Virgin Pulse Acquires Preventure

PROVIDENCE, RI—(Marketwired – January 18, 2018) – Virgin Pulse, the leading global provider of digital employee health, wellbeing and engagement solutions that are changing lives for good®, today announced that it has acquired national corporate wellness provider Preventure, based in Coventry, RI. This move underscores Virgin Pulse's commitment to strategic acquisitions that extend the company's leadership as the world's largest SaaS provider of employee wellbeing solutions.

An expert in fostering healthy habit formation and long–term behavior change, Virgin Pulse is widely recognized for its best–in–class, mobile–first software solutions and unparalleled ability to engage users in improving their health and wellbeing on a daily basis. The company's value–on–investment (VOI) model shows that positive health outcomes at the individual level are driving broader improvements in business performance across its client base, including reduced healthcare costs, decreased absenteeism and higher employee productivity.

“We are thrilled that Preventure is now part of Virgin Pulse,” said David Osborne, CEO of Virgin Pulse. “Not only are we neighbors in Rhode Island, our companies share a similar passion for helping clients recognize how investments in employee health and wellbeing are driving broader workplace benefits. As early pioneers in corporate health promotion and fitness, Preventure brings a wealth of knowledge and experience that we are eager to tap as Virgin Pulse continues to lead the market in innovating digital solutions that help organizations simplify, scale and extend their employee wellbeing programs.”

“Virgin Pulse has been a strong and worthy competitor of Preventure's for several years,” said Mark Correia, CEO of Preventure. “During that time, and especially over the last couple of months, I have gained tremendous respect for their organization and its leadership. Their mission, vision and culture align so closely with ours and they've demonstrated a consistent ability to drive product innovation and sustainable engagement of participants while growing and scaling their company. They have truly become the industry leader and the wellbeing company everyone is chasing. Joining forces ensures that we will have the size, scale and the necessary resources to deliver the very best technology, solutions, user experiences and results to our clients.”

Over the past several years, Virgin Pulse has been aggressively expanding its solution portfolio and growing its footprint in the employee wellbeing software market, having acquired Providence–based ShapeUp and Global Corporate Challenge in Melbourne, Australia, in early 2016. Propelled by positive market momentum, high member usage and engagement, substantial R&D investments, and robust global capabilities, Virgin Pulse recently closed its most successful year in the company's history, posting record bookings growth and nearly perfect client retention in 2017. Today, Virgin Pulse has more than 3,000 clients, including 20 percent of the Global Fortune 500, and serves more than 2 million members across 190 countries in 18 languages.

“We couldn't be happier to join the Virgin Pulse team. This is positive news for Preventure customers who now have access to software solutions that will allow them to further enhance and extend their employee wellbeing initiatives,” said Laura Walmsley, previously the chief client officer of Preventure and recently appointed senior vice president of business development at Virgin Pulse. “Preventure and Virgin Pulse are completely aligned in our focus on making customers and members successful, and share a strong commitment to delivering solutions that help employees and organizations achieve their health and wellbeing goals. We are eager and excited to help our clients expand, accelerate and scale their corporate wellness programs with Virgin Pulse.”

Preventure and IFCN
Since its founding in 1991, Preventure has delivered customized corporate programs and services promoting health, wellness and fitness to more 200 clients and 10 million members across all 50 United States. Its popular IFCN program helps organizations deliver anytime, anywhere fitness to employees by offering reduced fees and trial memberships at more than 13,500 fitness clubs around the world and discounts on home fitness equipment and devices. Through the IFCN program, employees can participate and earn rewards in their corporate wellbeing programs from virtually anywhere. Virgin Pulse plans to modernize and enhance the program and will ultimately integrate it into the Virgin Pulse platform.

Terms of the transaction were not disclosed.

About Virgin Pulse
Virgin Pulse, a leading provider of technology solutions that promote employee and wellbeing and engagement, helps employers create workforces that are happier, healthier and more productive. The company's modern, mobile–first platform delivers personalized user experiences that utilize gamification to engage users in building habits that inspire measurable and sustainable change across individuals and organizations. By helping employees thrive at work and in all aspects of life, Virgin Pulse is helping change lives and businesses around the world for good. More than 3,000 global organizations representing many of the Fortune 500 and Best Places to Work, have selected Virgin Pulse's solutions to engage their workforces and drive their businesses forward. To learn more, visit

Studies Reveal Correlation between Physical Activity and Academic Performance in Children

SCOTTSDALE, AZ—(Marketwired – January 16, 2018) – A recent review of 26 previously published studies involving more than 10,000 children between four and 13 years old demonstrates that incorporating physical activity into a child's daily routine can help improve the child's performance in math and reading. Researchers believe that this benefit has a neurobiological explanation, since exercise increases blood flow to the brain, as well as a social component that benefits children's overall mental health.

