong Summer Fun’, we are collaborating with the business community to present citywide spending privileges, the ‘Hong Kong Summer Deals’, which have been well received by visitors and locals since their launch in July. With a series of major sports, cultural and arts events underway, we have proactively joined forces with multiple industry partners to enhance these offers with an event ticket spending promotion, linking mega events and activities with spending experiences to encourage visitors and locals to spend, thereby supporting tourism-related sectors. I sincerely thank all partners for their active support in injecting further economic vitality into Hong Kong.”

A designated-event ticket is your pass to unlock multiple spending offers

The event ticket spending promotion covers the following events: “Hong Kong Football Festival (HKFF) 2026”, “Football Summit 2026 FC Bayern Munich vs Aston Villa”, “Ancient Egypt Unveiled: Treasures from Egyptian Museums”, “2026 TMElive International Music Awards (TIMA)” and “Silence Wang 2026 ‘Age of Romance’ World Tour”. During the promotional period, visitors and locals simply need to present a valid ticket from any of the above events (including physical tickets or e-tickets; screenshots, photos and photocopies are not accepted) to enjoy an extra 5% off at over 100 participating hotel dining outlets and tourist attractions across Hong Kong, with no limit on the number of redemptions. Offers include Michelin-starred restaurants at premium hotels, buffets, bars, attraction tickets, souvenirs and selected merchandise, allowing visitors and locals to easily enjoy a wide range of spending experiences with a single ticket.

For the list of participating merchants and offers, please visit:      https://www.discoverhongkong.com/eng/events/summer-fun/event-ticket-spending-promotion.html

Designated events and valid ticket dates for the promotion:

Designated Event Valid Ticket Dates
Hong Kong Football Festival (HKFF) 2026 31 Jul, 1, 4 and 5 Aug
Football Summit 2026 FC Bayern Munich vs Aston Villa 7 Aug
Ancient Egypt Unveiled: Treasures from Egyptian Museums 1 to 31 Aug
2026 TMElive International Music Awards (TIMA) 22 and 23 Aug
Silence Wang 2026 “Age of Romance” World Tour 5 and 6 September


Hong Kong Summer Fun Adds to Summer Excitement with Over 200,000 Offers

At the same time, visitors and locals can continue to enjoy “Hong Kong Summer Deals” — over 200,000 offers rolled out by HKTB in partnership with the business community across 9,000 outlets citywide, covering attractions, dining, transport and shopping. They can also take part in the rich and diverse mega events and activity featured under Hong Kong Summer Fun, immersing themselves in Hong Kong’s summer charm and enjoying spending to the fullest.

HKTB Discover Hong Kong “Hong Kong Summer Fun” information platform:
https://www.discoverhongkong.com/eng/events/summer-fun.html

Register as a user:
https://my.discoverhongkong.com/en/home

For media inquiries, please contact:

Mr Chokie Cheng Tel: 2807 6342                 Email: [email protected]


GLOBENEWSWIRE (Distribution ID 9798427)

Hong Kong Named Exclusive Asian Host of Middle East’s Flagship Tech Expo “LEAP East” for the Next Three Years

Three of the World’s Top Tech Conferences Converge in Hong Kong
100+ Large-Scale International MICE Events Staged in First Half of 2026
Attracting High-End Business Travellers and Families to Stay Longer

Hong Kong hosted LEAP East for the first time. HKTB has joined forces with the organiser of LEAP East to
secure Hong Kong as the exclusive Asian host city of the
event for the next three years. Dr Peter Lam, Chairman,
Hong Kong Tourism Board (Left) and Annabelle Mander,
Executive Vice President and Co-Creator of LEAP (Right).

HONG KONG, July 10, 2026 (GLOBE NEWSWIRE) — LEAP East, the Middle East’s flagship technology exhibition, made its Asian debut in Hong Kong over three days (8–10 July), attracting more than 25,000 participants, with 55% were non-local and 45% local. The Hong Kong Tourism Board (HKTB) has partnered with the organiser to secure Hong Kong as the exclusive Asian host city of LEAP East from 2027 to 2029.

HKTB Chairman Dr Peter Lam said, “LEAP East has chosen Hong Kong for its first-ever edition in Asia this year, and we are delighted to establish a strategic partnership with the organiser to secure Hong Kong as the exclusive Asian host city of LEAP East for the coming three years. This significant partnership not only demonstrates the global industry’s confidence in Hong Kong, but also affirms Hong Kong’s status as the World’s Meeting Place and a hub for innovation and technology, as well as its role as a ‘super-connector’ and ‘super value-adder’. By bringing together tech and innovation enterprises, investors, research institutions and innovative talent from around the world, Hong Kong is fostering cross-regional and cross-industry collaboration.”

LEAP East marks the first global expansion of Saudi Arabia’s flagship technology conference, LEAP, into Asia, with Hong Kong selected as the inaugural host city for this regional flagship event. Mr Mike Champion, CEO of Tahaluf, the organiser, said, “Hong Kong’s unique position as a melting pot of Chinese and international cultures, together with its status as a world-class MICE and tourism destination, makes it a vital bridge connecting the Chinese Mainland, the Asia-Pacific region and global markets. I believe that Hong Kong, as the host of LEAP’s first flagship edition outside the Middle East, is the perfect platform to connect Middle Eastern technology enterprises with Asian businesses, while also creating opportunities for Asian companies to engage with partners across the Gulf. I look forward to partnering with HKTB over the next three years to build LEAP East into a premier international platform that brings together global innovation and fosters cross-regional.”

Hong Kong Hosts Three World-Class Innovation and Technology Events
Strengthening Its Position as an International I&T Hub

Dr Lam noted, “Consensus Hong Kong, the global cryptocurrency and Web3 mega event, and the Hong Kong Web3 Festival, one of Asia’s most influential Web3 events, were successfully staged in February and April respectively. Together with LEAP East’s debut in Hong Kong, the city has become the convergence point for three of the world’s top innovation and technology events, further consolidating its leading position as an international I&T hub and Asia’s preferred MICE destination.”

Strong Line-Up of Major International MICE Events is Set to Follow

Dr Lam added, “Through HKTB’s efforts in securing, facilitating and supporting events, over 100 major international MICE events were held in Hong Kong in the first half of this year. Looking ahead, even more world-renowned international MICE events across diverse sectors — including medical science, food science and technology, lifestyle, innovation and technology, aviation and transport, sports and other diversified fields — will be hosted in Hong Kong. These events not only showcase our city’s unique strength as an international MICE hub, but also attract more high value-added overnight visitors and their families to Hong Kong, boosting tourism spending, benefiting the tourism industry and related sectors, and injecting greater momentum into Hong Kong’s economy.”

Following the successful staging of the 108th Lions International Convention in Hong Kong last week, which attracted more than 17,000 participants, more large-scale international MICE events will debut or return to the city. These include the World Cancer Congress, the World Congress of Food Science and Technology, the World Congress of the International Federation of Landscape Architects (IFLA) 2026, the high-end international exhibition The Festival of Connoisseurs (TFOC), and the Lions Clubs International OSEAL Forum. These events will bring together industry leaders from around the world to exchange insights and explore new opportunities for collaboration.

The HKTB will continue to work closely with the MICE industry and partners to actively attract more large-scale international MICE events with global influence to Hong Kong. This will further enrich Hong Kong’s year-round events calendar, attract more high value-added MICE visitors and encourage them to extend their stay, enhancing their overall business travel experience. It will also stimulate spending on hotels, dining and retail, thereby amplifying the tourism sector’s contribution to the wider economy.

