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Meltwater Expands Access to Meltwater MCP Bringing Actionable Intelligence Into the AI Tools Teams Already Use

SAN FRANCISCO, July 08, 2026 (GLOBE NEWSWIRE) — Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, today announced a major expansion of Meltwater MCP (Model Context Protocol). The release adds a new set of MCP tools that allow AI assistants to take action inside the Meltwater platform, helping teams access insights, create reports, and track alerts in real time.

Ask Meltwater, Inside Existing AI Tools

Meltwater has hosted MCP natively since June 2025, bringing unmatched real-time, cited media, social, and influencer intelligence directly into the AI tools teams already use. This allowed users to ask questions in plain language and receive trusted answers grounded in Meltwater’s licensed data which analyzes 1.3 billion-plus documents a day.

But teams no longer want AI assistants that simply summarize information. They want agents that can understand intent, work with trusted context, take action and learn from the intelligence assets a team has already built.

Meltwater MCP meets this need, moving beyond simply answering questions to allow AI tools to build on existing projects within the Meltwater platform. Teams can simply ask their preferred AI tool for an overview of breaking news coverage, a brand health report, or a brief on trending social media topics, without having to log in to Meltwater and start a search from scratch. The results can be saved, re-used and referenced again by an AI agent that knows the purpose behind them.

Access to Trusted Intelligence Across Your Organization

Not everyone who needs a Meltwater answer has platform access, so they often turn to generic AI tools that respond from open-web data rather than trusted, sourced intelligence. This means that generic results often sound confident while being outdated, incomplete, or simply wrong. Meltwater MCP closes this gap with a single, governed connector that brings Meltwater's licensed data into any compatible AI assistant, letting teams ask questions in plain language and get cited, verifiable answers without a custom integration or specialist help.

“Intelligence shouldn't require a specialist to unlock it,” said Chris Hackney, Chief Product Officer at Meltwater. “Meltwater MCP means the analyst, the executive, and the intern can all ask the same question and get the same quality of answer, grounded in real Meltwater data, right inside the AI tools they already use every day.”

“Teams shouldn't have to pick between the AI tool they already love using and the data they actually trust, but that's the tradeoff most integrations force on them,” said Aditya Jami, Chief Technology Officer at Meltwater. “Meltwater MCP means they don't have to. It's one connector, fully governed, bringing real Meltwater intelligence into whichever assistant a team is already using. And now, they can act on it too, not just ask about it.”

Now Generally Available to Meltwater Customers

Meltwater MCP is now generally available to Meltwater customers. It builds on more than a year of customer pilots and provides MCP-based access to its data and content in production. The release reflects Meltwater’s commitment to empowering leaders with the intelligence they need to set a new standard in PR, Communications, and Marketing.

To learn more about Meltwater’s MCP offering, visit meltwater.com.

For more information, please contact:
Kelly Costello
Corporate Communications Director
[email protected]

About Meltwater
Meltwater is the global leader in actionable intelligence for PR, Communications, and Marketing teams. By analyzing 1.3 billion pieces of content daily, Meltwater transforms media, social, and AI signals into intelligence that leaders rely on to make faster, more confident decisions. With 27,000 customers worldwide, Meltwater is the intelligence platform global brands trust to stay ahead.

Meltwater: Intelligence you can act on. 
Learn more at meltwater.com.


GLOBENEWSWIRE (Distribution ID 9758635)

Meltwater Wins 2026 PRWeek Global Award for “Best PR Software or AI Platform”

SAN FRANCISCO, May 20, 2026 (GLOBE NEWSWIRE) — Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, has been awarded the PRWeek Global Award for Best PR Software or AI Platform, recognizing the company’s leadership in building solutions that turn global media, social and AI signals into actionable intelligence organizations can rely on to make faster, more confident decisions.

The award reflects Meltwater’s continued investment in AI-powered innovations designed to help teams move beyond passive monitoring and toward proactive, intelligence-driven marketing and communications strategies.

