America First Deepens World Stagnation

By Jomo Kwame Sundaram
KUALA LUMPUR, Malaysia, Feb 25 2025 – Donald Trump’s Make America Great Again (MAGA) appeal captured US mass discontent against globalisation. In recent decades, variations of America First have reflected growing ethnonationalism in the world’s presumptive hegemon.

Jomo Kwame Sundaram

Deglobalisation?
Trade liberalisation probably peaked at the end of the 20th century with the creation of the multilateral World Trade Organization (WTO), which the West kept outside the UN system.

With deindustrialisation in the North blamed on globalisation, their governments gradually abandoned trade liberalisation, especially after the 2008 global financial crisis.

Free trade mahaguru Jagdish Bhagwati has long complained of the weak commitment to multilateral trade liberalisation. Most recent supposed free trade agreements (FTAs) have been plurilateral or bilateral, undermining multilateralism while promoting non-trade measures.

The new geoeconomics and geopolitics have undermined the rules and norms supporting multilateralism. This has undermined confidence in the rules of the game, encouraging individualistic opportunism and subverting collective action.

Policymaking has become more problematic as it can no longer count on agreed-shared rules and norms, undermining sustained international cooperation. Biased and often inappropriate economic policies and institutions have only made things worse.

Successive Washington administrations’ unilateral changes in policies, rules and conventions have also undermined confidence in US-dominated international economic arrangements, including the Bretton Woods institutions.

Deliberate contraction
Although recent inflation has been mainly due to supply-side disruptions, Western central banks have imposed contractionary demand-side macroeconomic policies by raising interest rates and pursuing fiscal austerity.

US Federal Reserve interest rate hikes from early 2022 have been unnecessary and inappropriate. Squeezing consumption and investment demand with higher interest rates cannot and does not address supply-side disruptions and contractions.

After earlier ‘quantitative easing’ encouraged much more commercial borrowing, higher Western central bank interest rates were contractionary and regressive. Hence, much of world economic stagnation now is due to Western policies.

Developing countries have long known that international economic institutions and arrangements are biased against them. Believing they have no opportunity for wide-ranging reform, most authorities are resigned to only using available macroeconomic policy space.

Nevertheless, national authorities have become more willing to undertake previously unacceptable measures. For example, several conservative central banks deployed ‘monetary financing’ of government spending to cope with the pandemic, lending directly to government treasuries without market intermediation.

More recently, central banks in Japan, China, and some Southeast Asian countries refused to raise interest rates in concert with the West. Instead, they sought and found new policy space, helping to mitigate contractionary international economic pressures.

Nonetheless, many economists piously urged central banks worldwide to raise interest rates until mid-2024. Meanwhile, policy pressures for fiscal austerity continue, worsening conditions for billions.

Neoliberal?
To secure support for neoliberal reforms from the late 20th century, the Global North promised developing countries greater market access and export opportunities.

However, trade liberalisation has slowly reversed since the World Trade Organization (WTO) creation in 1995. Policy reversals have become more blatant since the 2008 global financial crisis with geopolitically driven sanctions and weaponisation of trade.

But ‘neoliberal’ globalisation was a misnomer, as there was little liberal about it beyond selective trade liberalisation. Instead, FTAs have mainly strengthened and extended property and contract rights, i.e., selectively interpreting and enforcing international law.

Trade liberalisation undermined earlier selective protectionism, which promoted food security and industrialisation in developing countries. Tariffs have also been crucial revenue sources, especially for the poorest countries.

Intellectual property
Strengthening the rule of law has rarely fostered liberal markets. Even 19th-century economic liberals recognise the inevitable wealth concentration due to selective and partial neoliberalism.

Property rights invariably strengthen monopoly privileges under various pretexts. Global North governments now believe control of technology is key to world dominance. The WTO’s trade-related intellectual property rights (TRIPS) have greatly strengthened IP enforcement.

With IP more lucrative, corporations have less incentive to share or transfer technology. With TRIPS enforced from 1995, technology transfer to developing countries has declined, further undermining development prospects.

The 2001 public health exception to TRIPS could not overcome IP obstacles to ensure affordable COVID-19 tests, protective equipment, vaccines and therapies during the COVID-19 pandemic, even triggering criticisms of ‘vaccine apartheid’.

Weaponising economics
The West has increasingly deployed economic sanctions, which are illegal without UN Security Council mandates. Meanwhile, access to trade, investment, finance and technology has become increasingly weaponised.