Members of the media can download the photos from this link:
https://assetlibrary.hktb.com/assetbank-hktb/action/browseItems?categoryId=2489&categoryTypeId=2

Members of the media can download the press release from the following link:
https://www.discoverhongkong.com/eng/hktb/newsroom/press-releases.html

For media inquiries, please contact:  
Ms Winky Chan
Tel: +852 2807 6526
Email: [email protected] 
Outside office hours, please call 8200 7860.
Ms Joey Wong
Tel: +852 2807 6123
Email: [email protected]

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/d02e23a0-4d1c-4993-b8ae-a03fe62315dc

https://www.globenewswire.com/NewsRoom/AttachmentNg/586c53ba-1ad6-4a14-857b-98a484b6467d

https://www.globenewswire.com/NewsRoom/AttachmentNg/4864f0a6-e843-42b6-bb35-ab4ec3b498e0


GLOBENEWSWIRE (Distribution ID 9760359)

HKTB’s Sun Life Hong Kong International Dragon Boat Races Spread Waves of Summertime Excitement

Top International Teams Converge on Victoria Harbour to Race as Shoreline Programmes
Enhance the Festive Atmosphere

HONG KONG, June 30, 2026 (GLOBE NEWSWIRE) — The highlight of the Sun Life Hong Kong International Dragon Boat Festival — The Sun Life Hong Kong International Dragon Boat Races, organised by the Hong Kong Tourism Board (HKTB), co-organised by the Hong Kong China Dragon Boat Association (HKCDBA) and proudly title-sponsored by Sun Life — was staged on Victoria Harbour on 27-28 June. Top dragon boat athletes from around the world gathered to paddle to the beat of drums, sending sprays of water flying as they raced intensity and excitement. The Tsim Sha Tsui Promenade was packed with locals and visitors cheering on their dragon boat teams. Beyond the exciting races, the Festival also features a vibrant array of harbourside entertainment, including a Dragon Boat Food Lane, a Beer Garden, Intangible Cultural Heritage Workshops, and a series of photo spots, immersing spectators in a rich festive atmosphere.

Elite Athletes from Around the World Paddle for Glory on Victoria Harbour

This year’s Sun Life Hong Kong International Dragon Boat Races feature 21 races, drawing more than 220 teams and over 4,500 paddlers from 16 countries and regions. The first day of competition brought together top teams from Hong Kong, the Chinese Mainland, and around the world for a series of thrilling races, attracting a huge crowd of cheering spectators.

Diverse Festive Activities Keep the Harbourfront Alive Day and Night

Prior to the races, the Dragon Boat Food Lane, Beer Garden, Intangible Cultural Heritage Workshops, and a series of photo spots opened along the waterfront, filling the Tsim Sha Tsui Promenade with a strong festive atmosphere that attracted both locals and visitors. As the race weekend got underway, crowds gathered at the Race Broadcast Viewing Zones to experience the thrill of the dragon boat finals.

50th Anniversary Fishermen Invitational Cup Features Wooden Dragon Boats
Top Teams Battle for “Ultimate Dragon Boat Champion” Title in Event Climax

This year, the “50th Anniversary Fishermen Invitational Cup” was introduced, featuring six teams of local fishermen from areas including Aberdeen and Chai Wan. Racing in traditional wooden dragon boats, they reflected the culture and spirit of Hong Kong’s fishing communities. In addition, the new “Huatai International IDBR 50th Anniversary Championship” brought together top teams from nine major race categories to compete for the title of “Ultimate Dragon Boat Champion,” providing a thrilling climax to the weekend’s races.

Members of the media can download the press release and the photos from the following links:    
Press Release: https://www.discoverhongkong.com/eng/hktb/newsroom/press-releases.html  
Photos: https://assetlibrary.hktb.com/assetbank-hktb/action/browseItems?categoryId=2443&categoryTypeId=2&cachedCriteria=1 

For media enquiries, please contact: 

Mr Cameron Tong Tel: 2807 6367                      Email: [email protected]
Ms Elisa Luk Tel: 2807 6236                      Email: [email protected]
   

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/25f41049-7f4d-4f85-8aef-a0fe8da2371a 

https://www.globenewswire.com/NewsRoom/AttachmentNg/72b3a6fe-8ddf-4fd1-af0e-426114bb38e5

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GLOBENEWSWIRE (Distribution ID 9754869)

Hong Kong Summer Fun: Enjoy Hundreds of Thousands of Summer Deals and an Exciting Citywide Events Experience


HONG KONG, June 16, 2026 (GLOBE NEWSWIRE) — This summer, Hong Kong is turning up the energy with a citywide celebration packed with festivals, family attractions, sporting spectacles and limited-time offers. The “Hong Kong Summer Fun” campaign brings together some of the city's biggest seasonal events alongside exclusive “Summer Deals”, creating even more reasons to plan a summer escape to the Events Capital of Asia. From dragon boat racing and family fun to immersive exhibitions and world-class football, there’s something for everyone.

To make a summer getaway even more rewarding, the “Summer Deals” programme is now rolling out in phases through 31 August, unlocking rewards and savings at every step of the visitor journey — across attraction offers, transport discounts, shopping rewards and dining perks. The initiative helps travellers make the most of their Hong Kong getaway with exclusive seasonal savings from planning to departure.

Unlock Hundreds of Thousands of Deals Across the City All Summer Long

Earn Double Rewards Even Before You Arrive in Hong Kong
In partnership with Trip.com Group, HKTB is launching more than HK$20 million worth of offers across 19 attractions and three transport operators. From now on until 31 August, eligible visitors who book a participating Hong Kong hotel stay through Trip.com or Ctrip for the period from 1 July–14 September, with a single transaction of HK$1,500 or above, can unlock a “Summer Getaway Pack” featuring one attraction and one transport discount of up to 50 percent off. Rewards drop in two summer waves on 15 June and 14 July on a first-come, first-served basis, allowing travellers to experience more of Hong Kong for less.

Some highlighted participating experiences in the first wave include:

  • Up to 50% off on Roundtrip Standard Cable Car Ticket by Ngong Ping 360
  • Up to 50% off on Essential Ticket by Big Bus Tours
  • 30% off on Sha Tin Racecourse & Happy Valley Racecourse F&B Experience + Guided Tour by The Hong Kong Jockey Club

Collect Multiple Rewards Throughout Your Stay in Town
From 1 July–31 August, visitors can access “Summer Instant Rewards” through a collaboration with AlipayHK, Alipay and Alipay+. By leveraging Alipay’s vast Chinese Mainland and Alipay+’s international partner e-wallet user base, visitors can scan designated QR codes at nearly 100 participating shopping malls across the city, including Central Market, Festival Walk, Hysan Place, ifc mall, Hong Kong International Airport, K11, Mira Place, New Town Plaza, Olympian City, Peak Galleria, SOGO, Stanley Plaza, Times Square, Windsor House, and more—to receive a random spending rewards of up to HK$500 or RMB500 to be used at any merchant displaying the AlipayHK, Alipay or Alipay+ payment acceptance mark.

In addition, more than 150 exciting merchant offers will be available across participating malls. Highlights include:

  • AIRSIDE – Admission Ticket to the “The Cha Chaan Teng Codex — Tales of Invisible Designs” exhibition;
  • Central Market – Redeem a premium butterfly pastry gift box for HK$58 upon spending HK$200 or above at Imperial Patisserie;
  • Festival Walk – Enjoy a buy-one-get-one-free ice rink offer at Glacier and complimentary 2D movie tickets at Festival Grand Cinema;
  • MegaBox – Enjoy an extra 30% off at the i.t Outlet;
  • Mira Place – Enjoy HK$100 off upon spending HK$400 at Mira Dining;
  • Nina Mall – Enjoy bonus gaming tokens, with HK$200 purchase receiving an additional HK$140 at Jumping Gym;
  • The Peak – Enjoy 15% off all regular-priced menu items at Bubba Gump;
  • T Town / Kai Tin Shopping Centre / Temple Mall / Lok Fu Plaza – Enjoy HK$100 off upon spending HK$500 at SKECHERS

All of which are open to both local residents and visitors. Stay tuned for more details.

What’s more, visitors can also enjoy a citywide collection of shopping and dining offers delivered in partnership with the Quality Tourism Services Association (QTSA) and the Hong Kong Retail Management Association (HKRMA), with buy-one-get-one free offers and some hot picks from HK$1 or HK$10 at various merchants. Rewards are on a first-come, first-served basis. Some of the rewards are limited to registered users on Discover Hong Kong one-stop travel information platform only. Stay tuned for more details.