Meltwater Helps Teams Move From Monitoring to Strategic Decision-Making

As narratives move increasingly fast across news, social and AI systems, teams are under growing pressure to understand and act on these shifts in real time. The award from PRWeek recognized several of Meltwater’s innovations built to help teams uncover insights faster, reduce manual work, and respond with confidence, including:

  • Mira, Meltwater’s AI-powered teammate, enables users to surface instant insights through a conversational interface simplifying complex workflows such as news briefings, media list building, brand monitoring, competitor analysis, consumer intelligence and more.
  • Explore+, Meltwater’s enterprise-grade intelligence platform, unifies media, social and AI signals together into one clear, trusted view of the brand, helping global organizations identify trends, collaborate across regions, and share trusted insights at scale.
  • GenAI Lens, the industry’s first large language model (LLM) monitoring solution, gives brands visibility into how they are represented across major AI assistants including ChatGPT, Gemini, Claude, and more, helping organizations understand and shape brand perception in AI-generated responses.

As a result, teams using the Meltwater platform – which analyzes 1.3 billion pieces of content every day across news, social and AI signals – reported up to 60% reductions in reporting time, 30–40% faster insight-to-action, and six-figure savings in operational costs, enabling faster decision-making.

“To succeed today, teams need to stay on top of narratives across more channels and formats than ever before,” said John Box, CEO at Meltwater. “At Meltwater, we’re focused on building solutions that turn billions of signals into actionable intelligence that tells you what's happening across every channel, what it means, and what to do next. We’re proud to see that vision recognized by PRWeek.”

PRWeek Recognition Underscores Meltwater’s Leadership in Actionable Intelligence

The PRWeek Global Awards recognize excellence and innovation across the communications industry worldwide. Meltwater was selected in the Best PR Software or AI Platform category for demonstrating ease of use, creativity, measurable impact, and innovation for communications professionals.

To learn more about Meltwater’s unified intelligence platform, visit meltwater.com.

For more information, please contact:
Kelly Costello
Corporate Communications Director
[email protected]

About Meltwater
Meltwater is the global leader in actionable intelligence for PR, Communications, and Marketing teams. By analyzing 1.3 billion pieces of content daily, Meltwater transforms media, social, and AI signals into intelligence that leaders rely on to make faster, more confident decisions. With 27,000 customers worldwide, Meltwater is the intelligence platform global brands trust to stay ahead.
Meltwater: Intelligence you can act on.
Learn more at meltwater.com.


GLOBENEWSWIRE (Distribution ID 9723620)

LinkedIn is the #2 most-cited source in AI answers, new Meltwater report finds

SAN FRANCISCO, May 12, 2026 (GLOBE NEWSWIRE) — Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, today released new research showing LinkedIn is the #2 most cited source by AI models, second only to YouTube. An analysis of 9.5 million AI citations across 16 B2B categories using Meltwater’s GenAI Lens reveals the content that AI platforms prioritize, and why authentic, expert-driven content is emerging as a critical driver of B2B brand visibility.

How AI is changing the way information is found

AI tools like ChatGPT, Claude and Microsoft Copilot are fundamentally changing how people search for and consume information. When people turn to AI assistants for recommendations, research, or decision-making, the brands and products highlighted – or omitted – directly influence awareness, reputation, and buying behavior. In fact, research from 6sense shows that 94% of B2B buyers use LLMs during their buying process.

As AI becomes a primary source of information, optimizing for visibility inside AI-generated answers is no longer optional. For B2B brands who want to stay top of mind for buyers, Meltwater’s research underscores why LinkedIn is critical to a brand being discoverable in AI search.