Foreign direct investment was supposed to sustain growth in developing countries. Intensifying Obama-initiated efforts to undermine China, then-President Trump and Japanese Prime Minister Abe Shinzo urged ‘reshoring’, i.e., investing in investors’ own countries instead.

Initial attempts to invest in their own economies instead of China largely failed. However, later efforts to undermine China have been more successful, notably ‘friend-shoring’, which urges companies to invest in politically allied or friendly countries instead.

With more economic stagnation, geopolitical strategic considerations and weaponisation of economic policies, cooperation and institutions, fewer resources are available for growth, equity and sustainability. Thus, the new geopolitics has jeopardised prospects for sustainable development.

IPS UN Bureau

 


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Le chiffre d’affaires d’iHerb franchit la barre des 2,4 milliards de dollars et confirme la Société dans sa position de leader dans le secteur mondial de la santé et du bien-être

IRVINE, État de Californie, 25 févr. 2025 (GLOBE NEWSWIRE) — iHerb, l’un des principaux détaillants en ligne de vitamines, minéraux, compléments et autres produits de santé et de bien–être, annonce une année 2024 exceptionnelle marquée par un record absolu de son chiffre d’affaires net, arrêté à plus de 2,4 milliards de dollars. Grâce à une demande soutenue et à son engagement envers un service exceptionnel, le détaillant en ligne a expédié 37 millions de commandes vers 180 pays, consolidant ainsi sa position de leader mondial dans l’industrie de la santé et du bien–être.

POINTS FORTS DE 2024

  • Une performance exceptionnelle : le chiffre d’affaires net d’iHerb a dépassé les 2,4 milliards de dollars, soit une croissance annuelle de l’ordre de 14,5 %. Ce record s’explique par un portefeuille de produits plus développé et une amélioration de l’engagement de ses clients. De plus, les ventes promotionnelles anniversaires de septembre 2024 ont permis d’établir un nouveau record en termes de ventes nettes, de nouveaux clients, de bénéfice brut et d’EBITDA ajusté. Cette campagne promotionnelle, prolongée sur un mois, a généré près de 250 millions de dollars de chiffre d’affaires net sur 34 marchés internationaux, chacun dépassant le million de dollars de ventes, renforçant ainsi son statut d’événement commercial mondial majeur.
  • Un engagement des clients supérieur : le nombre de clients actifs a progressé de 20 % pour totaliser 12,4 millions en 2024, soit 37 millions de commandes. Une grande majorité de ces commandes, à savoir 73 %, provient de clients réguliers, ce qui témoigne de leur fidélité exceptionnelle. Malgré une demande accrue, iHerb affiche un taux de satisfaction client de 90 % et un excellent Net Promoter Score (NPS) de 85,6 %, se classant parmi les détaillants les plus recommandés par les consommateurs.
  • Un portefeuille de produits dynamique : iHerb a intégré près de 250 nouvelles marques en 2024, notamment issues de partenariats avec des enseignes de premier plan telles que The Vitamin Shoppe, Martha Stewart Wellness, Living Proof, Pure Encapsulations, Rule One Proteins, Cymiotika, Olaplex, Micro Ingredients, Paul Mitchell, Bloom, Munchkin, Celsius, Ghost, Yuni Beauty, TerraSoul Superfoods, Tru Earth et bien d’autres encore. Forte de plus de 50 000 références, iHerb continue de proposer des solutions innovantes en matière de santé, de bien–être, de beauté et de nutrition.
  • Un marché mondial en plein essor : les investissements en faveur de produits culturellement diversifiés, une plateforme client dédiée désormais disponible en 22 langues, et des boutiques numériques sur 25 places commerciales numériques internationales comme Amazon, JD, Tmall, Rakuten ou Coupang permettent à iHerb de renforcer son rayonnement international et d’établir de solides liens avec les consommateurs du monde entier.
  • Des avancées opérationnelles : à l’appui de ses sept centres logistiques situés aux États–Unis et à l’étranger, iHerb garantit un délai de livraison moyen inférieur à cinq jours à l’échelle mondiale, à noter que près de la moitié des livraisons sont assurées en moins de trois jours. L’entreprise a également réduit ses coûts d’expédition et proposé plus de 20 canaux de livraison en 2024, incluant la livraison gratuite dans 80 pays et la gestion des droits et taxes prépayés dans 50 pays, facilitant ainsi le dédouanement.