Highlighted rewards include:

  • Buy 1 Get 1 Free Black Pearl Tasting Menu at Chinesology (original price HK$3,054)
  • Buy 1 Get 1 Chef’s signature Tasting Set at restaurants under Lubuds group, including Sushi Zushi & Toriten (original price HK$588 for one)
  • HK$1 for a selected flavor of Abalone Bites (12 pcs) at On Kee (original price HK$99)
  • HK$1 for a Winter Melon Pastry (Wife Cake) at Kee Wah Bakery (original price HK$12)
  • HK$10 for BBQ Pork with Egg and Rice at Men Wah Bing Teng (original price HK$72)
  • HK$10 for Big Mac® at McDonald’s (original price from HK$25.5)

Dive into a Packed Programme of Events Throughout the City
Alongside the unmissable “Summer Deals”, visitors can look forward to a packed programme of exciting events, dragon boat thrills and summer festivities, experiencing the vibrant charisma of the Events Capital of Asia.

Sun Life Hong Kong International Dragon Boat Festival: Experience a Uniquely Hong Kong Celebration of Dragon Boat Heritage, Festive Treats and Fun
19 June–1 July 2026 | Tsim Sha Tsui promenade

Kicking off the season is the “Sun Life Hong Kong International Dragon Boat Festival”, running from 19 June–1 July. At its heart is the 50th-anniversary edition of the “Sun Life Hong Kong International Dragon Boat Races”, organised by the Hong Kong Tourism Board (HKTB), co-organised by the Hong Kong China Dragon Boat Association (HKCDBA) and proudly title-sponsored by Sun Life. It will transform the Tsim Sha Tsui waterfront into one of the city's most thrilling annual spectacles on 27–28 June. More than 220 teams from 16 countries and regions will compete across 21 races in Victoria Harbour.

For the first time, the celebration expands into a 13-day festival extending far beyond the races. Along the Avenue of Stars, visitors can explore a Dragon Boat Food Lane, Beer Garden, and discover themed photo spots, including Sun Life HK Dragon Boat Co-Creation Zone, a 22-metre traditional wooden dragon boat, a dragon boat-themed installation in collaboration with the new film Minions & Monsters, etc. A programme of intangible cultural heritage workshops will also offer hands-on experiences such as fishing net plaiting, blown sugar making and traditional lye rice dumpling making. Tourists can partake in a uniquely Hong Kong celebration that blends sport, culture and a lively waterfront atmosphere.

Pixar Summer Fest: Step Into the Bigger World of Pixar from Day to Night
12 June–31 August 2026 | Hong Kong Disneyland Resort

Hong Kong Disneyland Resort invites guests into its first-ever “Pixar Summer Fest”, transforming the resort into a colourful world filled with beloved Pixar characters and immersive experiences. The centrepiece is the all-new “Pixar Pals Spectacular”, an eight-minute nighttime experience combining glowing drones, shimmering fountains, projections across the Castle of Magical Dreams and Main Street, U.S.A., and giant inflatables. It’s a vibrant celebration of Pixar’s most-loved stories of friendship. The new show debuts before the resort's signature “Momentous” nighttime spectacular.

Guests can also cool off at the returning “Pixar Water Play Street Party!”, dance and cheer at the park's largest-ever “Friendtastic!” parade, meet characters from Toy Story, Inside Out, Turning Red, Coco and more, enjoy Pixar-themed food and merchandise, and extend the experience with themed hotel stays and activities across the resort.

Pandastic Summer Birthday Celebration – Let the Fun Begin!: Join the Festivities with Hong Kong's Favourite Giant Pandas
26 June–31 August 2026 | Ocean Park Hong Kong

This summer, Ocean Park’s beloved giant panda twins, Elder Sister Jia Jia and Little Brother De De, are turning two! Together with their August-born parents Ying Ying and Le Le, as well as the popular June stars, An An and Ke Ke, they are ready to throw a pandastic birthday party. Snap with the giant installation at the main entrance and visit our Pandastic happy moment zone in the park, all six adorable giant pandas will transform into lively Panda Friends characters, showing off their vibrant, playful sides! Come with family and friends to shower the giant pandas at Ocean Park with tons of birthday love and pan-tastic blessings!

Design Ah!: Discover the Wonder of Everyday Design at M+
27 June 2026–10 Jan 2027 | M+

Curious minds of all ages can experience design in an entirely new way at “Design Ah! Experience the Wonder of Everyday Design, opening at M+ from 27 June. This family-friendly exhibition explores the hidden design behind everyday actions — from walking to eating and sitting — revealing how thoughtful design quietly shapes the world around us. Through hands-on games, interactive installations and immersive audiovisual environments, visitors are invited to observe familiar objects and behaviours from new perspectives, sparking curiosity, creativity and plenty of unexpected “Ah!” moments.

Bubble Planet Hong Kong: Explore an Extraordinary Multi-Sensory World of Bubbles
From 29 June 2026 | Kai Tak Cruise Terminal

Launching from 29 June, Bubble Planet will make its Hong Kong debut at Kai Tak Cruise Terminal. The globally acclaimed immersive experience transforms the simple concept of bubbles into a large-scale interactive adventure featuring digital art, optical illusions, virtual reality experiences and multi-sensory installations. Visitors can move through a series of playful environments designed to inspire wonder and imagination, making it one of the city's newest family-friendly attractions this summer.

Hong Kong Football Festival 2026: See Football Giants Take the Field
31 July–5 August 2026 | Kai Tak Stadium

Sports fans have another major reason to visit Hong Kong this summer with the return of the Hong Kong Football Festival from 31 July–5 August. The series will bring four of Europe's most decorated clubs to Kai Tak Stadium: Manchester City, FC Internazionale Milano, Chelsea FC and Juventus. Two blockbuster fixtures will take place at the state-of-the-art 50,000-seat venue, while Manchester City and Chelsea will also hold Open Training sessions for fans. Building on the success of last year's festival, the event features a rare gathering of Champions League-winning clubs, reinforcing Hong Kong's position as one of Asia's premier destinations for international sport and live entertainment.

Start planning your Hong Kong escape and discover a vibrant lineup of seasonal experiences while making the most of every moment in the city. For the latest event listings for “Hong Kong Summer Fun” and “Summer Deals”, visit:
https://www.discoverhongkong.com/eng/events/summer-fun.html.

Media can download photos at the following link:
https://assetlibrary.hktb.com/assetbank-hktb/action/browseItems?categoryId=2463&categoryTypeId=2 

For media enquiries, please contact:

Mr Chokie Cheng Tel: 2807 6342  Email: [email protected]

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/6f37d704-96de-4602-93e7-beeb46158745

https://www.globenewswire.com/NewsRoom/AttachmentNg/4a2d2445-4799-4370-af7e-b5291a847ea0

https://www.globenewswire.com/NewsRoom/AttachmentNg/abcd5535-0aae-47cd-8784-c357c993cd11


GLOBENEWSWIRE (Distribution ID 9747603)

HKTB Launches New Summer Promotion “Hong Kong Summer Fun” in Partnership with the Business Community to Attract Overnight Visitors and Boost Local Spending

Opening Highlight Event “Sun Life Hong Kong International Dragon Boat Festival” Celebrates 50th Golden Jubilee
Extended Duration with Comprehensive Upgrades

“Hong Kong Summer Fun” Key Visual “Sun Life Hong Kong International Dragon Boat Festival” Key Visual

HONG KONG, June 03, 2026 (GLOBE NEWSWIRE) — To welcome the peak summer travel season, the Hong Kong Tourism Board (HKTB) will launch a brand-new promotion, “Hong Kong Summer Fun”, which connects a series of citywide highlight events and enticing offers to energise the summer season. The HKTB will work with the business community to roll out a wide range of offers covering attractions, dining, transportation and shopping, enhancing Hong Kong’s appeal as a summer destination, attracting more overnight visitors and boosting overall spending.

Kicking off the summer season will be the 50th-anniversary edition of the “Sun Life Hong Kong International Dragon Boat Races”, organised by the HKTB, co-organised by the Hong Kong China Dragon Boat Association (HKCDBA), and proudly title-sponsored by Sun Life. The event will be fully upgraded into the “Sun Life Hong Kong International Dragon Boat Festival” and will debut at the Tsim Sha Tsui Promenade this month.

