Lantronix Lança LM4, Nova Plataforma Out-of-Band Management Alimentada por IA na Cisco Live

IRVINE, Califórnia, Feb. 05, 2025 (GLOBE NEWSWIRE) — A Lantronix Inc. (NASDAQ: LTRX), líder global de computação e conectividade para soluções de IoT que permitem inteligência de AI Edge, lançará sua nova plataforma LM4 Out–of–Band Management (OOBM) alimentada por IA no Stand A10 durante a Cisco Live, entre 10 e 14 de fevereiro de 2025, na RAI de Amsterdã. O LM4 da Lantronix é o primeiro servidor de console da indústria especificamente projetado, dimensionado e precificado para Quadros de Distribuição Intermediários (Intermediate Distribution Frames – IDFs) e ambientes compactos, como caixas eletrônicos, quiosques e pontos de agregação de rede. Projetado para serviços de saúde, finanças, serviços públicos, telecomunicações, governo, varejo e fabricação, o LM4 oferece recursos de automação, conformidade e segurança cibernética de nível empresarial, aproveitando a tecnologia comprovada em redes militares e financeiras.

“Estamos muito contentes com o lançamento da plataforma LM4 Out–of–Band Management, que permite que nossos clientes utilizem a IA baseada em regras para recuperação e mitigação de infraestrutura de rede segura, confiável e automatizada”, disse Mathi Gurusamy, diretor de estratégia da Lantronix. “A Lantronix está empenhada em viabilizar a automação do gerenciamento de rede com soluções inovadoras que permitem que nossos clientes sejam mais eficientes, seguros e focados nos resultados.”

Os servidores de console serial alcançaram um mercado mundial de US $ 320 milhões em 2024 e estão crescendo a uma taxa constante de 7%, devendo chegar a US $ 391 milhões em 2026, de acordo com o Dell'Oro Group.

Out–of–Band Management em Todos os Lugares

Uma plataforma avançada de gerenciamento out–of–band, o LM4 pequeno, mas poderoso, fornece acesso, monitoramento contínuo e correção automatizada de problemas, bem como controle de dispositivos de infraestrutura de rede. Operacional independentemente de a rede estar ativa ou desativada, o sistema especializado usa IA baseada em regras para recuperar e mitigar automaticamente a infraestrutura de rede, com acesso confiável e seguro a equipamentos remotos durante uma interrupção. Com até quatro portas de conexões de console serial para gerenciamento direto de equipamentos, além de suporte para até 48 portas virtuais, o tamanho compacto e o preço acessível do LM4 permitem que os gerentes de rede utilizem out–of–band em todos os lugares, inclusive muitos locais anteriormente considerados muito pequenos e numerosos para gerenciamento out–of–band avançado.

Executando o poderoso software LMOS, o LM4 traz o poder do software baseado em NOC para a borda da rede para criar um plano de gerenciamento separado no rack com infraestrutura de rede. Com monitoramento contínuo e respostas automatizadas do runbook, o LM4 pode detectar e resolver problemas antes mesmo que as ferramentas tradicionais baseadas em NOC saibam que há um problema. Os LMOS contam com um modelo de autorização granular que se integra aos controles de acesso existentes, bem como às funções automatizadas de gerenciamento de alterações, inclusive a capacidade de armazenar vários arquivos de configuração e SO com backups locais para permitir a reversão automatizada de alterações de configuração com falha.

Padronização das Soluções da Série LM da Lantronix para OOB Management de Categoria Empresarial

O LM4 executa o mesmo software LMOS que os servidores de console LM83X e LM80, expandindo as opções de acesso ao console da Série LM de 2 a 104 portas. A Série LM é gerenciada centralmente pelo Lantronix Control Center, que está disponível para ser executado no local como uma VM ou hospedado na nuvem. Os produtos LM–Series da Lantronix permitem que os clientes padronizem seu gerenciamento out–of–band e implantem funcionalidades de nível empresarial e automação orientada por IA em todos os pontos da rede. O resultado é uma rede mais resiliente, mais fácil de gerenciar e com menos problemas, rolagens de caminhões de suporte reduzidas, e maior segurança e conformidade.

A Lantronix é a principal fonte de soluções out–of–band inovadoras, fornecendo um conjunto de plataformas confiáveis, seguras e fáceis de implantar, todas com suporte da sua excepcional equipe de serviço.