    Pour Emun Zabihi, PDG d’iHerb, « 2024 a été l’année de la transformation pour iHerb, et a fait ressortir la résilience de notre entreprise face aux enjeux mondiaux exercés par les pressions inflationnistes, les fluctuations des taux de change du dollar américain et les troubles géopolitiques. Notre assortiment de qualité, conjugué à une expérience d’achat fluide, nous a permis de gagner la confiance et la fidélité de millions de clients partout dans le monde. À l’avenir, nous resterons focalisés sur notre mission de rendre la santé et le bien–être accessibles à tous. »

PERSPECTIVES

À l’appui de l’essor qu’elle a connu en 2024, iHerb prévoit de renforcer sa position sur le marché en étoffant ses gammes de produits, en améliorant le relationnel clients et en privilégiant l’innovation pour répondre aux besoins en constante évolution des consommateurs. La société prévoit d’ouvrir deux nouveaux centres de traitement des commandes, stratégiquement situés à Dallas (Texas) et à Riyad (Arabie Saoudite), afin de réduire les délais de livraison et d’accueillir davantage de clients.

Piliers stratégiques pour la croissance

1.    Accélérer l’acquisition de clients à l’échelle mondiale et mettre l’accent sur leur fidélisation
en investissant dans des campagnes numériques ciblées sur les canaux de recherche, réseaux sociaux et places de marché, en privilégiant l’attraction des consommateurs soucieux de leur santé, mais aussi en gagnant la fidélité des clients en améliorant continuellement leur expérience d’achat au moyen de recommandations et d’informations personnalisées, via la localisation des contenus et des services de livraison plus rapides.

2.    Améliorer la gamme de produits
en construisant un solide portefeuille de produits, mariant des marques leader dans leur catégorie, des marques émergentes et des marques distributeur pour répondre aux demandes des clients en matière de produits essentiels pour la santé quotidienne, mais aussi en proposant les toutes dernières innovations dans les domaines du bien–être, de la beauté, du fitness et de la maison. Développer les catégories de produits actuelles et se diversifier dans des segments connexes afin d’accroître notre part sur un marché potentiel estimé à 1,3 trillion de dollars.

3.    Atteindre une croissance durable grâce à l’excellence opérationnelle
en standardisant les processus de la chaîne d’approvisionnement, en améliorant les capacités de traitement des commandes et en développant l’infrastructure logistique pour répondre à la nécessité de délais de livraison plus rapides au moindre budget possible, tout en conservant un taux de satisfaction client exceptionnel à l’échelle mondiale.

iHerb est bien positionnée pour poursuivre sur la voie du succès en s’appuyant sur ses points forts et en rendant les solutions de santé et de bien–être accessibles à des millions de clients dans le monde entier. Pour en savoir plus sur iHerb et sa mission de rendre la santé et le bien–être accessibles à tous, veuillez visiter le site corporate.iherb.com.

À propos d’iHerb : 
iHerb est l’un des principaux détaillants en ligne au monde à proposer une sélection unique de vitamines, minéraux, compléments et d’autres produits de santé et de bien–être, y compris des produits de nutrition sportive, de beauté, de toilette et de soins personnels, des produits d’épicerie, pour bébés et pour animaux de compagnie de plus de 1 800 marques réputées. À l’appui de son équipe internationale de 3 000 employés, iHerb séduit plus de 12 millions de clients à travers 180 pays et dans 22 langues. Le réseau logistique mondial sophistiqué d’iHerb s’appuie sur sept centres de traitement des commandes climatisés situés aux États–Unis et en Asie, offrant aux clients une expérience d’achat fluide et fiable. Fondée en 1996 et basée à Irvine, en Californie, iHerb poursuit sa mission visant à rendre la santé et le bien–être accessibles à tous. Pour en savoir plus, consultez le site corporate.iherb.com.

Une photo annexée au présent communiqué est disponible à l’adresse suivante : https://www.globenewswire.com/NewsRoom/AttachmentNg/752407d5–0a25–4532–b528–645fca244994


GLOBENEWSWIRE (Distribution ID 9384041)

iHerb Ultrapassa US $ 2,4 bilhões em Vendas, Solidificando a Liderança Global em Saúde e Bem-Estar

IRVINE, Califórnia, Feb. 25, 2025 (GLOBE NEWSWIRE) — A iHerb, um dos principais varejistas online do mundo de vitaminas, minerais, suplementos e outros produtos de saúde e bem–estar, comemorou um ano extraordinário em 2024, alcançando mais de US $ 2,4 bilhões em vendas líquidas, um recorde histórico para a empresa. Impulsionado pela demanda robusta dos clientes e pelo compromisso com um serviço excepcional, o varejista de comércio eletrônico atendeu um impressionante número de 37 milhões de pedidos em 180 países, confirmando sua posição de líder global confiável no setor de saúde e bem–estar.