HKTB Chairman Dr Peter Lam said, “The summer holidays are a golden period for travel, and with a wave of mega events this summer, the HKTB is proud to present the new summer promotion ‘Hong Kong Summer Fun’, leveraging different events to strengthen promotion and partnering with the business community to roll out hundreds of thousands of offers covering attraction, dining, transport and shopping. We aim to attract more overnight visitors to Hong Kong and boost consumption across more sectors. As the headline international flagship event of ‘Hong Kong Summer Fun’, the ‘Sun Life Hong Kong International Dragon Boat Festival’ not only runs over a longer period, but also features a stronger race line-up and more vibrant entertainment programmes than in previous years, offering an experience found only in Hong Kong for locals and visitors, while showcasing Hong Kong’s position as the Events Capital of Asia.”

Kicking Off the Summer Season: Sun Life Hong Kong International Dragon Boat Festival Debuts in an Upgraded Format

HKCDBA Chairman Mr Arnold Chung said, “We are delighted to once again collaborate with the Hong Kong Tourism Board and witness this important milestone as the ‘Sun Life Hong Kong International Dragon Boat Races’ reach their 50th anniversary. This year’s event introduces the ‘50th Anniversary Fishermen Invitational Cup’ and the ‘50th Anniversary Championship’, paying tribute to dragon boat racing while reflecting our commitment to preserving traditional culture and promoting the sustainable development of the sport. We will continue to advance dragon boat racing and showcase the unique charm of this traditional intangible cultural heritage to the world.”

Clement Lam, Chief Executive Officer of Sun Life Hong Kong, said, “Sun Life is proud to serve as the title sponsor of the ‘Sun Life Hong Kong International Dragon Boat Festival’ and the ‘Sun Life Hong Kong International Dragon Boat Races’, in partnership with the Hong Kong Tourism Board. This iconic annual event brings together local communities and visitors from the Mainland and across the globe to celebrate a shared festive spirit, while inspiring people to live healthier lives. As we journey toward our 135th year in Hong Kong, we remain committed to preserving and promoting the heritage of dragon boat racing. For 17 consecutive years, our continuous support for local dragon boat activities has been a testament to our core values of teamwork, unity, and striving forward. This year, we are taking it a step further by using the power of sport to unite communities in a more meaningful way, including sponsoring teams comprising cancer survivors and their families, as well as secondary school students, to bring renewed energy, hope and inspiration to our city.”

Over 220 Dragon Boat Teams from Around the World Compete in Victoria Harbour
This year’s races will be held on 27 to 28 June, with the number of participating teams, countries and regions higher than last year. Teams from 16 countries and regions will take part, including the Chinese Mainland, Canada, the United States, the United Kingdom, Australia, Malaysia, the Philippines, Singapore, South Korea, Thailand, Qatar and Indonesia. Over 220 teams and more than 4,500 athletes will compete in 21 races.

Special “50th Anniversary Fishermen Invitational Cup” Preserves the Traditional Spirit of Dragon Boat Racing
First held in 1976 by the then Hong Kong Tourist Association (the predecessor of the HKTB), the Hong Kong International Dragon Boat Races began as competitions among fishermen’s dragon boats in the Shau Kei Wan Typhoon Shelter. They have since developed into a unique international mega event in Hong Kong, bringing together top teams from around the world in Victoria Harbour and integrating sport, culture and entertainment.

This year, the “50th Anniversary Fishermen Invitational Cup” has been introduced, inviting six local fishermen teams from areas such as Aberdeen and Chai Wan to compete using traditional wooden dragon boats. In addition, a new “50th Anniversary Championship” has been added, bringing together champions from nine major race categories to compete for the title of “Ultimate Dragon Boat Champion”.

Extended to 13 Days with Double the Dragon Boat Festival Excitement
For the first time, the Dragon Boat Festival held at the Tsim Sha Tsui promenade will be extended to 13 days (19 June to 1 July), spanning from 19 June (Dragon Boat Festival) to 1 July to encourage visitors to stay longer and enjoy a cultural experience that blends tradition and modernity.

The Avenue of Stars will feature a Dragon Boat Food Lane and Beer Garden, complemented by four themed photo spots: Sun Life HK Dragon Boat Co-Creation Zone, a 22-metre traditional wooden dragon boat; a dragon boat-themed installation in collaboration with the new film Minions & Monsters; and a Giant Coca-Cola® Bottle and Dragon Boat-themed Photo Spot. Together, these elements offer a new festive experience for locals and visitors.

The festival will also debut a series of intangible cultural heritage workshops, where visitors can experience activities such as fishing net plaiting, blown sugar making and lye rice dumpling making. Visitors can experience dragon boat racing through virtual reality (VR), using innovative technology to explore this traditional festival. On weekends and public holidays, the stage at Beer Garden will showcase a vibrant lineup of intangible cultural heritage performances, including Wing Chun, diabolo, ruan and guzheng. As evening falls, the atmosphere will come alive with a series of live music performances. In addition, a dedicated live broadcast viewing zone will allow both the public and visitors to watch the thrilling action of the Victoria Harbour races up close.

The Sun Life Hong Kong International Dragon Boat Festival has received support from 14 sponsors. The HKTB has also partnered with the Tsim Sha Tsui East Property Developers Association, collaborating with over 30 shops to roll out hotel, dining and shopping offers during the festival period to boost spending in the area.

“Hong Kong Summer Fun” Offers Hundreds of Thousands of Deals to Attract Overnight Visitors and Boost Spending

Exclusive Travel Packages Featuring Attraction Tickets and Transport Discounts
During the “Hong Kong Summer Fun” promotion period, the HKTB will collaborate with Trip.com Group, the Quality Tourism Services Association (QTSA), the Hong Kong Retail Management Association (HKRMA), Alipay, and various merchants to launch “Summer Deals”, offering hundreds of thousands of offers.

The offers start the moment visitors begin planning their trip to Hong Kong. The HKTB will partner with Trip.com Group to launch promotions worth over HK$20 million, covering 19 local attractions and three transport operators. From 15 June to 31 August, visitors who book hotels in Hong Kong via Trip.com or Ctrip for the period from 1 July to 14 September, with a single transaction of HK$1,500 or above, will enjoy double rewards: one attraction ticket offer and one public transport offer of choice, with discounts of up to 50 per cent. The promotions cover a wide range of popular travel products, including the Peak Tram, theme parks, the Hong Kong Observation Wheel, Noah’s Ark tickets, as well as round-trip Airport Express tickets and bus day passes. After booking, visitors can redeem the offers directly through the platform, with redemption valid for two weeks from the hotel reservation date. Each Trip.com and Ctrip account can redeem the offer once, on a first-come, first-served basis while stocks last.

Multiple In-Town Spending Rewards and Half-Price Deals
From 1 July to 31 August, the HKTB will collaborate with AlipayHK, Alipay and Alipay+, leveraging Alipay’s vast Chinese Mainland and Alipay+’s international partner e-wallet user base. Visitors simply need to scan designated QR codes at nearly 100 participating shopping malls across Hong Kong—including Central Market, Hysan Place, ifc mall, Hong Kong International Airport, K11, Mira Place, New Town Plaza, Olympian City, Peak Galleria, SOGO, Stanley Plaza, Times Square, Windsor House, and more—to join the activity and receive a random spending reward of up to HK$500 or RMB 500, which can be used at any merchant displaying the AlipayHK, Alipay or Alipay+ payment acceptance mark..

At the same time, the HKTB will partner with the QTSA and the HKRMA to roll out a citywide series of offers. Arriving visitors can enjoy shopping and dining discounts of up to 50 per cent at various merchants, with some offers also available to locals. Details will be announced later.

“Hong Kong Summer Fun” covers cultural, entertainment, sports, and music programmes, including Hong Kong ICH Month, the Chinese Culture Festival, the Hong Kong Football Festival, the Football Summit, the Volleyball Nations League Hong Kong, the Fencing World Championships 2026 Hong Kong, China, the FIDE World Team Rapid and Blitz Chess Championships, and Hong Kong Reunification Raceday. To help visitors plan their itineraries, the HKTB has consolidated Hong Kong’s summer mega events and promotional offers on its Discover Hong Kong website under the “Hong Kong Summer Fun” information platform (https://www.discoverhongkong.com/eng/events/summer-fun.html), allowing locals and visitors to access event and offer details in one place and easily enjoy a vibrant summer experience in Hong Kong.