“This research highlights the fact that regular physical activity benefits not only the body, but the brain,” said Alex Bingham, president and CEO of The Little Gym. “Children have a natural inclination to be active. Providing opportunities for active, physical play helps improve children's behavior and performance in school and at home.”

The study revealed the strongest correlation between physical activities that are integrated into the school day and improved academic performance. For many school systems, however, an emphasis on increasing the number of academic hours makes finding time in the school day for physical activity difficult. “In those situations,” said Bingham, “after–school sports or kid–focused indoor programs like those offered by The Little Gym can provide a necessary outlet for children's energy, providing physical and social benefits that help bolster academic performance.”

With winter's shorter days, it can be a challenge to schedule regular outdoor activities for school–aged children. For many working parents, it is tempting to allow children to fall into sedentary pursuits like watching TV or playing video games. But Bingham cautions that the need for regular physical activity isn't seasonal; it's important to make it a priority all year long. “Instilling healthy exercise habits at an early age can help reduce the risk of serious illnesses and contribute to the development of a healthy body image,” said Bingham. “Regular exercise also helps children perform better in class and can be critical to their future emotional well–being in their personal and professional lives.”

From 4 months through 12 years, programs at The Little Gym provide parents with a year–round outlet for their child to get and stay physically active. Through unique programs that revolve around active play, classes at The Little Gym complement and enhance the traditional school experience — even before children are school age. The Little Gym provides children with a safe and inspiring space to direct their energy, build confidence, and develop skills for life. For more information, please visit

About The Little Gym

The Little Gym is an internationally recognized program that helps children build the developmental skills and confidence needed at each stage of childhood. The very first location was established in 1976 by Robin Wes, an innovative educator with a genuine love for children. The Little Gym International, Inc., headquartered in Scottsdale, Ariz., was formed in 1992 to franchise The Little Gym concept. Today, The Little Gym International has over 350 locations in 32 countries. For more information, visit The Little Gym at

Trex Company Celebrates Its Elite Deck Builders With TrexPro Summit Awards

WINCHESTER, VA—(Marketwired – January 16, 2018) – Trex Company, the world's number one decking and railing brand, and leader in high–performance, low–maintenance outdoor living products, celebrated its elite deck builder partners for their creativity and workmanship at its recent TrexPro® Summit Awards. Hosted on December 14 in New Orleans, the awards program honored five elite Trex contractors from across the country for their innovative use of Trex decking in a variety of outdoor living spaces.

“The TrexPro Summit Awards recognize the best of the best in our field and provide us the opportunity to showcase some truly distinctive desk designs,” said Butch Palaza, director of global contractor development for Trex Company. “When it comes to creating the ultimate outdoor space, TrexPro Platinum builders bring invaluable insight and skill to both the design and the installation.”

Five TrexPro Platinum contractors earned TrexPro Summit Awards in the following categories:

Best Dock/Marina

  • Legendary Builders, Slatingon, Pa.

Most Creative Project

  • Amazing Decks, Ambler, Pa. and Flemington, N.J.

Best Overall Project

  • DeckSouth, Marietta, Ga.

Stellar Service

  • Rock Solid Builders, McHenry, Ill.
  • Pro–Built Construction, Inc., Highland, Md.

With its nationwide network of independent contractors, the TrexPro platform serves as a resource for both homeowners and building professionals. TrexPro contractors are pre–screened and hand–selected professionals throughout the United States and Canada that have completed installation and product training on all Trex products. A TrexPro adheres to the brand's industry–leading installation requirements and program guidelines. In turn, Trex reciprocates with valuable benefits, such as lead generation and brand–building tools, designed to help grow their business.

“TrexPro deck builders are the backbone of our business,” said Jim Cline, president and CEO of Trex. “When you hire a TrexPro, you know you will be working with a deck building expert with extensive knowledge of and experience working with Trex products.”

For more information about the TrexPro program, visit

About Trex Company, Inc.
Trex Company, Inc. (NYSE: TREX) is the world's largest manufacturer of high performance wood–alternative decking and railing, with more than 25 years of product experience. Stocked in more than 6,700 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. For more information, visit You also can follow Trex on Twitter (@Trex_Company), Instagram (@trexcompany), Pinterest (trexcompany) or Houzz (trexcompany–inc), “like” Trex on Facebook or view product and demonstration videos on the brand's YouTube channel (TheTrexCo).