PRINCIPAIS DESTAQUES DE 2024

  • Desempenho excepcional: a iHerb ultrapassou US $ 2,4 bilhões em vendas líquidas, com um crescimento anual de 14,5%. Este marco foi impulsionado por um vasto portfólio de produtos e maior envolvimento do cliente. Além disso, a Venda de Aniversário da empresa em setembro de 2024 estabeleceu novos recordes de vendas líquidas, aquisição de novos clientes, lucro bruto e EBITDA Ajustado. O evento promocional de um mês gerou aproximadamente US $ 250 milhões em vendas líquidas, com 34 mercados internacionais, cada um excedendo US $ 1 milhão em vendas, consolidando seu status de principal evento global de vendas.
  • Alto Engajamento do Cliente: Aumento de clientes ativos em 20%, para 12,4 milhões em 2024, com 37 milhões de pedidos. A maioria significativa desses pedidos, 73%, foi de clientes recorrentes, demonstrando lealdade excepcional do cliente. Mesmo com o aumento da demanda, a empresa alcançou mais de 90% em Satisfação do Atendimento ao Cliente e um impressionante Net Promoter Score (NPS) de 85,6%, colocando a iHerb entre um grupo de elite de varejistas mais recomendados pelos compradores.
  • Portfólio dinâmico de produtos: a iHerb adquiriu quase 250 novas marcas em 2024, e fez colaborações com marcas de primeira linha como The Vitamin Shoppe, Martha Stewart Wellness, Living Proof, Pure Encapsulations, Rule One Proteins, Cymiotika, Olaplex, Micro Ingredients, Paul Mitchell, Bloom, Munchkin, Celsius, Ghost, Yuni Beauty, TerraSoul Superfoods, Tru Earth e mais. Com mais de 50.000 SKUs, a iHerb continua a oferecer soluções inovadoras de saúde, bem–estar, beleza e nutrição.
  • Expansão Global de Marketplace: Os investimentos em produtos culturalmente diversos, uma plataforma de clientes da iHerb que agora está traduzida em 22 idiomas e lojas digitais em 25 mercados globais, como Amazon, JD, Tmall, Rakuten e Coupang, permitem que a iHerb aprofunde seu alcance internacional, promovendo fortes conexões com consumidores em todo o mundo.
  • Avanços Operacionais: Com sete centros de logística localizados nos EUA e em outros países, a iHerb mantém um tempo médio de entrega global de menos de cinco dias e quase metade de todos os pedidos são entregues em menos de três dias. A empresa reduziu ainda mais seus custos de envio e adicionou mais de 20 métodos de envio em 2024, viabilizando que a iHerb passasse a oferecer frete grátis em 80 países enquanto gerenciava as taxas e impostos pré–pagos em 50 países para liberação acelerada.

    “2024 foi um ano transformador para a iHerb, destacando a resiliência dos nossos negócios em meio a desafios globais, como pressões inflacionárias, flutuações cambiais no dólar americano e agitação geopolítica”, disse Emun Zabihi, CEO da iHerb. “A qualidade, combinada com uma experiência de compra uniforme, conquistou a confiança e a lealdade de milhões de clientes em todo o mundo. Continuamos comprometidos com a nossa missão de tornar a saúde e o bem–estar acessíveis a todos.”

O FUTURO

Com base no impulso de 2024, a iHerb planeja fortalecer sua posição no mercado, expandindo as linhas de produtos, aprimorando as relações com os clientes e impulsionando a inovação para atender às necessidades em evolução dos consumidores. A empresa está para inaugurar duas instalações de atendimento adicionais estrategicamente localizadas em Dallas, no Texas e em Riade, na Arábia Saudita, para encurtar os prazos de entrega e aumentar sua capacidade de aumentar os novos clientes.

Pilares Estratégicos para o Crescimento

1.   Impulsionar a Aquisição e Lealdade Global
Investir em campanhas digitais direcionadas nos canais de pesquisa, redes sociais e mercado, com foco na atração de consumidores preocupados com a saúde. Garantir a fidelidade do cliente aprimorando continuamente a experiência de compra por meio de recomendações e informações personalizadas, localização de conteúdo e entrega mais rápida.