Members of the media can download the press release and the photos from the following links:
Press Release: https://www.discoverhongkong.com/eng/hktb/newsroom/press-releases.html
Photos: https://assetlibrary.hktb.com/assetbank-hktb/action/browseItems?categoryId=2443&categoryTypeId=2

For media inquiries, please contact:

Mr Cameron Tong Tel: 2807 6367 Email: [email protected]
Mr Chokie Cheng Tel: 2807 6342          Email: [email protected]

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/7350746d-d11b-4101-abd9-a4512954eddc

https://www.globenewswire.com/NewsRoom/AttachmentNg/0f8d85ad-5ff0-4b9a-ac1d-aa2fd96a3867


GLOBENEWSWIRE (Distribution ID 9731208)

2026 Sun Life Hong Kong International Dragon Boat Races Marks Dragon Boat Championship’s 50th Anniversary with the City’s Largest Day‑and‑night Hong Kong Dragon Boat Festival Across 13 Days This June

HONG KONG, May 05, 2026 (GLOBE NEWSWIRE) — One of Hong Kong’s most iconic summer traditions is set to make waves once again as the Sun Life Hong Kong International Dragon Boat Races, organised by Hong Kong Tourism Board, return to Victoria Harbour this June, celebrating a landmark 50th anniversary with a spectacular edition.

Running from 19 June to 1 July, the Hong Kong Dragon Boat Festival will bring a festive programme to the Tsim Sha Tsui Promenade, spanning 13 days through the Dragon Boat Festival and featuring traditional culture, interactive workshops and performances. Set against Hong Kong’s world-famous skyline, the Sun Life Hong Kong International Dragon Boat Races will bring together teams from around the globe on 27-28 June, transforming the Tsim Sha Tsui waterfront into a vibrant hub of culture, sport and entertainment.


From Local Ritual to World Stage: Hong Kong's Dragon Boat Legacy

The grand scale of the event belies its humble beginnings. What started five decades ago as a competitive extension of a local cultural ritual has evolved into a dynamic, citywide celebration that blends heritage with sports. Dragon boat racing in Hong Kong traces its roots to traditional rituals performed by fishing communities, where vessels were once used to dispel bad luck and pray for peace and safety. In 1976, the city hosted its first international race in Shau Kei Wan Typhoon Shelter, welcoming just 10 teams and marking the birth of modern international dragon boat racing.

Fast forward to today, and the event has grown into a truly global phenomenon and a competitive sport in Asian Games. This year’s races will welcome over 220 elite teams from 16 countries and regions over the two-day race schedule on 27-28 June, reinforcing Hong Kong’s position as the Events Capital of Asia.

Beyond the Finish Line: A Harbourfront Party for All

What sets the Hong Kong International Dragon Boat Races apart is the way the celebration brings together culture, sports and entertainment on water and land. In addition to the exhilarating racing action, the event extends into the 13-day Hong Kong Dragon Boat Festival on Fridays to Wednesdays from 19 June to 1 July, with immersive experiences designed to appeal to visitors of all ages and interests.

From daytime discoveries to after-dark energy, the Avenue of Stars and Salisbury Garden in Tsim Sha Tsui are set to come alive with an all-day, diverse activity line-up. The programme spans intangible cultural heritage workshops alongside contemporary highlights including VR dragon boat paddling game, live music and stage performances. The hands-on sessions in particular spotlight time-honoured crafts passed down for centuries while adding a modern harbourfront buzz to the carnival experience.

A dedicated food-and-beverage offering will showcase festive favourites alongside Hong Kong street-food classics at the Dragon Boat Food Lane, while the harbourfront Beer Garden will add to the celebratory atmosphere. Tourists can enjoy complimentary beer and iced rice dumplings while soaking up the festive summer breeze. Also, the display of a 22-meter dragon boat and themed photo spots will further transform the precinct into a colourful, festival-like playground.

Together, these elements reimagine the dragon boat tradition for a new generation, turning a sporting event into a multi-sensory cultural experience. The combination of thrilling racing and immersive programming reflects Hong Kong’s signature “east-meets-west” identity, where centuries-old traditions sit comfortably alongside modern city energy. 

Experience the Dragon Boat Festival Across Hong Kong

Beyond Victoria Harbour, the spirit of the Dragon Boat Festival can be felt across the city. In Tai O, the centuries-old Dragon Boat Water Parade continues a unique ritual tradition, where sacred sampans carrying deity statues are towed through the village waterways—a practice recognised as part of China’s national intangible cultural heritage in 2011.

Meanwhile, local dragon boat races will take place in neighbourhoods across Hong Kong, from the scenic seaside of Stanley and the bustling fishing village of Aberdeen to the verdant landscapes of Sai Kung and the serene Shing Mun River in Sha Tin. Each offers its own distinct character and community atmosphere, welcoming visitors from near and far to discover Hong Kong’s diverse charm.

For more information about the Sun Life Hong Kong International Dragon Boat Races, please visit the event website: https://www.discoverhongkong.com/eng/events/dragon-boat-festival.html

Media can download photos at the following link:
https://assetlibrary.hktb.com/assetbank-hktb/action/browseItems?categoryId=2415&categoryTypeId=2&cachedCriteria=1

For media enquiries, please contact:

Mr Cameron Tong Tel: 2807 6367                      Email: [email protected]
Ms Elisa Luk Tel: 2807 6236                      Email: [email protected]
   

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/f80fbd6f-450b-4c92-a09e-b3386b925629

https://www.globenewswire.com/NewsRoom/AttachmentNg/b19234da-b436-4624-9f15-ed4ce1dd8d41

https://www.globenewswire.com/NewsRoom/AttachmentNg/e5e52911-43db-4729-a652-d193dcedc4c7


GLOBENEWSWIRE (Distribution ID 9713159)

HKTB Taps Hong Kong Sevens’ 50th Anniversary to Promote Hong Kong as the “Events Capital of Asia”

HONG KONG, April 17, 2026 (GLOBE NEWSWIRE) — Cathay/HSBC Hong Kong Sevens is celebrating its 50th anniversary this year. By bundling a series of mega events under the promotional platform “Hong Kong Mega 8”, the Hong Kong Tourism Board (HKTB) is showcasing to global audiences Hong Kong’s diverse and vibrant appeal as the “Events Capital of Asia” to attract visitors to the city. As a long-time supporter of this world-class sporting event, HKTB is introducing China-made robots previously featured on CCTV’s Spring Festival Gala to perform and cheer at the opening ceremony, offering audiences worldwide a fresh experience that brings together sports, innovative technology and culture.

Dr Peter Lam, HKTB Chairman, said, “This year marks a significant milestone for the Hong Kong Sevens as it celebrates its 50th anniversary. Over the past half-century, the Hong Kong Sevens has witnessed the development of rugby in Hong Kong, while also becoming a major annual international sporting event that draws worldwide attention, successfully attracting visitors from around the world to be part of it. With the strong support of China Media Group, HKTB has arranged for China-made robots previously featured in CCTV’s Spring Festival Gala to appear as special guest performers, adding a new highlight to the event. While enjoying world-class rugby, audiences can also experience the global-leading capabilities of China’s robotics, as well as Hong Kong's distinctive charm as the ‘Events Capital of Asia’, where sports, innovative technology and culture come together.”
        
Secretary for Culture, Sports and Tourism Rosanna Law said: “I am very grateful to Hong Kong China Rugby and the Hong Kong Tourism Board for their efforts in adding so many exciting elements to this year’s 50th anniversary of the Hong Kong Sevens. The robots’ performance was truly fun and full of energy. I hope local and visiting fans will come together this weekend to join the Hong Kong Sevens party.”

Blending tradition with innovative elements, the opening performance of the 50th edition was packed with highlights. Following a dragon dance, 10 robots teamed up seamlessly with a cheerleading squad, kicking off the event with dynamic choreography and precise coordination, hyping up the crowd in the stadium.