What content AI models prioritize and cite

This research breaks down the specific signals and content types on LinkedIn that influence what AI models choose to cite. Several key patterns emerged, including:

  • Individual voices drive the majority of visibility. Approximately 75% of LinkedIn citations came from individual member profiles and 25% come from Company Pages. While individual member content tends to get cited more often, balancing individual and corporate content remains important.
  • Structured content performs best. The most frequently cited LinkedIn content, including articles and posts, consistently feature clear formatting (bullet points, numbered lists), strong headings, named entities, and quantitative data.
  • AI rewards relevance over reach. More than half of citations (51%) came from members with less than 10k followers, showing that AI models prioritize clarity, expertise, and usefulness over popularity alone.
  • LinkedIn dominates Tech, Professional Services, FinTech and Marketing. The platform performs especially well where questions are professional, technical, or decision-driven, ranking LinkedIn in the top 5 in citations for B2B searches across key industries, including Technology & SaaS, Consulting & Professional Services, Financial Services & FinTech, Marketing & Advertising, and HR & Talent.
  • Third-party and user-generated content have an edge. Platforms like LinkedIn, Reddit, and YouTube account for 47.5% of AI citations, compared to 15% from peer review sites and 18.7% from company websites.

“For the last twenty years, the job of a brand was to be discoverable. In an AI-first world, the job is to be the answer. LLMs are now the first stop for decisions that used to take hours of research – and if your brand isn’t being cited, you’re not in the consideration set,” said Chris Hackney, Chief Product Officer at Meltwater. “What this data makes clear is that AI models aren’t looking for the loudest voice in the room – they’re looking for the most credible voice. Organizations that are discoverable in reputable earned media, credible with structured, factual content, and consistent with the channels they engage on, are the ones that will show up when decisions are being made.”

“Product and brand discovery doesn’t happen in stages anymore – it starts with a question and ends with an AI assistant’s answer,” said Davang Shah, Vice President of Marketing at LinkedIn. “If your brand isn’t showing up in LLMs, you’re not just missing awareness, you’re missing the moment of decision. That’s why being discoverable, credible and consistently cited isn’t a nice-to-have, it’s what defines your buyability and determines whether your products or solutions get considered and ultimately get bought.”

To read the full report, visit: https://www.meltwater.com/en/resources/linkedin-gen-ai-visibility-report

For more information, please contact:
Kelly Costello
Corporate Communications Director
[email protected]

About Meltwater
Meltwater is the global leader in actionable intelligence for PR, Communications, and Marketing teams. By analyzing 1.3 billion pieces of content daily, Meltwater transforms media, social, and AI signals into intelligence that leaders rely on to make faster, more confident decisions. With 27,000 customers worldwide, Meltwater is the intelligence platform global brands trust to stay ahead. Meltwater: Intelligence you can act on.
Learn more at meltwater.com.


GLOBENEWSWIRE (Distribution ID 9718190)

Meltwater Unveils Mid-Year Release, Delivering Actionable Intelligence Across Media, Social and AI Signals

SAN FRANCISCO, May 05, 2026 (GLOBE NEWSWIRE) — Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, today announced its 2026 Mid-Year Product Release, designed to empower organizations to move beyond monitoring to uncover critical signals, identify emerging risks and opportunities, and act with speed and confidence.

For years, teams focused on monitoring coverage, tracking social, and measuring activity. But that’s no longer enough.

Conversations now extend far beyond traditional channels, move quicker than ever, and are shaped by journalists, creators, consumers, and increasingly, AI assistants that shape public perception at scale. The result is a more complex and distributed information environment, where teams need one view of signals across channels to spot opportunities and act quickly.

Meltwater’s 2026 Mid-Year Release addresses this shift, transforming fragmented media, social, and AI signals into clear, actionable intelligence that teams can use to make faster, more confident decisions.

“We’re entering a new era of narrative intelligence that requires all of us to understand and act at the speed with which online narratives develop,” said Chris Hackney, Chief Product Officer at Meltwater. “This release is designed to help teams move from monitoring to discovery to action, faster than ever before.”

What’s new in the 2026 Mid-Year Release?

Take control of your AI presence with GenAI Lens

Meltwater’s GenAI Lens was launched in 2025 as an industry-first solution for organizations to understand how their company and products are mentioned across major LLMs. Now, new AI-powered reporting and recommendations in GenAI Lens give teams even more power in actively shaping how their brand appears in AI answers.