2.   Aprimorar a Seleção de Produtos
Criar um portfólio robusto de produtos, combinando líderes de categoria estabelecidos, marcas emergentes e marcas próprias para atender às demandas dos clientes por itens essenciais de saúde diários, e as mais recentes inovações em bem–estar, beleza, fitness e casa. Ampliar e aprofundar as categorias de produtos existentes e expandir para categorias de produtos adjacentes para maior penetração e aumento do mercado endereçável total de US $ 1,3 trilhão.

3.   Alcançar o Crescimento Sustentável através da Excelência Operacional
Otimizar os processos da cadeia de suprimentos, aprimorar os recursos de atendimento e expandir a infraestrutura logística para atender a tempos de entrega mais rápidos com o menor custo possível, garantindo uma satisfação excepcional do cliente em todo o mundo.

A iHerb está preparada para um sucesso contínuo, uma vez que se baseia nos seus pontos fortes, oferecendo soluções de saúde e bem–estar acessíveis a milhões de clientes em todo o mundo. Para mais informações sobre a iHerb e a sua missão de tornar a saúde e o bem–estar acessíveis a todos, visite corporate.iherb.com.

Sobre a iHerb:
A iHerb é um dos principais varejistas online do mundo dedicado a oferecer uma seleção imbatível de vitaminas, minerais, suplementos e outros produtos de saúde e bem–estar, incluindo nutrição esportiva, beleza, banho e cuidados pessoais, mercearia, cuidados com bebês e animais de estimação de mais de 1.800 marcas conceituadas. Apoiada por uma força de trabalho global com uma equipe de 3.000 membros, a iHerb atende a mais de 12 milhões de clientes globais em 180 países e 22 idiomas. A sofisticada rede de logística global da iHerb é ancorada por sete centros de atendimento com controle climático localizados nos EUA e na Ásia, oferecendo aos clientes uma experiência de compra perfeita e confiável. Fundada em 1996 e sediada em Irvine, Califórnia, a iHerb tem a missão de tornar a saúde e o bem–estar acessíveis a todos. Para mais informações, visite corporate.iherb.com.

Foto deste comunicado disponível em https://www.globenewswire.com/NewsRoom/AttachmentNg/752407d5–0a25–4532–b528–645fca244994


GLOBENEWSWIRE (Distribution ID 9384041)

iHerb erzielt über 2,4 Mrd. Dollar Umsatz und festigt seine Führungsposition im Bereich Gesundheit und Wellness weltweit

IRVINE, Kalifornien, Feb. 25, 2025 (GLOBE NEWSWIRE) — iHerb, einer der weltweit größten Online–Händler für Vitamine, Mineralien, Nahrungsergänzungsmittel und andere Gesundheits– und Wellnessprodukte, feierte 2024 ein außergewöhnliches Jahr mit einem Nettoumsatz von mehr als 2,4 Mrd. US–Dollar, was für das Unternehmen einen neuen Rekord darstellt. Aufgrund der starken Kundennachfrage und seines Engagements für einen außergewöhnlichen Service konnte der E–Commerce–Händler beeindruckende 37 Millionen Bestellungen in 180 Ländern abwickeln und damit seine Position als vertrauenswürdiger Weltmarktführer in der Gesundheits– und Wellnessbranche stärken.