Immediately following the innovative cheerleading performance, lasers danced across the Main Stadium pitch, displaying the participating nations over the years, the names of legendary Sevens players, and the effect of twin dragons soaring over Hong Kong, celebrating 50 years of golden development for the Hong Kong Sevens. The closing ceremony on Sunday will feature a spectacular pyrotechnic display launched from the stadium roof, bringing the three-day tournament to a dazzling finale.

Robots produced by Chinese Mainland company Unitree Robotics perform as special guests at the opening ceremony of the Hong Kong Sevens.

HKTB also brought the robots to the Avenue of Stars in Tsim Sha Tsui and the East Coast Boardwalk in North Point to film promotional footage showcasing Hong Kong.

For overseas promotion, HKTB partnered with the Hong Kong China Rugby (HKCR) to invite a number of international key opinion leaders (KOLs) to visit Hong Kong and experience the mega-event appeal of the Hong Kong Sevens. Among them were three athletes who appeared in Netflix Korea’s Physical: 100Noh Sung-yul, a South Korean fitness YouTuber with over 10 million followers; artist Justin John Harvey; and well-known actor Lee Jae-yoon. In addition to appearing at Kai Tak Sports Park and the Hong Kong Sevens Fan Village to experience the event’s vibrant atmosphere, the trio explored various Hong Kong landmarks and checked out a series of distinctive experiences combining fitness challenges with local food culture, filming promotional content for HKTB and expanding the international exposure of both the Hong Kong Sevens and Hong Kong tourism. At the same time, HKTB invited partners from the local travel trade, the MICE (meetings, incentive travels, conventions and exhibitions) and cruise sectors, and overseas travel agency representatives and media, to attend the event to witness this annual international sporting highlight and experience Hong Kong’s charm as the “Events Capital of Asia”.

Members of the media can download the photos and videos from the following link:
https://assetlibrary.hktb.com/assetbank-hktb/action/browseItems?categoryId=2402&categoryTypeId=2 

For media inquiries, please contact:

Mr Cameron Tong Tel: 2807 6367                Email: [email protected]
Mr Chokie Cheng Tel: 2807 6342                Email: [email protected]

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/d0cc62f7-1664-44e2-9a1a-2cf813eb1ad3

https://www.globenewswire.com/NewsRoom/AttachmentNg/83545924-55d4-4da7-b005-2105354cd985

https://www.globenewswire.com/NewsRoom/AttachmentNg/585cd706-2a8e-4b1c-930f-007251131c0a


GLOBENEWSWIRE (Distribution ID 9692113)

Hong Kong Restaurants Claim Top Two Spots in Asia’s 50 Best

HONG KONG, March 26, 2026 (GLOBE NEWSWIRE) — Following last year’s “The World’s 50 Best Bars” Award Ceremony in Hong Kong, the Hong Kong Tourism Board (HKTB) this year brought the “Asia’s 50 Best Restaurants 2026” Awards Ceremony to Hong Kong for the first time. The event today (25 March) brought together over 1,000 culinary industry representatives, renowned chefs and media worldwide. Top local Cantonese restaurant The Chairman and contemporary Cantonese restaurant Wing secured first and second places respectively on the Asia’s 50 Best Restaurants 2026 list, once again highlighting the leading position of Hong Kong’s dining scene in Asia.

HKTB Chairman Dr Peter Lam said: “We extend our sincere gratitude to the Asia’s 50 Best Restaurants team for selecting Hong Kong for the first time as the host city for the Awards Ceremony. This international award recognises the outstanding achievements of the culinary sector. I am very proud of Hong Kong’s remarkable accomplishments in this year’s Awards. Together with the ‘MICHELIN Guide Hong Kong Macau 2026’ and ‘The Black Pearl Restaurant Guide’, over 200 restaurants have been listed in these internationally acclaimed gourmet guides, reaffirming Hong Kong’s position as a “Culinary Capital” in Asia. We are delighted to welcome the esteemed Asian chefs and other culinary professionals attending the Awards Ceremony to Hong Kong, and we warmly invite everyone to explore the city’s unique and diverse gastronomic charm by following the master chefs’ curated recommendations featured in the citywide ‘Taste Hong Kong’ Gourmet Guide.”

Danny Yip, owner of The Chairman, said “Being named The Best Restaurant in Asia for the second time is a huge honour for our entire team, and to achieve it here in Hong Kong makes it even more meaningful. This recognition — as well as the strong results for the city on this year’s list — reflects the depth and diversity that define Hong Kong’s dining culture today. It’s a privilege to represent our city in this way and to continue sharing the traditions and stories that shape our cuisine.”

Hong Kong Leads Asia Culinary Landscape with Two Restaurants in the Top Three

Together with the previously announced extended list of Asia’s 50 Best Restaurants (51th – 100th), a total of ten Hong Kong restaurants were recommended in the Asian edition of the prestigious list. These include six restaurants in the top 50: while The Chairman and Wing topped the list at first and second spots, Neighborhood (No. 24), Estro (No. 32), Caprice (No. 35), and Mono (No.46) stayed strong on the list. Four other restaurants were also featured in the extended list, namely Ta Vie (No. 68), Vea (No. 70), Andō (No. 88), and Amber (No. 90). With this stellar performance, Hong Kong reaffirmed its leading position in the regional culinary scene. The winning restaurants cover a diverse range of cuisines, demonstrating Hong Kong’s unique appeal as a melting pot of global flavours and a hub for star-rated dining establishments.

In the recently announced “Black Pearl Restaurant Guide”, the number of Hong Kong entries increased to 39, up from last year, including four first-time entries – Mosu Hong Kong, founded by three-Michelin-star South Korean chef Sung Anh; Jee, a Cantonese-French fusion restaurant; contemporary Indian restaurant Leela, and Cantonese fine-dining establishment Man Ho Chinese Restaurant. In addition, homegrown chef Vicky Cheng of Chinese-French restaurant VEA, and Terry Ho, Chef de Cuisine of French restaurant Amber, received the Master Chef Award and the Young Chef Award respectively in the Black Pearl Restaurant Guide, affirming the distinguished reputation of Hong Kong’s culinary talent in the Asian dining scene. In the “MICHELIN Guide Hong Kong Macau 2026”, more Hong Kong establishments were awarded MICHELIN stars than in the previous year, bringing a total to 77 Michelin-starred restaurants in one destination, further demonstrating the world-class standard of the city’s culinary scene.

Top Asian Chefs and Global Media Gather in Hong Kong to Experience the City’s Culinary

Capitalising on the opportunity presented by major culinary event being hosted in Hong Kong, HKTB arranged exchanges between leading Asian chefs and renowned local culinary talent, enabling them to experience the city’s diverse gastronomic offerings and produce promotional videos dedicated to “Taste Hong Kong”. In addition, HKTB leveraged its global network to invite media representatives from the Chinese Mainland, Taiwan, South Korea, Southeast Asia and other key markets to visit Hong Kong. In addition to attending the award ceremony for media coverage of the event, HKTB curated a series of immersive culinary experiences to fully showcase Hong Kong’s unique charm as a Culinary Capital.

Highlights of the itinerary included engaging with local master chef Vicky Cheng to gain firsthand insight into his exceptional culinary skills and cooking philosophy; participating in a dim sum workshop led by master chef Wong Lung-to, Executive Chef of Forum Restaurant, to learn how to make classic Cantonese dim sum such as siu mai (Cantonese pork dumplings) and har gow (shrimp dumplings); and joining an egg tart baking workshop. Media representatives were also invited to dine at several listed restaurants and visit emerging bars to experience Hong Kong’s diverse food and beverage culture in full. Through in-depth media coverage, the media trip will help promote Hong Kong’s distinctive culinary appeal to audiences worldwide, attracting more visitors to explore “Taste Hong Kong” and further consolidating the city’s status as a Culinary Capital.

11 Exclusive Collaborative Signature Sessions around the Awards Ceremony to Share Hong Kong’s Gastronomic Experiences

To encourage locals and visitors to immerse themselves in the vibrant atmosphere surrounding the award ceremony, HKTB partnered with the organiser for the first time this year to invite 40 internationally renowned and local award-winning restaurants to present 11 limited-time collaborative Signature Sessions covering various global cuisines, bringing multiple tasting surprises to locals and visitors. The events attracted many locals and visitors, allowing everyone to experience the charm of global cuisines converging in Hong Kong at a single table.