Também presentes na Cisco Live:

Soluções Out–of–Band Management

  • LM83X, que fornece out–of–band management orientado por IA de 8–104 dispositivos em conexões de console serial em um servidor de console escalável e robusto com entradas de energia duplas. 
  • LM80, que fornece uma solução out–of–band management serial de 8 portas que pode automatizar a maioria das tarefas rotineiras de manutenção e recuperação de TI de forma rápida e sem erros.
  • Lantronix Control Center, um único painel de vidro para gerenciar todos os dispositivos Lm–series para acesso remoto seguro, bem como para automatizar o gerenciamento de cada um dos dispositivos de infraestrutura de rede conectados. É uma fonte única para controles de Autorização–Autenticação–Contabilidade (Authorization–Authentication–Accounting – AAA), criando regras de monitoramento e ação sem scripts, com arquivamento central do sistema operacional do dispositivo monitorado e dos arquivos de configuração e relatórios de conformidade.

Gateways e Servidores de Console com Desempenho Confiável

  • EMG 8500, Gateway de Gerenciamento de Borda da Lantronix que fornece acesso remoto seguro para filiais, locais remotos, lojas de varejo ou qualquer lugar onde um gateway de dispositivo de rede externo seja necessário e o espaço seja limitado.
  • SLC 8000: Gerenciador de Console Avançado, fornecendo acesso seguro a equipamentos de TI com 8–48 portas de conexões de console RS–232 e USB.
  • Série G520, o gateway LTE CAT 4G e 5G celular de próxima geração da Lantronix projetado para aplicações industriais, inclusive Plataforma de Solução Percepxion™ Edge pré–ativado para aumentar a eficiência operacional e evitar ataques cibernéticos. 
  • Série X300, uma Solução de Gateway IoT Compacto Celular que inclui o hardware de gateway IoT da Lantronix e gerenciamento centralizado de dispositivos, dados celulares, segurança aprimorada e suporte técnico especializado em um pacote tudo–em–um.

Suporte Técnico Especializado

  • Serviços LEVEL Technical, fornecendo especialistas em suporte técnico dedicados para ajudar na implementação out–of–band e garantias limitadas de equipamentos vitalícios. 

Sobre a Lantronix

A Lantronix Inc. é líder global de soluções de IoT de computação e conectividade que visam mercados de alto crescimento, incluindo Smart Cities, Enterprise e Transportation. Os produtos e serviços da Lantronix capacitam as empresas a alcançar o sucesso nos mercados de IoT em crescimento, fornecendo soluções personalizáveis que capacitam AI Edge Intelligence. As soluções avançadas da Lantronix incluem infraestrutura de Subestações Inteligentes, sistemas de Infotainment e Vigilância por Vídeo, complementados com o avançado Out–of–Band Management (OOB) para Cloud e Edge Computing.

Para mais informação, visite Site da Lantronix.

“Declaração Safe Harbor sob a Lei Private Securities Litigation Reform Act de 1995: Este comunicado contém declarações de previsão de acordo com as leis federais de valores mobiliários, incluindo, sem limitação, declarações relacionadas à liderança da Lantronix. Essas declarações de previsão são baseadas nas nossas expectativas atuais e estão sujeitas a riscos e incertezas substanciais que podem fazer com que nossos resultados reais, negócios futuros, condição financeira ou desempenho, sejam substancialmente diferentes dos nossos resultados históricos, expressos ou implícitos, em qualquer declaração prospectiva contida neste comunicado de imprensa. Os riscos e incertezas potenciais incluem, mas não estão limitados a, fatores tais como os efeitos das condições econômicas regionais e mundiais negativas ou piores, ou instabilidade do mercado nos nossos negócios, incluindo efeitos sobre as decisões de compra por parte dos nossos clientes; nossa capacidade de mitigar qualquer interrupção nas cadeias de fornecimento dos nossos fornecedores devido à pandemia de COVID–19 ou outros surtos, guerras e tensões recentes na Europa, Ásia e Oriente Médio, ou outros fatores; respostas futuras e efeitos de crises de saúde pública; riscos de segurança cibernética; mudanças nas leis, regulamentos e tarifas aplicáveis do governo dos EUA e de outros países; nossa capacidade de implementar com sucesso nossa estratégia de aquisições ou integrar as empresas adquiridas; dificuldades e custos com a proteção de patentes e outros direitos de propriedade; nível da nossa dívida, nossa capacidade de lidar com a nossa dívida e as restrições nos nossos contratos de dívida; e quaisquer fatores adicionais incluídos no nosso Relatório Anual no Formulário 10–K do exercício fiscal encerrado em 30 de junho de 2024, arquivado na Comissão de Valores Mobiliários (a “SEC”) em 9 de setembro de 2024, incluindo na seção intitulada “Fatores de Risco” no Item 1A da Parte I de tal relatório, bem como nos nossos outros registros públicos na SEC. Fatores de risco adicionais podem ser identificados ocasionalmente nos nossos futuros documentos. Além disso, os resultados reais podem ser diferentes devido aos riscos e incertezas adicionais que não sejam do nosso conhecimento no momento ou que não sejam considerados como relevantes para os nossos negócios. Devido a tudo isso, os investidores não devem depositar confiança indevida em qualquer declaração voltada para o futuro. As declarações de previsão que fazemos são válidas somente a partir da data em que são feitas. Rejeitamos expressamente qualquer intenção ou obrigação de atualizar qualquer declaração de previsão a partir da data de hoje para adequar tais declarações a resultados reais ou mudanças na nossa opinião ou expectativas, exceto conforme exigido por lei ou pelas regras da Nasdaq Stock Market, LLC. Caso façamos alguma atualização ou correção de quaisquer declarações de previsão, os investidores não devem inferir que faremos outras atualizações ou correções.

