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AI-Media to Debut Cutting-Edge Language Solutions at ISE 2025

BARCELONA, Spain, Jan. 28, 2025 (GLOBE NEWSWIRE) — AI–Media, a global leader in AI–powered captioning and translation solutions, is thrilled to announce its debut at Integrated Systems Europe (ISE) 2025, the world’s leading event for AV technology and integrated solutions. From February 4–7 in Barcelona, AI–Media will demonstrate its cutting–edge innovations that are revolutionizing accessibility, enhancing audience engagement, and solidifying its expansion across Europe.

Attendees can visit AI–Media at Booth #4G500 to discover how its solutions are redefining the future of subtitling and accessibility for broadcasters and AV professionals.

Pioneering Innovation at ISE 2025

AI–Media is setting new standards in accessibility workflows with its AI–driven technologies, seamlessly integrating into SDI and IP infrastructures while supporting advanced API and GPI capabilities. Visitors to the AI–Media booth will experience:

  • LEXI Live AI–Powered Captions: Achieve unparalleled accuracy, real–time responsiveness, and exceptional cost efficiency.
  • Multilingual Captioning and Translation: Overcome language barriers with real–time translations that empower global audiences to connect effortlessly.
  • Industry–Leading Encoder Technology: Explore AI–Media’s reliable SDI and IP video encoders, trusted by top broadcasters for exceptional performance in both in–person and streaming environments.
  • Exclusive First Look: LEXI Voice: Witness the future of real–time voice translation with LEXI Voice, AI–Media’s groundbreaking technology set to transform the industry upon its release later this year.

Building a More Accessible Future

“At AI–Media, accessibility is more than compliance—it’s the cornerstone of an inclusive and globally connected world,” said James Ward, Chief Sales Officer at AI–Media. “By combining innovation with practicality, we deliver scalable solutions that empower broadcasters and AV professionals to reach diverse audiences, meet regulatory demands like the European Accessibility Act, and revolutionize how content is experienced. ISE 2025 is an incredible opportunity to showcase the transformative power of our technology.”

Navigating the European Accessibility Act (EAA)

With the European Accessibility Act (EAA) set to take effect on June 28, 2025, broadcasters and AV professionals face new challenges in ensuring accessibility compliance. AI–Media’s advanced solutions are designed to meet these requirements effortlessly, offering seamless integration and scalability while elevating audience engagement.

Why ISE Matters for AI–Media

AI–Media’s debut at ISE underscores its commitment to innovation, collaboration, and leadership in the AV space. ISE provides an unparalleled opportunity to connect with industry leaders, explore the latest trends, and build strategic partnerships with AV system integrators across Europe.

Join AI–Media at ISE 2025

Don’t miss the chance to experience AI–Media’s transformative solutions at ISE 2025. Visit Booth #4G500 to see live demonstrations and learn how AI–Media can revolutionize your accessibility and language strategies. To schedule a meeting or learn more, visit ai–media.tv.

About AI–Media

Founded in Australia in 2003, AI–Media is a pioneering technology company specialising in AI language and captioning workflow solutions. As a global leader, AI–Media provides high–quality AI–powered live and recorded captioning and translation technology and solutions to a diverse range of customers and markets worldwide. For the first time in February 2024, AI–Media unveiled groundbreaking data showcasing the superiority of its AI captioning product, LEXI, over traditional more expensive human workflows. With deep industry experience and sophisticated AI technology to create solutions which streamline and simplify processes, AI–Media empowers leading broadcasters, enterprises and government agencies globally to ensure seamless accessibility and inclusivity of their content.

AI–Media (ASX: AIM) commenced trading on the ASX on 15 September 2020.  