Full results of Asia’s 50 Best Restaurants 2026:
https://www.theworlds50best.com/asia/en/list/1-50

Members of the media can download the press release and the photos from the following links:
Press release: https://www.discoverhongkong.com/eng/hktb/newsroom/press-releases.html
Photos: https://drive.google.com/drive/folders/19Klgl88mvnu39tK71nUkqtX3f9GOG5n2?usp=sharing

For media inquiries, please contact:

Ms Holly Chan
Tel: 2807 6206
Email: [email protected] 
Ms Irene Tsang
Tel: 2807 6541
Email: [email protected]  
   

Photos accompanying this announcement are available at 

https://www.globenewswire.com/NewsRoom/AttachmentNg/9a1c70a5-1952-411e-a573-383b93e2869f

https://www.globenewswire.com/NewsRoom/AttachmentNg/dc143291-d78b-4f50-81d7-6e6e4933d03e

https://www.globenewswire.com/NewsRoom/AttachmentNg/6d1999bb-4156-474b-846e-3eb89f934ace


GLOBENEWSWIRE (Distribution ID 9679576)

“Hong Kong Mega 8” Showcases the City's Allure as the “Events Capital of Asia”

HONG KONG, March 25, 2026 (GLOBE NEWSWIRE) — Riding on the wave of a spectacular line‑up of mega events throughout March and April, the Hong Kong Tourism Board (HKTB) rolled out the “Hong Kong Mega 8” campaign. The campaign brings together eight highlighted world‑class mega events of arts, pop culture and sports, and citywide programmes, inviting visitors from around the world to Hong Kong to experience the vibrant arts scenes in local neighbourhoods and discover Hong Kong’s captivating allure as the “Events Capital of Asia.”

   
(From left to right) Noah Horowitz, CEO of Art Basel, Dr Peter Lam Kin-ngok, GBM, GBS, Chairman of Hong Kong Tourism Board, and Aniko Berman, Director of AOTM Gallery to host the launch ceremony of the outdoor digital art project    
     

Dr. Peter Lam, HKTB Chairman, said, “Through the ‘Hong Kong Mega 8’ campaign, HKTB has brought together highlighted art and sports mega events and citywide programmes to fully showcase Hong Kong’s strengths as the ‘Events Capital of Asia’. For the first time, HKTB is partnering with Art Basel to bring digital arts into local neighbourhoods. We would like to thank Hongkong Land for its strong support, which allow us to bring world‑class public art to the heart of Central. We will also work with our trade partners in various sectors to launch and promote the city’s diversified travel experiences. Our aim is to maximise the economic benefits of mega events by enhancing the visitor experience, encouraging them to extend their stay in Hong Kong, and creating more business opportunities for the local travel trade and related sectors.”

First‑Ever Collaboration with Art Basel Hong Kong Takes Digital Art into Hong Kong Neighbourhoods with World‑Class Art Projection Free for Audience

With the launch of the “Hong Kong Mega 8” campaign, a series of international arts and cultural events will take place across the city. This year, Art Basel Hong Kong will bring its global initiative Zero 10 from Art Basel Miami Beach to Art Basel Hong Kong for its Asian debut, presenting digital artworks encompassing code-based creations, light and sound. South Korean digital artist DeeKay—highly regarded by global NFT collectors—will showcase his digital artworks in the Zero 10 sector.

To extend digital art experiences beyond the show floor, HKTB and Art Basel will launch Digital Art @Central ahead of the fair’s opening, bringing an artistic ambience to the neighbourhood. DeeKay’s new digital animation artwork, DeePle the People, will bring digital art from the fair into the urban space of Central. The artwork presents a vibrant, all‑over Hong Kong street scene, with people of different ages, races and occupations weaving through a busy intersection. DeeKay created around 100 individually designed characters, and incorporated elements from the city’s signature mega events—including dragon boat paddlers, jockeys, chefs and performers—bringing a distinctly Hong Kong character to the work. DeeKay said he was thrilled to collaborate with the HKTB, and particularly appreciates presenting digital art in a public space, as it allows the work to reach a broader and more diverse audience. “Beyond the skyline and landmarks, I wanted to reflect the city as a living, moving place shaped by its people, its rhythm, and its cultural vibrancy.” From 24 to 29 March, the artwork will be projected onto the façade of the Hong Kong Club Building from 7 pm to 11 pm daily, allowing locals and visitors to enjoy a worldclass, large-scale public art experience in the centre of the city.

Promoting Local Arts Guides & Community Arts Experiences for In‑Depth Cultural Exploration

Meanwhile, HKTB has collaborated with Art Central to launch the digital Hong Kong Art Month Discovery Guide. The guide will provide all-in-one travel information and compiles exciting events across the city’s art districts, covering gallery exhibitions, special museum showcases, and performing arts programmes across Central, Sheung Wan, Wan Chai, Tai Hang, the Southern District, Tsim Sha Tsui, and the West Kowloon Cultural District and includes dining recommendations in the vicinity to help visitors plan their cultural journeys and explore arts events in various parts of the city, promoting in-depth cultural tourism. Art Central also offers travel and experience packages featuring accommodation, dining, attractions and transportation, facilitating a smooth arts and cultural journey in Hong Kong for visitors.

In addition to the major art events, various districts across Hong Kong will showcase artistic vibrancy during the period. ArtHouse Tai Hang 2026 is transforming 10 historic houses in Tai Hang into a pop‑up hub of art and local dining, featuring art exhibitions, installations, guided tours, talks and performances. The festival invites both locals and visitors to explore the neighbourhood, enjoying a city-walk style art experience while driving spending at dining and retail establishments in the vicinity.

Furthermore, Hongkong Land will transform the heart of Central into a vibrant cultural journey with Art Walk in Central. Featuring guided tours, performance-led walks, and public art encounters across the district, the programme invites visitors to rediscover iconic sculptures at Hongkong Land Portfolios. At LANDMARK Atrium, talented artist Ayako Rokkaku, who will present her solo debut and largest interactive art installation. The season culminates in a spectacular finale — OPEN and Art on the Move trucks — a dynamic open-air street celebration that will transform Chater Road on 29 March.

WestK’s world-class museums also unveils a series of new exhibitions and events in March, all of which are unmissable. M+ proudly presents Lee Bul: From 1998 to Now (until 9 August 2026), tracing the evolution of pioneering Korean artist Lee Bul’s groundbreaking practice. Zao Wou-Ki: Master Printmaker (until 3 May 2026) offers new perspectives of the career of the celebrated Chinese French master, marking Asia’s first major retrospective of the artist’s graphic works. The Hong Kong Palace Museum celebrates the Year of the Horse in Heavenly Horses: Masterpieces from the Palace Museum (20 March 2026 – 17 March 2027), showcasing the artistic achievement of Chinese horse painting. Presented by WestK Performing Arts, WestK FunFest also returns from 19 March to 12 April 2026 with over 120 family-friendly arts and cultural experiences, including the Asian debut of the large-scale interactive art installation.


ArtHouse Tai Hang

Date: 21 – 25 Mar 2026 (Sat – Wed)
Venue: From 8 Wun Sha Street to Little Tai Hang

Through a group exhibition featuring over 50 artists, 10 exhibiting houses will host art exhibitions, installations, guided tours, talks and performances, revitalising Tai Hang into a hub of art and dining and offering a city walk art experience.


Art Walk in Central

Date: 21 Mar – 4 Apr 2026
Venue: Central

Hongkong Land will transform the heart of Central into a vibrant cultural journey with Art Walk in Central. Featuring guided tours, performance-led walks, and public art encounters across the district, the program invites visitors to rediscover iconic sculptures at Hongkong Land Portfolios. At LANDMARK Atrium, talented artist Ayako Rokkaku, who will present her solo debut and largest interactive art installation. The season culminates in a spectacular finale — OPEN and Art on the Move trucks — a dynamic open-air street celebration that will transform Chater Road on 29 March.