©2025 Lantronix, Inc. Todos os direitos reservados. Lantronix é uma marca comercial registrada. Todas as outras marcas comerciais são de propriedade de seus respectivos proprietários.

Contato de Mídia da Lantronix:
Gail Kathryn Miller
Gerente de Marketing e
Comunicações Corporativas
[email protected]

Contato para Analista e Investidor da Lantronix:
[email protected]

Foto deste comunicado disponível em https://www.globenewswire.com/NewsRoom/AttachmentNg/bce840fa–a24a–413e–96ca–23443e7d1d6b


GLOBENEWSWIRE (Distribution ID 9353311)

Trump’s Confrontational Domestic and Foreign Policy Defy his “America First” Agenda

Credit: WMO/Karolin Eichier. UN News

By Alon Ben-Meir
NEW YORK, Feb 5 2025 – In less than two weeks in office, Trump issued scores of reckless executive orders that ironically will gravely undermine rather than enhance his “America First” agenda and America’s global leadership.

Millions of Americans expected Trump to go rogue once he reassumed the presidency, but much fewer expected him to issue scores of reckless and damaging executive orders so swiftly.

Pulling the US out of several United Nations agencies and threatening to take over the Panama Canal and acquire by force, if necessary, Denmark’s autonomous territory Greenland are some of the most outrageous plans that would severely undermine his “America First” agenda instead of serving its best interests globally and domestically.

It is hard to imagine what will happen to America in a year or two if Congressional Republicans don’t wake up and prevent him from pursuing this perilous agenda. They can put America first only by maintaining global involvement, exerting leadership, and having a say at the table instead of relinquishing its role and responsibility to Russia and China, who would happily jump at every opportunity to undermine America’s national interest.

What Trump fails to grasp is that the UN, despite its inflated bureaucracy and the failure of some of its agencies to adapt to changing global circumstances, still plays a critical role in international affairs, where the US has taken the lead and from which the US directly benefited.

Moreover, Trump and his benighted advisors appear oblivious to the importance of the UN as the only international organization that endeavors, among other things, to maintain international peace and security, protect human rights, promote international cooperation, and provide badly needed humanitarian assistance.

Indeed, despite its inadequacies in various areas, the UN remains indispensable. Trump, ‘the fixer,’ should help fix various agencies’ inadequacies, not by defunding their essential work but by taking the lead and working with other countries to make these agencies proficient and effective. This certainly is in the best interest of the US and only complements his America First agenda.

Several UN agencies are targeted for defunding because Trump broadly accuses them of corruption and resource waste. Again, it is inexplicable how these agencies, regardless of their shortcomings, are targeted for defunding when they provide critical services that the global community needs.

The World Health Organization (WHO), founded in 1948, protects global health. Among many of its critically important functions, WHO anticipates and responds to global health emergencies, including worldwide pandemics like COVID-19.

It also works to eliminate contagious diseases, having eradicated smallpox in 1980. Moreover, the organization establishes international health standards and monitors global health trends through research and data collection to steer evidence-based health policy.

How on earth would defunding it serve the notion of America first if the US will have no say in its operation? Diseases don’t stay neatly contained within borders, and leaving the world’s largest collaborative public health body will leave the US the last to know when deadly contagions are spreading.

The UN Human Rights Council is an intergovernmental body responsible for promoting and protecting global human rights. The US withdrew in June 2018 under Trump but announced a re-engagement in 2021 under Biden. The US has had a complicated relationship with this body under various presidents, mainly due to US accusations that the body has been and still is anti-Israel.