Enhancements to GenAI Lens include:

  • AI-Powered Recommendations with clear suggestions on how to improve visibility and positioning in LLM responses.
  • LLM-Generated Reporting for branded, executive-ready summaries that are ready in minutes.

Mira: Your AI Teammate, working everywhere you are

Meltwater’s AI assistant, Mira, has handled more than 1.3 million prompts for Meltwater customers to date, seamlessly completing media briefs, analyzing coverage, building reports, and more. With this release, Mira is now embedded across every step of media, social, and consumer intelligence workflows and directly integrated into the tools you already work in.

Key updates include:

  • Mira Agent for Slack, bringing the full power of Mira directly into Slack.
  • Mira Mobile, bringing real-time insights and summaries to mobile, for on-the-go intelligence and faster decision-making.
  • Automated Dashboard Creation & Insight Explanation enhancements bring full dashboards into Mira, eliminating the need to navigate to another tab or assemble anything manually, with clear explanations of dashboard data that mean you can understand changes quickly without manual analysis.

These updates transform AI from a tool into a true teammate, accelerating speed to insight and enabling teams to do more every day.

Deeper Intelligence with Trends Center, Expanded Data Coverage and Speech-to-Text Analysis

Understanding today’s narrative requires more data coverage, especially as conversations expand across formats like video and audio. Building on the most comprehensive data set in the market, Meltwater is investing in further expanded data and richer insights, so that teams can uncover more signals and turn complex conversations into actionable intelligence.

Enhancements include:

  • Expanded Trends Center Coverage across X, Instagram, News, and Facebook to spot emerging trends sooner and take action.
  • New Data Sources, including YouTube channel-level insights and Substack content, to capture more of the conversation than ever before.
  • Speech-to-Text Analysis, unlocking hidden insights from video and turning spoken content from platforms like Instagram and TikTok into searchable, measurable data.

AI-Enhanced Media Relations

In today’s landscape, reaching the right voices is more critical than reaching the most voices. New AI-powered updates help teams build stronger, more effective relationships with the voices shaping public perception.

New capabilities across media relations include:

  • Journalist Relevance Matching to identify the best-fit contacts faster. Journalist profiles now include a relevance label based on recent coverage and your story themes and outreach goals.
  • AI-Powered Pitch Personalization, generating tailored journalist outreach based on what they are actively covering and recent engagement.

“The challenge isn’t access to data, it’s making sense of it fast enough to act,” said Aditya Jami, Chief Technology Officer at Meltwater. “AI only delivers value when it’s embedded into day-to-day workflows and decision-making. This release brings intelligence directly into our customers’ workflows so teams can move from fragmented analysis to clear understanding and action.”

To learn more about Meltwater’s Mid-Year Release, visit meltwater.com.

For more information, please contact:
Kelly Costello
Corporate Communications Director
[email protected]

About Meltwater
Meltwater is the global leader in actionable intelligence for PR, Communications, and Marketing teams. By analyzing 1.3 billion pieces of content daily, Meltwater transforms media, social, and AI signals into intelligence that leaders rely on to make faster, more confident decisions. With 27,000 customers worldwide, Meltwater is the intelligence platform global brands trust to stay ahead. Learn more at meltwater.com.

Meltwater: Intelligence you can act on.


GLOBENEWSWIRE (Distribution ID 9713241)

Meltwater Expands YouTube Integration to Improve Creator Decisions and Campaign Performance

SAN FRANCISCO, April 23, 2026 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, today announced an expanded partnership with YouTube, bringing verified YouTube data into the Meltwater platform, powered by YouTube’s Creator Partnerships API. This integration builds upon Meltwater’s existing capabilities to give customers access to new, verified YouTube insights, enabling confident creator decisions and clear performance measurement for more effective, data-driven creator campaigns on YouTube.

From Discovery to Activation, All in One Place

As brands increase investment in YouTube, managing creator campaigns across disconnected tools can be time-consuming and make it harder to execute efficiently and track results. Meltwater’s integration brings the entire workflow into one place, from creator discovery and evaluation to activation and measurement.