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3a29c6c8–afbd–4ea8–a1aa–bfced9437813


GLOBENEWSWIRE (Distribution ID 9348568)

Equativ Revela Maestro by Equativ: A sua Plataforma de Curation Avançada para Otimização de Campanhas e Maior Controle dos Anunciantes

NOVA YORK, Jan. 22, 2025 (GLOBE NEWSWIRE) — A Equativ, uma empresa global independente de adtech, anunciou hoje grandes atualizações da sua plataforma de curadoria de ponta a ponta, a Equativ Buyer Connect (EBC), agora chamada de Maestro by Equativ, que centraliza o gerenciamento de campanhas programáticas e fornece aos compradores de anúncios acesso direto aos suprimentos de alta qualidade e em escala. Desde o lançamento da sua plataforma de curadoria há quatro anos, a Equativ obteve feedback de mais de 500 agências de mídia (incluindo todas as seis grandes agências de publicidade), editores e curadores de dados – que coletivamente criaram mais de 30.000 deals com curadoria – contribuindo para o refinamento e o lançamento do aprimorado Maestro by Equativ. Essa evolução dá aos curadores maior controle por meio de uma interface otimizada, viabilizando que eles definam critérios precisos para posicionamentos de anúncios, garantindo que as campanhas estejam alinhadas com os padrões de segurança, relevância e sustentabilidade da marca, gerando resultados melhores.

“Agradecemos à Equativ pelo seu apoio na curadoria de inventário das nossas campanhas, levando a um melhor CTR, aumento de visualizações e alcance mais amplo”, disse Sebastián Orduvini, OMG Marketplace Lead, Programmatic. “Isso destaca tanto o impacto do Maestro quanto o compromisso da Equativ com a excelência e a inovação na publicidade.”

Maestro: Maestro by Equativ: the most intuitive platform to curate and activate sophisticated targeting solutions to deliver high–performing, low–carbon, omnichannel ad campaigns with complete control.

Um trecho de mídia que acompanha este anúncio está disponível clicando neste link.

Maestro by Equativ tem um alcance global, incluindo uma integração direta com mais de 70 DSPs e mais de 30 provedores de dados, como LiveRamp, Lotame, IAS e Audigent, e muito mais para maximizar a eficiência da campanha. Sua interface intuitiva e suporte personalizado em 19 países garantem fácil adoção e operação em todo o mundo. Algumas das características expandidas do aprimorado Maestro by Equativ incluem:

  • Capacidade Avançada de Dados: Integração perfeita de dados first–party, soluções sem cookies, IDs alternativos e suporte a provedores de dados agnósticos para diversos casos de uso, como segmentação e limitação de frequência.
  • Meta Deals para Otimização: Ferramentas avançadas de gestão de deals que viabilizam operações simplificadas e melhores resultados para os compradores finais.
  • Ativação de Campanha: Os curadores têm a capacidade de executar deals diretos com o uso do inventário premium da Equativ.

Além disso, novos recursos do legado de experiência da Sharethrough serão lançados em um futuro próximo:

  • Aprimoramentos Criativos: Soluções criativas exclusivas e apoiadas por pesquisas, projetadas para aumentar o desempenho e o engajamento.
  • GreenPMPs™: Com um botão de alternância simples e exclusivo, os curadores podem reduzir as emissões das suas campanhas, removendo sites de risco climático com emissões desnecessariamente altas, de acordo com o Scope3.

“Quando desenvolvemos nossa tecnologia de curation de primeira geração em 2020, nosso objetivo era criar valor para compradores e editores de mídia”, disse Parag Vohra, Chief Revenue Officer da Equativ. “Com as mudanças das necessidades do mercado e do cliente, refinamos nossa plataforma de curadoria intuitiva e completa para oferecer aos compradores de anúncios um controle inigualável, permitindo que eles simplifiquem as estratégias omnicanal, aproveitem os dados primários e escalonem as campanhas com mais eficiência, ao mesmo tempo em que apoiam o ecossistema mais amplo.”

“Maestro nos ajuda a alcançar mais usuários e utilizar vários formatos de anúncios, tanto nacional como internacionalmente”, disse Piotr Wiktor, Head of Programmatic Trading & Partnerships da IPG Mediabrands. “As opções de teste da plataforma nos permitem alocar melhor os orçamentos dos clientes e, comparando o desempenho por meio de nosso DSP, escolhemos plataformas com o melhor ROI. As soluções da Equativ muitas vezes superam às soluções dos concorrentes e sempre ficamos satisfeitos com o apoio deles, que ajudam os nossos negócios a crescer na direção certa.”