In addition, some member states in this agency are committing human rights violations in their own countries, which undermines their credibility as the guardian of human rights. Again, human rights are sacrosanct; any contribution to guarding them is needed.

The US, which has championed human rights, should always be at the forefront and address what’s wrong with this important agency rather than defunding it and letting China and Russia influence its focus and direction.

The United Nations Educational, Scientific, and Cultural Organization (UNESCO) is another agency Trump wants to punish. This indispensable agency seeks to bring peace through international cooperation in education, science, and culture and protects the world’s physical and intangible heritage.

Here again, the US withdrew from UNESCO under Trump in 2019, primarily citing the organization’s alleged anti-Israel bias but also because of mounting arrears and the need for fundamental reforms.

The US rejoined in 2023 under Biden because he recognized its importance, which made up for its deficiencies. Trump’s withdrawal from this agency does not serve his America First agenda, especially when the US’ concerns and interests are ignored, and its contribution is no longer sought out.

The UN Relief and Works Agency for Palestine Refugees in the Near East (UNRWA) provides assistance and protection for registered Palestinian refugees across the Middle East. Trump cut funding in 2018; Biden restored it in 2021, but Congress passed a one-year ban on UNRWA funding until March 25, 2025.

There is no doubt that this nearly eight-decades-old organization is heavy on bureaucracy and short on efficiency, and a small number of its operatives in Gaza were found guilty of aiding Hamas in its attack against Israel. Nevertheless, it still renders essential services, which, at present, are more needed than ever.

Yes, significant reorganization and streamlining of its operation is absolutely necessary, but that cannot be fixed without the US’ direct involvement. By abandoning UNRWA, the US is abdicating its leadership role in finding a solution to the Israeli-Palestinian conflict.

Indeed, many involved in the process have explicitly said that, and if anything, now that the war in Gaza is still raging and the Palestinian refugees are in a dire situation, American leadership is needed more than ever before.

The Paris Agreement, adopted in December 2015, aims to limit global temperature increases to 1.5°C above pre-industrial levels. Developed countries are asked to provide financial assistance to less developed ones to meet climate goals.

Trump withdrew from the Paris Agreement in his first term and is doing it again. The belief of most Republicans that there is no such thing as climate change, against the overwhelming evidence, is nothing short of a travesty.

But then, leave it to the willfully ignorant to dismiss the unprecedented storms, hurricanes, fires, rising sea levels, and temperature because they refuse to see reality. Sadly, withdrawal from the Paris Agreement is also tied to Trump’s desire to expand US fossil fuel production, which has a significant adverse environmental impact on the US just as much, if not more, than other countries.

Territorial ambition

Not only Democrats but also many of Trump’s supporters are baffled by his arbitrary decision to take another country’s territory by force if he “has to,” such as Greenland and the Panama Canal, which is outrageous to even think about. Is there one single sane Trump advisor who can tell him that what he is thinking is a gross violation of international law, to unilaterally decide to take over any land that belongs to other countries?

In addition, it is terrifying other countries, creating a dreadful feeling about what the United States represents and the harm it can inflict at this point on other states. To suggest that the US can unilaterally take land from a UN member state, or worse yet, in the case of Greenland, a NATO member state is nothing short of folly—to take by force land from one’s allies.

The US is committed to upholding territorial integrity, and to think that Trump can just take over the Panama Canal and invade Denmark’s territory is the highest of absurdity.

Sadly, with the new Trump administration entering a second term, not only does the UN face an exceptionally hostile White House, but even many of the US’ friends and allies are bewildered and greatly concerned about what he might do next. They fear that nothing good will come out of this Trump administration and are bracing for the worst.

Trump must remember that America First is best served when America is respected, not feared.

Alon Ben-Meir is a retired professor of international relations, most recently at the Center for Global Affairs at NYU. He taught courses on international negotiation and Middle Eastern studies.

IPS UN Bureau

 


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‘Reconciliation Will Require Robust Transitional Justice and Accountability Mechanisms’

By CIVICUS
Feb 5 2025 –  
CIVICUS discusses the ongoing conflict in Ethiopia’s Amhara region with Hone Mandefro, advocacy director at the Amhara Association of America, and Henok Ashagray, PhD candidate and project officer at the Centre for Human Rights at the University of Pretoria.