With access to verified YouTube performance and audience data through the Creator Partnerships API, teams can more easily identify the right creators and launch campaigns faster without switching between tools. This gives teams a clearer understanding of who they’re reaching and how content performs.

Bringing Clarity to Campaign Performance

Meltwater also helps brands better understand what’s driving results on YouTube. Teams can track performance across creators and content, understand what’s resonating with audiences, and make more informed decisions for future campaigns. With consistent, trusted data in one place, brands can clearly measure impact and continuously optimize their YouTube strategy.

Reinforcing Meltwater’s Commitment to Comprehensive Insights

“Creator marketing on YouTube is growing quickly, but many teams are still piecing together tools to make it work,” said Chris Hackney, Chief Product Officer at Meltwater. “We’re focused on simplifying that experience, so our customers can spend less time managing workflows and more time understanding what actually drives results.”

This partnership further strengthens Meltwater’s ability to deliver a unified view of brand and market intelligence across news, social, and other key channels, helping customers connect insights and make more informed, strategic decisions.

For more information, please contact:
Stacy Slayden
Communications Manager
[email protected]

About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social and consumer intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com.


GLOBENEWSWIRE (Distribution ID 9695266)

Meltwater and YouGov Release Global Report on Consumer Perception of Generative AI

SAN FRANCISCO, April 21, 2026 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, and YouGov, the international research and data analytics group, today released Trust in the Age of Generative AI, a new report exploring how the rapid rise of AI-generated video, audio, images and text is shaping consumer trust in brands and content. The study analyzed consumer attitudes toward generative AI (GenAI) and the media environments influencing those perceptions, offering insights for brands navigating this emerging landscape.

As GenAI becomes more integrated into marketing and communications, the report’s findings reveal a pivotal moment for brands, not only in how they adopt AI, but in how it redefines their approach to building trust with audiences. Drawing on insights from nearly 10,000 consumers across seven global markets, the research explores what the expectations are around transparency, authenticity, and credibility as AI adoption increases.

Rather than signaling risk alone, the findings also point to a meaningful opportunity: consumers want brands to be transparent, intentional, and audience-first in their use of AI – and those that are could differentiate themselves and build stronger, more trusted relationships with their audiences.

Key findings from the report include:

  • A clear path to trust: 86% of consumers say AI-generated content should be disclosed, signaling a strong opportunity for brands to lead with transparency.
  • Closing the trust gap through intention: While 32% say they would trust brands less if content is AI-generated, 15% would trust them more, highlighting the importance of how AI is used and communicated.
  • Skepticism outweighs excitement: While 39% of consumers are excited about AI, 51% disagree.
  • AI awareness is rising: 58% believe they can identify AI-generated content, while online mentions have risen 53%, with media driving 34% of coverage.
  • Misinformation is a key concern: While 73% are concerned about misinformation, this creates space for brands to stand out as trusted, reliable sources.
  • Context matters: Acceptance of AI is higher in entertainment (53%) and advertising (47%), but very low in news (21%) and influencer content (28%).
  • Driving the conversation: Most high-impact conversations around AI are driven by individual creators on social media (92% of top posts), rather than traditional news media (8%).
  • AI video leads engagement and growth: Posts referencing AI video tripled and engagement surged (557%) from March ’25 to Feb ’26, outperforming other formats in positive sentiment and engagement.

“These insights show that trust is not being lost, it’s being redefined,” said Chris Hackney, Chief Product Officer at Meltwater. “Generative AI gives brands a powerful new way to connect with audiences, but success will depend on how transparently and thoughtfully it’s used. The brands that lead with clarity and accountability have a real opportunity to build deeper trust than ever before.”

“Generative AI has moved from novelty to normality at remarkable speed,” said Andrew Farmer, Global Head of PR and Editorial at YouGov. “PR and brand professionals now operate in a landscape where the line between human and machine-generated content is increasingly blurred. It is important for comms teams and brand insight analysts to understand how Generative AI is shaping how audiences interpret authenticity, credibility and trust. YouGov’s data suggests that ultimately, the brands that succeed in the generative era may not simply be those that adopt AI fastest, but those that earn and maintain the trust of the audiences they serve.”