“A Equativ tem sido fantástica, fornecendo treinamento e suporte inestimáveis”, disse Alyssa Allen, Vice–Presidente de Operações Comerciais da Frameplay. “Eles nos ajudaram a ativar campanhas de marca in–game por uma fração dos custos tradicionais, alcançando públicos altamente engajados.”

Para mais informações sobre Maestro by Equativ, visite o nosso site aqui.

Para perguntas da mídia, contate: Caroline Millié Figueiredo em: [email protected]

Sobre a Equativ

A Equativ, uma plataforma de anúncios independente líder, oferece escala e simplicidade para a publicidade digital. Após sua recente fusão com a Sharethrough e a aquisição da Kamino Retail, anunciantes, proprietários de mídia e parceiros de tecnologia passaram a confiar nos serviços e tecnologia avançados de SSP, curadoria e mídia de varejo da Equativ para alcançar o máximo dos resultados dos negócios. Com foco no vídeo programático, CTV e soluções baseadas em dados focados na privacidade, a Equativ viabiliza que os clientes sejam ativados em todo o ecossistema digital e protejam a privacidade do consumidor. A experiência global da empresa também é apoiada por uma equipe de mais de 750 funcionários em 19 países. Com sedes em Paris e Nova York, as equipes internacionais da Equativ se dedicam a cumprir a promessa de adtech, garantindo trocas de valor justo em todo o ecossistema. www.equativ.com / @equativ / https://www.linkedin.com/company/equativ/ 


GLOBENEWSWIRE (Distribution ID 9335909)

Equativ stellt Maestro by Equativ vor: Seine fortschrittlichste End-to-End-Curation-Plattform für verbesserte Kampagnenleistung und mehr Kontrolle für Werbetreibende

NEW YORK, Jan. 22, 2025 (GLOBE NEWSWIRE) — Equativ, ein globales, unabhängiges Adtech–Unternehmen, gab heute wichtige Upgrades seiner All–in–One–Curation–Plattform Equativ Buyer Connect (EBC) bekannt, die jetzt in Maestro by Equativ umbenannt wurde. Ihr Schwerpunkt liegt in der Zentralisierung der programmatischen Kampagnenmanagement und in der Bereitstellung des direkten Zugriffs auf ein qualitativ hochwertiges, skaliertes Inventar für Werbetreibende. Seit dem Start seiner Kurationsplattform vor vier Jahren hat Equativ von über 500 Medienagenturen (darunter alle sechs der „Big Six“–Werbeagenturen), Publishern und Datenkuratoren Feedback gesammelt, die gemeinsam mehr als 30.000 kuratierte Deals erstellt haben. Dies hat zur Verfeinerung und Offenlegung eines verbesserten Maestro von Equativ beigetragen. Mit dieser Weiterentwicklung haben Kuratoren durch eine optimierte Schnittstelle mehr Kontrolle und gleichtzeitig die Möglichkeit, präzise Kriterien für Ad–Platzierungen festzulegen und sicherzustellen, dass Kampagnen den Standards für Brand Safety, Relevanz und Nachhaltigkeit entsprechen, was letztlich zu besseren Ergebnissen führt.

„Wir sind Equativ für seine Unterstützung bei der Kuratierung von Inventar für unsere Kampagnen, was zu einer besseren Klickrate, mehr Aufrufen und einer größeren Reichweite geführt hat“, sagte Sebastián Orduvini, OMG Marketplace Lead, Programmatic. „Dies unterstreicht sowohl die Wirkung von Maestro als auch das Engagement von Equativ für herausragende Leistung und Innovation in der Werbung.“

Maestro: Maestro by Equativ: the most intuitive platform to curate and activate sophisticated targeting solutions to deliver high–performing, low–carbon, omnichannel ad campaigns with complete control.