WICHTIGE HIGHLIGHTS IM JAHR 2024

  • Außergewöhnliche Leistung: Der Nettoumsatz von iHerb betrug über 2,4 Mrd. US–Dollar, was einem Wachstum von 14,5 % im Jahresvergleich entspricht. Dieser Meilenstein wurde durch ein erweitertes Produktportfolio und eine verstärkte Kundenbindung erreicht. Darüber hinaus stellte der Jubiläumsverkauf des Unternehmens im September 2024 neue Unternehmensrekorde bei Nettoumsatz, Neukundengewinnung, Bruttogewinn und bereinigtem EBITDA auf. Mit der einmonatigen Werbeveranstaltung wurde ein Nettoumsatz von rund 250 Mio. US–Dollar erzielt, wobei 34 internationale Märkte jeweils einen Umsatz von mehr als 1 Mio. US–Dollar erreichten. So konnte sie ihren Status als weltweit führende Verkaufsveranstaltung festigen.
  • Hohe Kundenbindung: Die Zahl der aktiven Kunden stieg um 20 % auf 12,4 Millionen im Jahr 2024. Sie generierten 37 Millionen Bestellungen. Die überwiegende Mehrheit dieser Bestellungen, 73 Prozent, ging auf Stammkunden zurück, was eine außergewöhnliche Kundentreue zeigt. Trotz der gestiegenen Nachfrage erreichte das Unternehmen über 90 % Zufriedenheit mit dem Kundenservice und einen beeindruckenden Net Promoter Score (NPS) von 85,6 %, womit iHerb zu einer Spitzengruppe von Einzelhändlern gehört, die von den Käufern am meisten empfohlen werden.
  • Dynamisches Produktportfolio: iHerb hat im Jahr 2024 fast 250 neue Marken bezogen, darunter Kooperationen mit Top–Marken wie The Vitamin ShoppeMartha Stewart WellnessLiving ProofPure EncapsulationsRule One ProteinsCymiotikaOlaplexMicro IngredientsPaul MitchellBloomMunchkinCelsiusGhostYuni BeautyTerraSoul SuperfoodsTru Earth und weitere. Mit über 50.000 Artikelnummern bietet iHerb auch weiterhin innovative Lösungen für Gesundheit, Wellness, Beauty und Ernährung.
  • Erweiterung des globalen Marktplatzes: Investitionen in kulturell vielfältige Produkte, eine iHerb–Kundenplattform, die jetzt in 22 Sprachen übersetzt ist, und digitale Shops auf 25 globalen Marktplätzen wie AmazonJDTmallRakuten und Coupang ermöglichen es iHerb, seine internationale Reichweite zu vertiefen und starke Verbindungen mit Verbrauchern weltweit zu fördern.
  • Operative Fortschritte: Mit sieben Logistikzentren in den USA und im Ausland erreicht iHerb eine durchschnittliche weltweite Versandzeit von weniger als fünf Tagen, und fast die Hälfte aller Bestellungen wird in weniger als drei Tagen zugestellt. Das Unternehmen senkte seine Versandkosten weiter und fügte im Jahr 2024 über 20 Versandarten hinzu, sodass iHerb in 80 Ländern einen kostenlosen Versand anbieten kann und in 50 Ländern die vorausbezahlten Zölle und Steuern für eine beschleunigte Abfertigung verwaltet.

    „2024 war für iHerb ein transformatives Jahr, das die Widerstandsfähigkeit unseres Unternehmens inmitten globaler Herausforderungen wie Inflationsdruck, Wechselkursschwankungen des US–Dollars und geopolitische Unruhen unterstrich“, so Emun Zabihi, CEO von iHerb. „Unser Qualitätssortiment, gepaart mit einem nahtlosen Einkaufserlebnis, konnte das Vertrauen und die Loyalität von Millionen von Kunden weltweit gewinnen. Mit Blick auf die Zukunft bleiben wir unserer selbst auferlegten Aufgabe verpflichtet, Gesundheit und Wellness für alle zugänglich zu machen.“

BLICK IN DIE ZUKUNFT

Aufbauend auf der Dynamik des Jahres 2024 plant iHerb, seine Marktposition zu stärken, indem es seine Produktpalette erweitert, die Kundenbeziehungen ausbaut und Innovationen vorantreibt, um den sich wandelnden Bedürfnissen der Verbraucher gerecht zu werden. Das Unternehmen ist bereits dabei, zwei zusätzliche Fulfillment Center an strategisch günstigen Standorten in Dallas, Texas und Riad, Saudi–Arabien, zu eröffnen, um die Lieferzeiten zu verkürzen und die Kapazitäten für das Neukundenwachstum zu erhöhen.

Strategische Säulen für Wachstum

1.   Kundengewinnung und Kundentreue weltweit vorantreiben
Investitionen in zielgerichtete digitale Kampagnen über Such–, Social–Media– und Marktplatzkanäle, die sich vor allem an gesundheitsbewusste Verbraucher richten. Bindung von Kunden, indem das Einkaufserlebnis durch personalisierte Empfehlungen und Informationen, die Lokalisierung von Inhalten und eine schnellere Lieferung kontinuierlich verbessert wird.

2.   Verbesserung der Produktauswahl
Zusammenstellung eines robusten Produktportfolios, das etablierte Marktführer in ihren jeweiligen Kategorien, aufstrebende Marken und eigene Hausmarken umfasst, um die Nachfrage der Kunden nach Produkten des täglichen Bedarfs und den neuesten Innovationen in den Bereichen Wellness, Beauty, Fitness und Haushalt zu bedienen. Erweiterung und Vertiefung bestehender Produktkategorien und Expansion in angrenzende Produktkategorien, um den adressierbaren Gesamtmarkt von 1,3 Billionen US–Dollar weiter zu durchdringen und zu vergrößern.