Henok Ashagray – Hone Mandefro

Violent clashes continue between Amhara Fano militias and Ethiopian government forces across the Amhara region, with incidents reported in 56 locations. The most affected areas include East Gojjam, North Wollo and South Wollo, with civilian casualties reported in at least 13 locations and airstrikes and drone attacks confirmed in eight. Government forces have conducted widespread arrests and forced conscription campaigns, targeting minors and older people. Meanwhile, in the Oromia region, targeted attacks against Amhara communities have led to deaths, displacement and sexual violence.

What’s the current state of the conflict in Ethiopia’s Amhara region?

The conflict continues to escalate, with widespread violence and heavy clashes across the Amhara region and parts of Oromia. Government forces have intensified their military campaigns and are now using airstrikes and drones , while Fano militias resist fiercely. The fighting is severe and prolonged, with territorial control frequently shifting. While government forces focus on urban areas, Fano militias dominate smaller towns and rural regions, claiming to control over 80 per cent of the Amhara region.

Civilians are bearing the brunt of the violence. Despite limited attention from human rights organisations, sporadic reports have documented alarming abuses, including extrajudicial killings and mass detentions. According to the Amhara Association of America, there were at least 5,052 civilian casualties between August 2023 and December 2024, including 3,935 killed and 1,117 injured by Ethiopian National Defence Forces or allied militias. Drone and airstrikes alone caused 1,076 casualties, including 823 fatalities.

Arbitrary mass arrests and attacks on medical professionals, patients and health facilities are common. The conflict has left over 4.1 million children out of school, with 4,178 schools closed, 300 damaged and 350 rendered non-functional, according to the United Nations (UN) Office for the Coordination of Humanitarian Affairs. An emerging famine leaves many at risk of starvation unless immediate aid is delivered.

The conflict is also destabilising the Sudan border as civilians try to escape the violence. Refugee flows into Sudan and vice versa are worsening the humanitarian crisis. Cross-border arms smuggling and the movement of fighters further destabilise the region. In September 2024, fighting around the Metemma border forced Ethiopian government forces to retreat into Sudan.

How have relations between Amhara and Oromo communities been affected?

Amhara-Oromo relations have always been tense, and they’ve worsened due to escalating human rights abuses and ethnic cleansing of Amhara people in Oromia since Prime Minister Abiy Ahmed came to power. Systematic violence – including mass killings, physical harm and forced evictions – has deepened mistrust. Groups such as the Oromo Liberation Army and regional forces have been implicated in atrocities that some organisations, including the Amhara Association of America, consider to be genocide.

The federal government has been accused of denial, inaction and even active participation in massacres targeting Amhara people. Forced displacement of millions of Amhara civilians from Oromia, orchestrated by state and non-state forces, has left many living in unsafe conditions in makeshift internally displaced persons camps in Amhara cities. While some Amhara people understand that Oromo people as a whole may not support the regime’s actions, the involvement of some Oromo elites and complicity by state forces have widened the divisions between the two communities. Oromo elites, including those in Addis Ababa and abroad, have supported military campaigns on Amhara to consolidate Oromia’s political dominance, further increasing Amhara mistrust.

Genuine reconciliation will require robust transitional justice and accountability mechanisms to address past and ongoing human rights violations, ensure justice for victims and hold perpetrators responsible for their actions. This would lay the foundation for long-term peace and trust between communities.

What roles is civil society playing in peacebuilding?

Religious institutions, community organisations and local media are struggling to play their proper roles in peacebuilding. While traditional reconciliation mechanisms, such as mediation by respected elders and interethnic dialogues, could potentially help rebuild trust between the communities, the current atmosphere of violence and repression enacted by the regime has made these efforts almost impossible.

Religious leaders, who have historically served as trusted mediators in community disputes, have been sidelined, harassed and imprisoned for their perceived neutrality or dissent. Similarly, local elders who play prominent roles in traditional conflict resolution face intimidation and detention. Many community members now view traditional leaders as co-opted by the government, further eroding trust in their ability to act as peacebuilders.

Community organisations essential for amplifying voices advocating for reconciliation have been systematically weakened. Human rights groups and civic organisations face suspensions, disbandment or severe restrictions as part of an ongoing governmental crackdown on civil society.

Independent media could play a critical role in promoting dialogue and holding perpetrators accountable but have been stifled through censorship and threats, with many journalists ending up behind bars. According to the Committee to Protect Journalists, Ethiopia is one of Africa’s worst jailers of journalists.

Without the contributions of religious institutions, community organisations and local media, the push for accountability and sustainable peace becomes far more challenging. Strengthening and protecting civil society is essential for meaningful reconciliation to happen.

How are international bodies responding to the crisis?