Ein Medien–Snippet zu dieser Mitteilung ist verfügbar, wenn Sie auf diesen Link klicken

Maestro by Equativ bietet eine globale Reichweite, einschließlich direkter Integration mit mehr als 70 DSPs und über 30 Datenanbietern wie LiveRamp, Lotame, IAS und Audigent, um die Effizienz von Kampagnen zu maximieren. Die benutzerfreundliche Oberfläche und der personalisierte Support in 19 Ländern gewährleisten eine einfache Implementierung und Nutzung weltweit. Zu den erweiterten Funktionen des verbesserten Maestro by Equativ gehören:

  • Erweiterte Datenfunktionen: Nahtlose Integration von First–Party–Daten, cookielosen Lösungen, alternativen IDs und der Unterstützung neutraler Datenanbieter für vielfältige Anwendungsfälle wie Targeting und Frequency Capping.
  • Meta–Deals zur Optimierung: Fortschrittliche Deal–Management–Tools, die optimierte Abläufe und bessere Ergebnisse für Endkunden ermöglichen.
  • Kampagnenaktivierung: Kuratoren können direkte Deals umsetzen und dabei auf das hochwertige Premium–Inventar von Equativ zurückgreifen.

Darüber hinaus werden bald neue Funktionen veröffentlicht, die auf der langjährigen Erfahrung von Sharethrough basieren:

  • Kreative Verbesserungen: Forschungsbasierte und exklusive kreative Lösungen, die entwickelt wurden, um Performance und Engagement zu steigern.
  • GreenPMPs™: Mit einem einfachen und einzigartigen Umschaltknopfs können Kuratoren die Emissionen ihrer Kampagnen reduzieren, indem sie klimabelastende Seiten mit unnötig hohen Emissionen (gemessen mit Scope3) ausschließen.

„Als wir im Jahr 2020 unsere Kuratierungstechnologie der ersten Generation entwickelten, bestand unser Ziel darin, sowohl für Media Buyer als auch für Publisher einen Mehrwert zu schaffen“, sagte Parag Vohra, Chief Revenue Officer bei Equativ. „Da sich der Markt und die Kundenbedürfnisse weiterentwickelten, haben wir unsere intuitive All–in–One–Curation–Plattform verfeinert, um Werbetreibenden eine einzigartige Kontrolle zu bieten. So können sie Omnichannel–Strategien optimieren, First–Party–Daten nutzen und Kampagnen effektiver skalieren und gleichzeitig das breitere Ökosystem unterstützen.“

„Maestro hilft uns, mehr User zu erreichen und verschiedene Ad–Formate im In– und Ausland zu verwenden“, sagte Piotr Wiktor, Head of Programmatic Trading & Partnerships bei IPG Mediabrands. „Mithilfe der Testoptionen der Plattform können wir das Kundenbudget besser einteilen und durch den Leistungsvergleich über unseren DSP wählen wir die Plattformen mit dem besten ROI aus. Die Lösungen von Equativ übertreffen häufig die der Wettbewerber, und wir waren stets mit ihrem Support zufrieden, der unser Geschäft in die richtige Richtung voranbringt”

„Equativ war fantastisch und hat uns unschätzbar wertvolles Training und Support bereitgestellt“, sagte Alyssa Allen, Vice President of Commercial Operations von Frameplay. „Sie haben uns dabei geholfen, In–Game–Brand–Kampagnen zu einem Bruchteil der herkömmlichen Kosten zu aktivieren und so eine hoch engagierte Zielgruppe zu erreichen.“

Um mehr über Maestro by Equativ zu erfahren, besuchen Sie hier unsere Website.