Aer Lingus Launches Spring & Summer Sale on International Fares to Multiple Destinations Across Europe

NEW YORK, NY—(Marketwired – January 15, 2018) – Aer Lingus, Ireland's only 4–Star airline connecting North America to Ireland, offers U.S. travelers extended savings when booking trips to more than 25 destinations across Ireland, the United Kingdom and Continental Europe. To enjoy these special offers, customers must book via by January 30th (7:00 p.m. ET) and travel between April 1, 2018 and August 22, 2018.

Aer Lingus guests may take advantage of roundtrip fares from major U.S. cities to Ireland, Britain and Continental Europe from $579* for springtime travel between April 1st and June 15th. Or plan a summer trip with discounted rates beginning at $749* for travel between July 1st through August 22nd. Visit for full details.

“We're excited to offer our customers an opportunity to explore Europe during the spring and summer seasons,” said Helen Maguire, Director Consumer Sales, Aer Lingus North America. “In addition to visiting Continental Europe, travelers also have the option of doing a quick stopover in Dublin at no additional charge to discover its many wonders when flying Aer Lingus.”

The Aer Lingus Vacation Store
The Aer Lingus Vacation Store is providing additional value with deals on spring and summer inclusive air and land packages. Travelers can select from a number of options suitable for many tastes and budgets, including castle and b&b stays in Ireland; villa vacations in Italy, and city escapes to Paris. All are on sale and available exclusively at

To take advantage of these limited time offers and for more information, please visit the Aer Lingus website at

Yamaha Announces 2018 SxS / ATV Racers and bLU cRU Support Program

KENNESAW, GA—(Marketwired – January 11, 2018) – Yamaha Motor Corp., USA, announces their new and returning factory–supported Side–by–Side (SxS) and ATV racers for the 2018 season, including defending champions returning to race Yamaha's pure sport YXZ1000R SxS and best–selling YFZ450R sport ATV. Yamaha's bLU cRU race support program will continue offering championship bonuses to registered racers competing in a YXZ1000R or on a YFZ450R model.

Kicking off the 2018 SxS season, Yamaha is offering a $10,000 potential bonus for the winning YXZ at the King of the Hammers (KOH) race on February 7, comprised of $5,000 to the top–finishing YXZ1000R in the UTV class, plus an additional $5,000 with an overall first place finish. The ULTRA4 Racing Series' KOH is renowned for its ruthless desert course through some of the roughest and most challenging rock and boulder sections of any timed event.

“Yamaha's 2018 factory–supported Side–by–Side / ATV race team, along with our bLU cRU program, welcomes world–class talent on all fronts, encompassing defending champions, and record–setting veterans in the lineup,” said Donnie Luce, Yamaha's MX / ATV / Off–Road Coordinator. “The YXZ1000R and YFZ450R prove over and over they are the most dominant and durable off–road racing machines in their class, thereby becoming the vehicle–of–choice for championship–winning racers and everyday adventure–seekers everywhere.”

Competing again in The Off–Road Championship (TORC) Pro Stock UTV class is decorated series race veteran and defending champion, CJ Greaves, in his Monster Energy / Maxxis / Yamalube / GYTR / Greaves Motorsports YXZ1000R. At only 22 years old, Greaves' TORC series pedigree includes three Pro 2 truck championships (2014, 2015, 2016), three Pro 4 truck championships (2015, 2016, 2017), and the 2017 Pro Stock UTV Championship with a near–perfect run, winning 12 of 13 races last year. Looking to extend his championship reach and dominance to the west coast, CJ Greaves spent the off–season honing his skills and equipping a YXZ to compete at KOH in the UTV class.The YXZ's manual transmission eliminates the need for a CVT belt, providing maximum durability in aggressive, high–performance off–road situations — ideal for the grueling KOH course.

Making his debut as a Yamaha factory–supported driver is defending Lucas Oil Off–Road Racing Series' (LOORRS) Production 1000 UTV champion, Brock Heger, in his Jeremy McGrath Motorsports / Maxxis / ICON Vehicle Dynamics YXZ1000R. Last year, Heger and his YXZ1000R secured six first place finishes to capture the National LOORRS series' inaugural Production 1000 UTV class, and bLU cRU championship bonus, with a 55–point lead ahead of the next competitor. As the vehicle–to–beat in the Production 1000 UTV class, the YXZ1000R is the world's first pure sport SxS, offering an exciting direct–connection experience to racers seeking the ultimate high–performance in a SxS.