To download the full report, visit: https://www.meltwater.com/en/resources/you-gov-public-perception-ai-generated-content

For more information, please contact:
Stacy Slayden
Communications Manager
[email protected]

About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social and consumer intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com.

About YouGov

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the US, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world’s largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are consistently one of the most quoted market research sources in the world.

For further information, visit yougov.com 


GLOBENEWSWIRE (Distribution ID 9693734)

11th Annual USC Survey Finds “Quiet Shift” in Public Relations as Polarization Reshapes Corporate Speech

LOS ANGELES, March 26, 2026 (GLOBE NEWSWIRE) — Political and social polarization is changing when, where and how companies speak out on societal issues, according to the 2026 Global Communication Report from the USC Annenberg Center for Public Relations.

This year’s survey of public relations professionals reveals increased defensiveness in corporate communications. Support for companies taking positions on social issues unrelated to their main business has dropped by 38 percent since the killing of George Floyd, with only 55% of respondents agreeing that companies have a responsibility to advocate for or support social issues.

The USC Center for Public Relations study also finds that polarization is damaging mental health and employee morale, while raising the strategic importance of communication within organizations. Ninety-one percent of PR professionals say polarization has increased the importance of public relations within their companies.

Overall, the report identifies a “quiet shift” in corporate communication, as companies move away from broad, purpose-driven messaging toward a more situational approach to public engagement. This increased caution does not signal a retreat from communication. As companies reassess where and when to engage, some conversations have receded while others have accelerated.

Some key insights from this year’s report include:

  • 81% of PR professionals say the level of polarization in the United States is high or extremely high, compared with 69% of the general public. By age group, Gen X and Baby Boomer PR professionals are more likely to view current levels as severe, while Gen Z and Millennial communicators more closely mirror the views of the general public.
  • PR professionals are divided on strategy in a polarized environment: Agency communicators tend to favor a proactive approach (53% support “playing offense”), while in-house professionals are more likely to favor a defensive posture (44%).
  • 41% of PR professionals say silence can sometimes be the most effective communication strategy in a polarized environment. Among in-house communicators, that number rises to 52%.
  • More than 60% of PR professionals say elected officials and government agency stakeholders have increased in priority over the past year.
  • PR professionals expect increased investment in artificial intelligence, crisis communication and government relations over the next five years, while investments in DEI, sustainability and purpose-driven initiatives are expected to decline.
  • More than two-thirds of in-house communicators believe their organizations are likely to restructure the PR function in the near future.

Despite growing challenges, 72% of PR professionals remain optimistic about the profession's future growth.

“Polarization has magnified the value of PR, even though many companies are communicating less,” said Fred Cook, director of the USC Annenberg Center for Public Relations. “But the shift from playing offense to defense requires a different skill set and mindset. The decisions we make today will have an outsized impact on the future of the profession.”

“Today’s environment demands more from communicators than ever before. As brands navigate complex, polarized issues, communications must deliver clarity, context, and confidence in how organizations show up,” said John Box, CEO at Meltwater. “Data has become central to that role, providing real-time insight into public sentiment, risk, and where brands should engage. The most effective communicators use those insights to help their companies listen closely, engage thoughtfully, and make decisions grounded in evidence and purpose – protecting reputation and building long-term trust.”

The 2026 Global Communication Report was produced by the USC Annenberg Center for Public Relations with support from Meltwater and the International Association of Business Communicators (IABC). The full report is available at annenberg.usc.edu/gcr.

About the USC Center for Public Relations

Based at the USC Annenberg School for Communication and Journalism, the USC Center for Public Relations (CPR) connects corporations, agencies, academics and students to define the future of our industry and to develop those who will shape it. Under the direction of longtime Golin agency leader and current USC Annenberg professor Fred Cook, CPR conducts and publishes research reports that forecast the future of communication, as well as forward-looking, thought-provoking content authored by our board of advisers, staff, and USC colleagues. Signature initiatives include the Global Communication Report, USC Annenberg’s Kenneth Owler Smith Symposium, the USC Relevance Report, and the Lead On! leadership forum for women in communication. Follow the Center for PR on social media (@USCCenterforPR, #PRFUTURE).