Regional bodies and the UN have largely stayed silent on the Amhara conflict, drawing criticism for their inaction. The African Union has been quiet even as Amhara people are detained near its offices in Addis Ababa. The UN has offered limited acknowledgment of the violence, forced displacements and famine in the region. The recent election of Ethiopia as a member of the UN Human Rights Council for the 2025-2027 term has further dismayed victims of ongoing atrocities.

Lack of accountability for war crimes, including attacks on civilians and destruction of infrastructure, has eroded trust in international institutions. Regional and international bodies must adopt a proactive approach, pressing the regime to end atrocities and facilitate humanitarian aid. Independent investigations by organisations such as the African Commission on Human and Peoples’ Rights and the UN Human Rights Council could help ensure accountability. Increased humanitarian assistance must prioritise vulnerable groups and address the root causes of the conflict.

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SEE ALSO
Ethiopia: ‘The international community must stop enabling the war on Ethiopia’s Amhara people’ CIVICUS Lens | Interview with Robel Alemu 04.Oct.2024
Ethiopia: hostile conditions for critics, human rights defenders and journalists CIVICUS Monitor 31.Aug.2024
Horn of Africa: ‘De-escalation must be the primary objective’ CIVICUS Lens | Interview with Mengistu Assefa 23.Feb.2024

 


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Digital 2025: AI accelerates, YouTube tops user charts, social ad spend soars and more

SAN FRANCISCO, Feb. 05, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially–led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide.

Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social and influencer.

Brand discovery grows on social

According to Digital 2025, global social media user identities now stand at 5.24 billion, an increase of 4.1 percent over the past 12 months. The typical internet user spends 2 hours and 21 minutes using social media each day.

Importantly for marketers, half of all adult social media users now visit social platforms with the intention of learning more about brands; a figure that has steadily increased over the last year. Instagram tops the research charts, with 62.3 percent of its adult users researching brands on the platform. Facebook ranks second, (52.5 percent) with TikTok third (51.5 percent). Digital 2025 shows that 22 percent of active social media users follow influencers or other experts on social channels. However, this figure jumps to 30.8 percent for women aged 16 to 24.

Social platforms vie for top spot

YouTube was the ‘most used’ social media platform at the start of 2025, with an active user base 16 percent larger than second placed WhatsApp; Facebook, Instagram and TikTok make up the top five. When it comes to the world’s ‘favourite’ social platform*, Instagram tops the charts, with 16.6 percent of social media users pledging their allegiance. WhatsApp ranks second with 16 percent, while Facebook comes in third, with 13.1 percent.

However, there is good news for TikTok, whose Android user base spent almost 35 hours using the platform’s app in November 2024; the average monthly time that the typical TikTok user spends using the platform’s Android app increased by almost two hours between August and November. The 6.6 billion TikToks tagged with “#FYP” attracted an incremental 24 trillion views in 2024 alone.

When it comes to breakthrough platforms, Threads now has 320 million monthly active users, of which more than 100 million are active each day, and topped the ‘active user growth’ rankings at the end of 2024. Bluesky has attracted more than 30 million registered users, but data.ai reported that the app still had fewer than 25 million monthly active users at the end of November 2024.

Digital and social ad spend grows – again

The increasing importance of digital in the advertising landscape is reflected in ad spend figures. Marketers spent US$1.1 trillion on ads in 2024, with global spend increasing by $75 billion – 7.3 percent – compared to 2023. Digital channels now account for 72.7 percent of worldwide ad investment, with online spend exceeding US$790 billion last year; a year–on–year increase of 10.3 percent (+$74 billion). In fact, digital ad spend has more than doubled since 2019.

Within the digital landscape, social media ad spend has increased to $243 billion, a 15% rise year–on–year. And brands’ continued interest in influencer marketing is clear, with a 14% increase in global influencer marketing spend year–on–year and annual influencer investment now at $35 billion.

ChatGPT makes gains

Digital 2025’s app data showcases the rising interest in, and use of, AI. ChatGPT tops the AI leaderboard, with its mobile app averaging more than a quarter of a billion monthly active users between September and November 2024. It was also one of the world’s most downloaded apps during that period, placing eighth in data.ai’s global ranking across all app categories. Data also shows that ChatGPT.com had an average of 310 million unique monthly visitors between September and November, who generated a combined 3.5 billion visits to the platform’s dotcom domain.