Art Central 2026

Date: 25 – 29 Mar 2026 (Wed – Sun)
Venue: Central Harbourfront

Featuring pioneering galleries from Hong Kong, Asia and beyond to showcase a diverse and vibrant range of contemporary art. It includes a five-day programme of performances, installations, video art and talks, complemented by exceptional dining.


Art Basel Hong Kong 2026

Date: 27 – 29 Mar 2026 (Fri – Sun)
Venue: Hong Kong Convention and Exhibition Centre

Uniting established and emerging voices from across the globe with a focus on artistic innovation and regional diversity, along with the next generation of galleries, artists and curators.


Zao Wou-Ki: Master Printmaker

Date: Until 3 May 2026
Venue: M+

The celebrated Chinese French Zao Wou-Ki is the most influential abstract artists of the mid- and late twentieth-century. The Exhibition offers new perspectives into the career of the artist, this is also Asia’s first major retrospective of the artist’s graphic works.


Heavenly Horses: Masterpieces from the Palace Museum

Date: 20 Mar 2026 – 17 Mar 2027
Venue: Hong Kong Palace Museum

The Hong Kong Palace Museum celebrates the Year of the Horse in Heavenly Horses: Masterpieces from the Palace Museum (20 March 2026 – 17 March 2027), showcasing the artistic achievement of Chinese horse painting and fostering dialogue between courtly and literati renderings of horses, classical and modern styles, and Chinese and European painting traditions.


WestK FunFest

Date: 19 Mar – 12 Apr 2026
Venue: West Kowloon Cultural District (Art Park, Freespace and Xiqu Centre)

Presented by WestK Performing Arts, WestK FunFest returns from 19 March to 12 April 2026 with family-friendly programmes for audiences of all ages. The Festival brings over 120 arts and cultural experiences by renowned local and international artists. This year’s highlights include the Asian debut of the large-scale interactive art installation from the UK, The Cats that Slept for a Thousand Years, a HK-style retro playground, DJ parties, and a wide variety of free performances.


One-Stop Platform Enhances Visitor Experiences of Citywide Events

Hong Kong welcomes overseas visitors to immerse themselves in the city's unique experiences and exciting mega-events. Don't miss the latest event schedule and special offers, available on the dedicated “Hong Kong Mega 8” page of the HKTB’s one-stop travel information portal!

Please visit the following website for more details: https://www.discoverhongkong.com/eng/what-s-new/events/hong-kong-mega-8.html

Members of the media can download the photos from the following link: 
Photo: https://assetlibrary.hktb.com/assetbank-hktb/action/browseItems?CSRF=PlTBKY7JEKIqYiTEjAxM&categoryId=2391&categoryTypeId=2&cachedCriteria=1

For media inquiries, please contact:
Ms Annice Li
Tel: 2807 6578
Email: [email protected]

Ms Claris Lam
Tel: 2807 6209
Email: [email protected]

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/dea2919a-660c-4616-b619-1ba0e7f9cc39

https://www.globenewswire.com/NewsRoom/AttachmentNg/addb8278-060a-4c50-b0fc-7f8194756a76

https://www.globenewswire.com/NewsRoom/AttachmentNg/6c7a573d-61d7-4537-b305-8c7aa89c2ded


GLOBENEWSWIRE (Distribution ID 9678266)

Hong Kong Mega 8 Brings World-Class Sports to the Events Capital of Asia

HONG KONG, March 19, 2026 (GLOBE NEWSWIRE) — Hong Kong is gearing up for an extraordinary season of world-class mega-events this March and April. As part of the Hong Kong Mega 8 campaign, visitors can experience an exhilarating blend of eight sports, arts and culture events that showcase vibrant energy and global appeal in the Events Capital of Asia. 

In the exciting event line-up, four major international sporting fixtures – Hong Kong Sevens, Hong Kong Derby, Champions Day, and 2026 UCI Track World Cup, Hong Kong, China – will bring elite athletes, passionate fans and unforgettable entertainment throughout the city. Together, these events capture the spirit of Hong Kong — fast-paced, dynamic and unmistakably international. 

Rugby icons and party anthems take centre stage at the Hong Kong Sevens 2026 
17–19 April 2026 | Kai Tak Stadium

One of the world’s most iconic annual sporting spectacles returns in spectacular fashion in 2026 as Hong Kong Sevens celebrates its 50th anniversary. For its second edition at the state-of-the-art Kai Tak Stadium, the tournament promises three days of 72 thrilling rugby games between 30 world top teams – including Hong Kong China Men and Women’s 7s stars who will defend their Melrose Claymores titles, live entertainment and a festival atmosphere unlike anywhere else.

Fans attending the milestone edition can expect celebrations both on and off the pitch. Rugby legends Waisale Serevi, DJ Forbes and Tyla King will appear as official ambassadors across the weekend, meeting fans in the vibrant Fan Village alongside much-loved mascot Wei Bai.

Entertainment will play a major part in the anniversary festivities. This year’s Hong Kong Sevens will feature the tournament’s first-ever K-pop party, with performances by girl group Primrose and singer-songwriter Gwyn Dorado, while club favourite DJ Hanna delivers high-energy sets blending K-pop, K-hip-hop and house music. The celebrations continue with a performance by Europe’s premier party act, The Vengaboys, ensuring the atmosphere stays electric throughout the tournament.

Between matches, fans can head to the expansive 10,700-square-metre Fan Village, where more than 20 DJs, bands and dance troupes will perform across the weekend — creating the lively festival environment that has become synonymous with the Hong Kong Sevens. 

Hong Kong Derby: A defining race in the city’s sporting calendar 
22 March 2026 | Sha Tin Racecourse 

Photo credit: Hong Kong Jockey Club

Horse racing has long been one of Hong Kong’s most cherished sporting traditions, and the Hong Kong Derby stands as the city’s most coveted prize since 1873.

As the finale of the Four-Year-Old Classic Series after the Hong Kong Classic Mile and Hong Kong Classic Cup, the Hong Kong Derby is a once-in-a-lifetime opportunity for rising champion horses to compete for racing glory. With a total prize pool of HK$52 million over the series, the Derby will set the stage for a must-see showdown between the city’s most promising thoroughbreds and witness the coronation of future racing champion.

Elite cyclists compete for Global Ranking points at the 2026 UCI Track World Cup, Hong Kong, China 
17–19 April 2026 | Hong Kong Velodrome 

Cycling fans can witness world-class competition at the 2026 UCI Track World Cup in Hong Kong, the second round of the prestigious international track cycling series.  

Held at the Hong Kong Velodrome, the event will bring together elite national teams competing across Olympic track cycling disciplines. As one of the most important events on the international cycling calendar — alongside the World Championships and Olympic Games — the competition offers riders valuable World Ranking points. The Hong Kong round is expected to attract nearly 400 professional cyclists from around 40 countries and regions, promising a thrilling showcase of speed, strategy and endurance.

Champions Day brings world-class racing to Sha Tin 
26 April 2026 | Sha Tin Racecourse 

Another standout moment in Hong Kong’s racing calendar is Champions Day, a major international meet that attracts top contenders from across the globe.  

The event features three elite Group 1 races, bringing together world-class horses and jockeys to compete against Hong Kong’s finest thoroughbreds. For racing fans, it offers a rare chance to see hometown champions — including Romantic Warrior, Voyage Bubble, and Ka Ying Rising — defend their reputations against global challengers on home turf. The combination of elite racing and a charged race-day atmosphere makes Champions Day a can’t-miss spectacle for visitors and locals alike. 

Discover the full Hong Kong Mega 8 event line-up and plan your visit at: 
https://www.discoverhongkong.com/eng/events/hong-kong-mega-8.html

Media can download photos at the following link:
https://assetlibrary.hktb.com/assetbank-hktb/action/browseItems?categoryId=2390&categoryTypeId=2&cachedCriteria=1

For media enquiries, please contact:

Mr Cameron Tong Tel: 2807 6367                      Email: [email protected]
Ms Elisa Luk Tel: 2807 6236                      Email: [email protected]
   

Photos accompanying this announcement are available at:
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https://www.globenewswire.com/NewsRoom/AttachmentNg/3909a8c8-3c85-492c-9403-c2b07f72c1d7
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