3.   Nachhaltiges Wachstum durch operative Exzellenz
Optimierung der Lieferkettenprozesse, Verbesserung der Abwicklungskapazitäten und Erweiterung der Logistikinfrastruktur, um schnellere Lieferzeiten zu möglichst geringen Kosten zu erreichen und eine außergewöhnliche Kundenzufriedenheit weltweit zu gewährleisten.

iHerb ist auf dem besten Weg, seinen Erfolg fortzusetzen, indem es seine Stärken ausbaut und Millionen von Kunden weltweit zugängliche Gesundheits– und Wellness–Lösungen anbietet. Weitere Informationen über iHerb und seine Mission, Gesundheit und Wellness für alle zugänglich zu machen, finden Sie auf der Website corporate.iherb.com.

Über iHerb:
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GLOBENEWSWIRE (Distribution ID 9384041)

Mussel Divers in Kerala Face Livelihood Loss, with Species Habitat Under Threat

Ibrahim Basheer, diving for mussels at Kovalam beach in Thiruvananthapuram. Credit: Bharath Thampi /IPS

Ibrahim Basheer, diving for mussels at Kovalam beach in Thiruvananthapuram. Credit: Bharath Thampi/IPS

By Bharath Thampi
THIRUVANANTHAPURAM, India, Feb 25 2025 – Ibrahim Basheer plunges into the sea and disappears. He remains gone for a couple of minutes before resurfacing for a deep breath of air, repeating this for the next half an hour. When he finally climbs aboard his boat, the net sack around his neck is filled with mussels—his catch for that diving trip. He rests for a short while before diving into the sea again—needing one more such trip to fill the basket he has brought along.

An expert swimmer and a diver, Ibrahim has also been in the lifeguard service in Thiruvananthapuram for the last 17 years. Hailing from a fishing family, he started diving for mussels 28 years ago, when he was barely 18. But Ibrahim is also one of the hundreds of fishers in Thiruvananthapuram, the southernmost district of Kerala, who face the impending threat of losing their livelihood.

The Vizhinjam International Seaport Project, a joint venture by the Government of Kerala and the Adani Group, has been under the lens for the negative impact it’s causing on the marine habitats and ecosystems in the regions around the port. According to the mussel divers of these regions, there has been a significant downfall to the species’ habitat in the last decade or so.

The mussel size in fishing villages around Vizhinjam has reduced considerably. Credit: Bharath Thampi/IPS

The mussel size in fishing villages around Vizhinjam has reduced considerably. Credit: Bharath Thampi/IPS

 

Ibrahim Basheer has been diving for mussels for more than 28 years. Credit: Bharath Thampi /IPS

Ibrahim Basheer has been diving for mussels for more than 28 years. Credit: Bharath Thampi /IPS

Ibrahim runs his fingers through the mussels in his basket: “Before (the port construction), we used to collect 2-4 baskets of large mussels in this same time. A day’s diving would easily earn us between Rs.3000 and Rs.5000 (between USD 30 and USD 58). Now, the mussels have become smaller. Their presence has plummeted. We barely make a third of what we used to in a day.”

Ibrahim says that the association of the mussel divers had reached an agreement not to pick the small mussels, allowing them to grow bigger naturally. But in the last few years, he says with dismay, the mussels in these regions don’t seem to be reaching their full size.

In 2023, a comprehensive study report, prepared by a team consisting of oceanographers, scientists, social scientists and other authoritative voices, was released by the renowned historian Ramachandra Guha. The report, titled ‘Our Beaches, Our Sea,’ speaks extensively of the potential loss of biodiversity in the regions in and around Vizhinjam due to the port project. The report lists 225 different species of Mollusca as part of the species biodiversity of Vizhinjam.

The report highlights the fact that fishers from more than 27 fishing villages in Thiruvananthapuram use the Vizhinjam fishing harbor, and any damage to the biodiversity of the region can seriously harm their livelihood.