Looking to keep his streak alive and secure Yamaha's $15,000 bLU cRU UXC1 Pro UTV championship bonus, reigning two–time Grand National Cross Country (GNCC) UXC1 Pro UTV champion, Cody Miller, will defend his back–to–back titles piloting his Am–Pro / Yamaha / GYTR / Greaves Motorsports / Yamalube YXZ1000R SS. Miller's 2017 GNCC victory in the Sport Shift YXZ, featuring Yamaha's Real World Tech paddle shifters — eliminating the need for both the clutch pedal and taking your foot off the gas during shifting — marked the model's first year of GNCC racing, and first national cross country championship.

Also returning for another year on the GNCC circuit is longtime Yamaha factory–supported racing veteran, Walker Fowler, defending his third–straight GNCC XC1 Pro ATV championship on his WFR / Fly / Lonestar YFZ450R. Fowler brings more than a decade of two and four–wheel experience to the starting line, going all the way back to his 2006 GNCC debut. Combining Fowler's 12 race wins with Johnny Gallagher's first–ever win last year, Yamaha's Proven Off–Road YFZ450R won every XC1 Pro ATV round, setting a new record for most overall wins in a single season, and earning Yamaha the prestigious GNCC ATV Manufacturer's Cup. Fowler will also compete in the UXC1 Pro UTV class for his second straight year driving his Weller Racing / WFR / Yamaha YXZ1000R SS.

Heading up the ATV MX effort for Yamaha is five–time AMA Pro ATV MX champion, Chad Wienen, on his Wienen Motorsports / Maxxis / SSI / Walsh / GYTR YFZ450R. In 2016, Wienen became the second racer in ATV MX history, and the only racer in 25 years to win five–straight AMA Pro ATV MX Championships. Following another strong performance in 2017, the second–most winningest ATV MX racer of all time aims to recapture his spot at the top, chasing his sixth ATV MX Championship.

Opening opportunities to Yamaha's extensive racing community and fans, Yamaha's bLU cRU support program offers racing bonuses to any registered racers competing in the designated classes with Yamaha's 2017 or newer YXZ1000R, YXZ1000R SS or YFZ450R models. To sign up and apply for bLU cRU benefits, register online at Once approved, racers will receive a reloadable Yamaha bLU cRU debit card and $45 credit on their account for bLU cRU apparel. These racers will also be eligible for championship bonuses paid directly to their bLU cRU debit card.

Yamaha's bLU cRU race support program will reward 2018 championship bonuses to qualifying first place finishers as follows:

SxS Racing Series / YXZ1000R
The Off–Road Championship (TORC), Pro Stock UTV class: $15,000
Lucas Oil Off–Road Racing (LOORRS), Pro Production 1000 class: $15,000
Grand National Cross Country (GNCC), UXC1 Pro UTV class: $15,000
Best in the Desert (BITD), Production 1000 class: $5,000
Lucas Oil Regional Off–Road Racing (LORORS) – SoCal, Production 1000 UTV class: $5,000
LORORS – Arizona, Production 1000 UTV class: $5,000
World Off–Road Championship Series (WORCS), SxS Pro Stock class: $5,000
King of the Hammers, UTV class (Top Finishing YXZ1000R): $5,000
King of the Hammers, UTV Class (First–Overall Finish in an YXZ1000R): $5,000

ATV Racing Series / YFZ450R
GNCC, XC1 Pro ATV class: $10,000
American Motorcycle Association (AMA) ATV MX, Pro class: $10,000

In addition to the championship bonuses, Yamaha will offer trackside support at all TORC events via a dealer, Powersports 1 Yamaha (Appleton, WI), which includes emergency parts support with discounted pricing and free technical assistance to all YXZ drivers. To register or view more information on Yamaha's bLU cRU program, including all guidelines and requirements for SxS and ATV racing, visit

All of Yamaha's SxS and full–size ATVs are proudly Assembled in the USA at Yamaha's state–of–the–art manufacturing facility in Newnan, Georgia, for worldwide distribution. Be sure to follow Yamaha and their racing success online at, #Yamaha #Yamaha Racing #YXZ1000R #YFZ450R #bLUcRU #AssembledinUSA #ProvenOffRoad #REALizeYourAdventure

About Yamaha Motor Corp., USA
Yamaha Motor Corporation, USA, (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side–by–Side vehicles. The company's ever–expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit

ATVs over 90cc are recommended for use only by riders 16 years and older.
SxS Vehicles are recommended for use only by licensed drivers 16 years and older.

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