About Meltwater

Meltwater empowers companies with a suite of solutions that spans media, social and consumer intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com

About IABC

IABC is the leading global association connecting communication professionals with the people and insights necessary to drive results. Bringing together the profession’s collective disciplines, IABC delivers on the Global Standard in communication through local chapters and regions; educational offerings; certification; awards; a proprietary resource library; diverse and global voices; and worldwide conferences, including IABC World Conference, one of the premier annual conferences for the communication profession. Learn more about IABC at https://www.iabc.com.

Contact Information:
Ron Antonette
[email protected]


GLOBENEWSWIRE (Distribution ID 9679230)

Meltwater Named to G2’s 2026 Best Software Awards

SAN FRANCISCO, March 19, 2026 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, today announced it has been named to G2’s 2026 Best Software Awards. Presented annually by G2, the world’s largest and most trusted software marketplace reaching more than 100 million buyers each year, the awards recognize the top 50 software companies and products based on verified, authentic user reviews.

In addition to the Best Software Awards, Meltwater has held the #1 ranking in G2’s seasonal review reports for the past several years in media monitoring, PR analytics, and media & influencer targeting.

G2 Acknowledgement Signals Market Leadership in Media Intelligence

G2’s Best Software Awards rank software vendors using a proprietary algorithm based on verified user reviews and publicly available market presence data. Meltwater’s recognition reflects consistent customer satisfaction and measurable performance across core product categories. As software discovery increasingly relies on peer validation and AI-driven search, verified customer feedback plays a critical role in purchasing decisions. With more than 100 million annual buyers, G2 serves as a trusted source for evaluating performance and credibility.

Meltwater’s G2 Recognition Validates Customer Impact

“Recognition from G2 carries particular significance because it comes directly from the voices of our customers,” said John Box, Chief Executive Officer at Meltwater. “Earning a spot on G2’s Best Software Awards, and continuing to lead in the categories that matter most to PR, comms and marketing teams, reinforces that we’re helping our customers cut through complexity, prove ROI, and make smarter decisions every day.”

“As buyers increasingly shift to AI-driven research to discover software solutions, being recommended in the ‘answer moment’ must be earned with credible proof,” said Godard Abel, co-founder and CEO at G2. “Our Best Software Awards are grounded in trusted data from authentic customer reviews. They not only give buyers an objective, reliable guide to the products that help teams do their best work, but they’re also the proof AI search platforms rely on when sourcing answers. Congratulations to this year’s winners, including Meltwater. Earning a spot on these lists signals real customer impact.”

For more information, please contact:
Stacy Slayden
Communications Manager
[email protected]

About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social and consumer intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com.

About G2’s Best Software Awards
G2’s 2026 Best Software Awards feature dozens of award lists, ranking software vendors and products using G2’s proprietary algorithm. The results are based on G2’s verified user reviews and publicly available market presence data. To be eligible for the Best Software Awards, a software company or product must have received at least 10 approved reviews during the 2025 calendar year. Scores reflect only data from reviews submitted during this evaluation period.

About G2
G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow G2 on LinkedIn.


GLOBENEWSWIRE (Distribution ID 9674863)

Meltwater’s Antony Cousins Named to PRWeek’s AI 25: Class of 2026

SAN FRANCISCO, March 17, 2026 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, announced Antony Cousins, VP of Product, has been named to PRWeek’s AI Top 25 list for 2026. The annual list spotlights the biggest communications technology players advancing artificial intelligence across the PR industry. This recognition is Cousins’ third inclusion on the list, having also been recognized in 2023 and 2024.

Previously known as the Dashboard 25, PRWeek’s ‘AI 25’ recognizes the top 25 professionals from AI companies, agencies and client organizations who are leading the charge in pushing the boundaries of what AI is capable of. Previously, John Box, CEO of Meltwater, was named to the list in 2021 and 2022, underscoring the company’s ongoing leadership at the intersection of AI and communications.