Digital 2025 is a 630+ page report that covers data points from across the entire online ecosystem, from social media to smart devices, gaming to social commerce. Other key social media highlights from the report include:

  • The world’s social audiences use 6.83 platforms per month on average.
  • More than 1 in 3 active social media users say that they use social platforms for work–related activities.
  • 23.6 percent of adult social media users now say that finding content related to sports is one of the main reasons why they visit social platforms.
  • LinkedIn’s global ad reach has increased by a hefty 17 percent over the past year.
  • Pinterest reported ad reach grew by more than 10 percent in 2024.

And from the wider digital ecosystem:

  • Global internet users have passed the 5.5 billion mark, with 136 million new users added in the last 12 months.
  • 56 percent of online adults in the world’s top economies make online purchases every week, which points to an online shopping universe of roughly 1.7 billion in any given seven–day period.
  • People over the age of 50 are underserved by the world’s marketers; across many of the world’s biggest economies, people over the age of 50 account for more than half of all consumer spend.
  • More than 1 in 5 online adults (22.1 percent) now listens to at least one podcast each week.
  • The number of connected adults expressing concern about their online privacy is declining. Fewer than 3 in 10 adult internet users say that they’re worried about how companies use their personal data online today, with that figure down by 7.1 percent compared on 2023.

“With digital ad spend exceeding $790 billion in 2024 and social media ad spend growing more than 15% within that, it's clear that businesses are investing more than ever in capturing consumer attention. Along with this growing investment comes the growing need to prove ROI and show results based on marketing campaigns. With user behavior on social platforms continuing to shift, teams need data to inform decisions about what platforms to prioritize and create strategies for,” said Alexandra Bjertnæs, Chief Strategy Officer at Meltwater.

Toby Southgate, global group CEO at We Are Social said: “Social is where brands can win or lose – it’s central to brand discovery, consumer engagement, and commerce. At the same time, AI is revolutionising how we search, create, and interact, while influencers continue to shape content trends and consumer behaviours. The opportunities for marketers to drive meaningful engagement have never been broader, but the complexity of digital and social media – evident in our 630+ page report – means there’s no single route to success. To create effective work, brands need to understand the cultural nuances of the online world, and create ideas worth talking about. Those who do will make an impact.”

Read the full report now: https://www.meltwater.com/en/global–digital–trends

For more information, please contact:
Kelly Costello
[email protected]

About Meltwater

Meltwater empowers companies with solutions that span media, social and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner for global brands making an impact. Learn more at meltwater.com.

About We Are Social

We are a global socially–led creative agency, with unrivalled social media and influencer marketing expertise. With 1,200 people in four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.

We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We build influencer partnerships with impact.

We work with the world’s biggest brands, including adidas, Samsung, Google and Amazon, to reach the right people in a strategic, relevant and effective way.

We Are Social is part of Plus Company. To learn more, visit www.wearesocial.com

*’Favourite platforms’ dataset from GWI does not include YouTube


GLOBENEWSWIRE (Distribution ID 9353141)

Why Trump’s Tariffs Can’t Solve America’s Fentanyl Crisis

Ending the fentanyl crisis won’t be easy. The U.S. has an addiction problem that spans decades – long predating the rise of fentanyl – and countless attempts to regulate, legislate and incarcerate have done little to reduce drug consumption. Credit: Shutterstock

Ending the fentanyl crisis won’t be easy. The U.S. has an addiction problem that spans decades – long predating the rise of fentanyl – and countless attempts to regulate, legislate and incarcerate have done little to reduce drug consumption. Credit: Shutterstock

By External Source
Feb 5 2025 – Americans consume more illicit drugs per capita than anyone else in the world; about 6% of the U.S. population uses them regularly.
One such drug, fentanyl – a synthetic opioid that’s 50 to 100 times more potent than morphine – is the leading reason U.S. overdose deaths have surged in recent years. While the rate of fentanyl overdose deaths has dipped a bit recently, it’s still vastly higher than it was just five years ago.

Ending the fentanyl crisis won’t be easy. The U.S. has an addiction problem that spans decades – long predating the rise of fentanyl – and countless attempts to regulate, legislate and incarcerate have done little to reduce drug consumption. Meanwhile, the opioid crisis alone costs Americans tens of billions of dollars each year.

With past policies having failed to curb fentanyl deaths, President Donald Trump is turning to another tool to fight America’s drug problem: trade policy.

During his presidential campaign, Trump pledged to impose tariffs on Canada and Mexico if they didn’t halt the flow of drugs across U.S. borders, and on China if it didn’t do more to crack down on the production of chemicals used to make fentanyl. Trump reiterated his plan on his first day back in office, and on Feb. 1, he made good on that threat, imposing tariffs on all three counties and citing fentanyl as a key reason.