Source: https://icsf.net/resources/our-beaches-our-sea-heritage-of-fishing-communities-usufruct-of-all-citizens/

Source: https://icsf.net/resources/our-beaches-our-sea-heritage-of-fishing-communities-usufruct-of-all-citizens/

Patrick Anthony, a fisher from the Valiyathura village, has been diving for mussels near the Valiyathura bridge for almost a decade now. The region around the bridge, which had a rich fish habitat all these years, has faced a drastic change in its ecosystem in recent years. The bridge, which had stood solid for nearly 70 years and symbolized the culture and history of Thiruvananthapuram’s fishing communities, had broken into two last year. The local communities, as well as scientific experts, have pinned the collapse of the bridge, as well as the loss of habitat around it, on the construction of the Vizhinjam port and the coastal erosion caused by it.

“I can barely collect around two baskets these days,” Patrick echoes Ibrahim’s sentiments. “While the rate for mussels has gone up in the market in the past few years, we fishers still sell it for the old rates. It has been a significant loss to our livelihood for some time now.”

Anil Kumar, a Deputy Director at the Fisheries Department of Kerala, attests to the fact that the construction of the port and the dredging activities related to it have certainly affected the habitat of mussels. He points out that adequate compensation had been given by the Vizhinjam International Seaport Limited (VISL)—a Government of Kerala undertaking incorporated to implement the Vizhinjam International Seaport Project—to the mussel divers in Thiruvananthapuram, who were directly impacted by the construction of the Vizhinjam port.

“We understand that in regions like Mulloor and Adimalathura, which lie close to the Vizhinjam port, the mussel ecosystem has been severely disturbed. It’s foreseeing the long-term impact of livelihood loss for the communities involved in mussel diving that we have provided compensation,” he adds.

According to Anil Kumar, the compensation package offered for fishers who relied on regular mussel fishing was Rs. 12.5 lakhs (about USD 14,400). This sum was offered to more than 50 fishers. Similarly, over 150 fishers who were seasonal mussel divers were offered a package of Rs. 2 lakhs (about USD 2,306). While the compensation was paid through VISL, the Fisheries Department conducted the survey to determine the eligibility of the fishers.

Source: Official website of VISL (https://vizhinjamport.in/)

Source: Official website of VISL (https://vizhinjamport.in/)

But Anil Kumar rejects the claims of the fishers that the breeding and growth cycle of mussels in these regions has been affected due to the construction of the Vizhinjam port.

“No, there is no scientific proof behind that,” he says, adding, “Earlier, there was plenty of catch for these fishers. Now, since that has reduced, they have begun to catch the smaller/younger mussels, which in turn affects their normal growth. They may claim the opposite, but that’s the ground reality.”

Dr. Appukuttannair Biju Kumar, the head of the Dept. of Aquatic Biology and Fisheries at the University of Kerala, leans towards the narrative offered by the fishers, though. He grew up close to Mulloor, which was once a thriving center for the mussel ecosystem. The size of the mussels you get in this region has reduced considerably from what it was before the introduction of the port, he reckons.

“Mussels are filter feeders. When there is sedimentation and siltation, owing to dredging and other construction activities of the port, the feeding as well as the growth cycles of the mussel get adversely affected.” There have also been studies that prove the presence of poisonous plankton in the seawater in these regions, Biju Kumar notes.

These microscopic organisms, regionally termed Kadalkkara, are toxic algae that have thrived on the lack of oxygen in these waters. They not only impact the growth of mussels but also can cause adverse effects on the divers. Several mussel divers IPS spoke to had complained of itching and other skin infections they suffered while diving in the last 5 – 7 years. Biju Kumar does feel that there is a rationale behind their experience, citing the aforementioned phenomenon.

The port construction in the area has been blamed for affecting the size and availability of mussels. Credit: Bharath Thampi/IPS

The port construction in the area has been blamed for affecting the size and availability of mussels. Credit: Bharath Thampi/IPS

As the port becomes operational in the future, the mussel ecosystem loss will only worsen, Biju Kumar suggests. Vizhinjam was once rich in biodiversity and clean water, with the mussel habitat playing a crucial role in the same. That is certainly a story of the past, he muses.

Ibrahim reaches back ashore at the lighthouse beach at Kovalam, where he often serves his duty as a lifeguard. As he places the basket on the beach, a couple of old women, who sell fish at the nearby market, come to inspect his catch. After a brief conversation, he seals the deal with one of the women for a price of Rs. 500 (about USD 5.77) for the whole of it. He turns towards me, shrugs, and says knowingly, “I told you I won’t get much for it. That’s the price of nearly two hours of work.”

IPS UN Bureau Report

 


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