Advancing AI for the Future of Communications

“I’m genuinely thankful for the recognition which reflects the incredible team I work with at Meltwater,” said Cousins. “As a communicator myself, I care deeply about this profession. Our engineers, product leaders, and researchers challenge and inspire each other to build AI that’s thoughtful, impactful and specifically designed to meet communicators’ needs. I’m fortunate to work in an environment where leadership is truly engaged, curious, and committed to ensuring we get AI right for our customers in ways that drive real results.”

Turning AI Innovation Into Teammates for Communicators

Since joining Meltwater in 2025, Cousins has helped advance the company’s integration of AI across its suite of solutions to transform media and social intelligence into actionable insights for PR and communications teams. He has played a key role in major innovations including the launch of Mira, the award winning agentic user experience which was a first for the industry and has since been recognised by OpenAI for processing over 10 billion tokens. He also led the first integration with Microsoft Teams, bringing media intelligence to a broader audience, and oversaw the integration of ‘semantic’ search – an initiative tied to Meltwater’s multi-million dollar investment in solving one of the industry’s most fundamental challenges: Boolean search.

“We’re attracting the best AI talent in the industry which is a testament to the level of investment we’re making in advancing AI across our platform,” said Chris Hackney, Chief Product Officer at Meltwater. “By bringing together world-class engineers, data scientists and product leaders, we’re reshaping how communications teams discover insights, measure impact and make decisions.”

Industry Recognition Reflects Meltwater’s AI Momentum

Meltwater has also been shortlisted for the 2026 PRWeek Global Awards in the “Best PR Software or AI Platform” category, further underscoring the company’s momentum in AI innovation. The award recognizes PR software or AI platforms that demonstrate ease of use, creativity and measurable return on investment for agencies and in-house teams. The PRWeek Global Awards celebrate the best agencies, in-house teams, campaigns and communications professionals worldwide across 33 categories.

For more information, please contact:
Stacy Slayden
Communications Manager
[email protected] 

About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social and consumer intelligence. By analyzing over 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com.


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Meltwater’s Doug Balut Named to CRN 2026 Channel Chiefs List as Partner Program Scales Globally

SAN FRANCISCO, March 02, 2026 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, today announced Doug Balut, Senior Vice President of Global Alliances and Partnerships, has been named to CRN’s 2026 Channel Chiefs list, marking his fifth time receiving the recognition.

The CRN Channel Chiefs list honors channel vendor and distributor executives who are redefining what’s possible in the partner channel and driving exceptional outcomes for their organizations.

Balut’s recognition comes amid significant momentum for Meltwater’s Global Partner Program, which he built from the ground up following its launch in 2024. In just two years, the program scaled to more than 70 global partners across agency, cloud, systems integrator, regional, service, and technology categories. In 2025 alone, the program generated 40 multi-partner deals and fueled significant value for Meltwater customers around the world.

The ecosystem includes leading organizations such as Microsoft, AWS, Havas, Dentsu, We. Communications, Blackbird, and Cyabra – strengthening Meltwater’s ability to deliver AI-powered intelligence solutions through integrated partnerships.

Balut and his team have positioned partnerships as a true growth engine for Meltwater – strengthening the company’s AI ecosystem, expanding go-to-market reach, and enabling deeper collaboration with the platforms and agencies customers rely on every day.

“Being recognized by CRN for the fifth time is an incredible honor,” said Balut. “More importantly, it reflects the strength of the Meltwater partner community and the impact our team is delivering. We’ve built an ecosystem designed to drive innovation, accelerate growth, and create measurable outcomes for our customers.”

As demand increases for connected, AI-enabled intelligence solutions, Meltwater’s expanding partner ecosystem reinforces its leadership in collaborative innovation and sustained market growth.

For more information, please contact:
Stacy Slayden
Communications Manager
[email protected]

About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social and consumer intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com.


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