Speaking as a professor who studies social policy, I think both fentanyl and the proposed import taxes represent significant threats to the U.S. While the human toll of fentanyl is undeniable, the real question is whether tariffs will work – or worsen what’s already a crisis.

 

Fentanyl: The ‘single greatest challenge’

In 2021, more than 107,000 Americans died from overdoses – the most ever recorded – and nearly seven out of 10 deaths involved fentanyl or similar synthetic opioids. In 2022, fentanyl was killing an average of 200 people each day. And while fentanyl deaths declined slightly in 2023, nearly 75,000 Americans still died from synthetic opioids that year. In March of that year – the most recent for which full-year data on overdose deaths is available – the then-secretary of homeland security declared fentanyl to be “the single greatest challenge we face as a country.”

But history shows that government efforts to curb drug use often have little success.

The first real attempt to regulate drugs in the U.S. occurred in 1890, when, amid rampant drug abuse, Congress enacted a law taxing morphine and opium. In the years that followed, cocaine use skyrocketed, rising 700% between 1890 and 1902. Cocaine was so popular, it was even found in drinks such as Coca-Cola, from which it got its name.

This was followed by a 1909 act banning the smoking of opium, and, in 1937, the “Marihuana Tax Act.” The most comprehensive package of laws was instituted with the Controlled Substances Act of 1970, which classified drugs into five categories based on their medical uses and potential for abuse or dependence. A year later, then-President Richard Nixon launched the “War on Drugs” and declared drug abuse as “public enemy No. 1.” And in 1986, Congress passed the Anti-Drug Abuse Act, directing US$1.7 billion for drug enforcement and control.

 

President Richard Nixon declared drug abuse “Public enemy No. 1” at this 1971 press conference.

 

These policies have generally failed to curb drug supply and use, while also causing significant harm to people and communities of color. For example, between 1980 and 1997, the number of incarcerations for nonviolent drug offenses went from 50,000 to 400,000. But these policies hardly put a dent in consumption. The share of high school seniors using drugs dipped only slightly over the same period, from 65% in 1980 to 58% in 1997.

In short, past U.S. efforts to reduce illegal drug use haven’t been especially effective. Now, it looks like the U.S. is shifting toward using tariffs – but research suggests that those will not lead to better outcomes either, and could actually cause considerable harm.

 

Why tariffs won’t work

America’s experiments with tariffs can be traced back to the founding era with the passage of the Tariff Act of 1789. This long history has shown that tariffs, industrial subsidies and protectionist policies don’t do much to stimulate broad economic growth at home – but they raise prices for consumers and can even lead to global economic instability. History also shows that tariffs don’t work especially well as negotiating tools, failing to effect significant policy changes in target countries. Economists generally agree that the costs of tariffs outweigh the benefits.

Over the course of Trump’s first term, the average effective tariff rate on Chinese imports went from 3% to 11%. But while imports from China fell slightly, the overall trade relationship didn’t change much: China remains the second-largest supplier of goods to the U.S.

The tariffs did have some benefit – for Vietnam and other nearby countries with relatively low labor costs. Essentially, the tariffs on China caused production to shift, with global companies investing billions of dollars in competitor nations.

This isn’t the first time Trump has used trade policy to pressure China on fentanyl – he did so in his first term. But while China made some policy changes in response, such as adding fentanyl to its controlled substances list in 2019, fentanyl deaths in the U.S. continued to rise. Currently, China still ranks as the No. 1 producer of fentanyl precursors, or chemicals used to produce illicit fentanyl. And there are others in the business: India, over that same period, has become a major producer of fentanyl.

 

A question of supply and demand

Drugs have been pervasive throughout U.S. history. And when you investigate this history and look at how other nations are dealing with this problem rather than criminalization, the Swiss and French have approached it as an addiction problem that could be treated. They realized that demand is what fuels the illicit market. And as any economist will tell you, supply will find a way if you don’t limit the demand. That’s why treatment works and bans don’t.

The U.S. government’s ability to control the production of these drugs is limited at best. The problem is that new chemical products will continually be produced. Essentially, failure to restrict demand only places bandages on hemorrhaging wounds. What the U.S. needs is a more systematic approach to deal with the demand that’s fueling the drug crisis.

This article was updated to include details of the tariffs once they were imposed.The Conversation

Rodney Coates, Professor of Critical Race and Ethnic Studies, Miami University

This article is republished from The Conversation under a Creative Commons license. Read the original article.