Über Equativ
Equativ, eine führende unabhängige Werbeplattform, sorgt für Skalierbarkeit und Einfachheit in der digitalen Werbung. Nach der kürzlich erfolgten Fusion mit Sharethrough und der Übernahme von Kamino Retail verlassen sich Werbetreibende, Medieninhaber und Technologiepartner nun auf die fortschrittlichen SSP–, Kuratierungs– und Einzelhandelsmediendienste und –technologien von Equativ, wenn es darum geht, maximale Geschäftsergebnisse zu erzielen. Mit dem Schwerpunkt auf datenschutzorientierten programmatischen Video–, CTV–und datengesteuerten Lösungen ermöglicht Equativ seinen Kunden die Aktivierung im gesamten digitalen Ökosystem bei gleichzeitigem Schutz der Privatsphäre der Verbraucher. Die globale Expertise des Unternehmens wird außerdem durch ein Team von über 750 Mitarbeitern in 19 Ländern unterstützt. Die internationalen Teams von Equativ mit Hauptsitz in Paris und New York widmen sich der Erfüllung der Adtech–Versprechen und gewährleisten einen fairen Wertaustausch im gesamten Ökosystem. www.equativ.com /@equativ / https://www.linkedin.com/company/equativ/


GLOBENEWSWIRE (Distribution ID 9335909)

Equativ présente Maestro by Equativ, la version de sa plateforme de curation end-to-end la plus aboutie, qui garantit des campagnes plus performantes et un meilleur contrôle pour les annonceurs

NEW YORK, 22 janv. 2025 (GLOBE NEWSWIRE) — Equativ, principale plateforme adtech indépendante mondiale, annonce aujourd’hui l’intégration d’innovations majeures à sa plateforme de curation tout–en–un, Equativ Buyer Connect (EBC), désormais rebaptisée Maestro by Equativ. La plateforme centralise la gestion des campagnes programmatiques et fournit aux acheteurs médias un accès direct à d’importantes sources d’inventaire de grande qualité. Depuis le lancement de sa plateforme de curation il y a quatre ans, Equativ a recueilli les commentaires de plus de 500 agences média (y compris les six plus grandes agences du marché), éditeurs et « data curators », qui ont collectivement créé plus de 30 000 deals, contribuant à la création d’une version améliorée de Maestro by Equativ. Cette évolution donne aux curateurs un plus grand contrôle grâce à une interface optimisée, qui leur permet de définir des critères précis pour les emplacements publicitaires tout en s’assurant que les campagnes sont conformes aux normes en matière de brand safety, de pertinence et sustainability, ce qui permet d’atteindre de meilleurs résultats.

« Nous sommes reconnaissants à Equativ pour son soutien dans la constitution d’un inventaire pour nos campagnes, ce qui a permis d’améliorer le taux de clics, d’augmenter le nombre de vues et de développer le reach de nos campagnes », a déclaré Sebastián Orduvini, Marketplace Lead, Programmatic chez OMG. « Ce succès souligne à la fois l’impact de Maestro et l’engagement d’Equativ en faveur de l’excellence et de l’innovation dans le domaine de la publicité ».

Maestro: Maestro by Equativ: the most intuitive platform to curate and activate sophisticated targeting solutions to deliver high–performing, low–carbon, omnichannel ad campaigns with complete control.

Une coupure de presse jointe au présent communiqué est disponible en cliquant sur ce lien.

Maestro by Equativ bénéficie d’une présence mondiale qui comprend l’intégration directe avec plus de 70 DSP et plus de 30 data providers, tels que notamment LiveRamp, Lotame, IAS et Audigent, afin d’optimiser l’efficacité des campagnes. Son interface intuitive et son assistance personnalisée dans 19 pays en font un outil facile
à adopter et à utiliser dans le monde entier. La version améliorée de Maestro by Equativ présente notamment les caractéristiques suivantes :

  • Capacités avancées en matière de données : intégration transparente
    des données first party, des solutions cookieless, des solutions d’identification alternatives, et prise en charge des fournisseurs de données agnostiques pour divers cas d’utilisation tels que le ciblage et le plafonnement de fréquence.
  • Meta Deals pour l’optimisation : outils avancés de gestion des transactions permettant de rationaliser les opérations et d’obtenir de meilleurs résultats pour les acheteurs finaux.
  • Activation de campagne : les curateurs peuvent réaliser des transactions directes en exploitant l’inventaire premium qu’Equativ met à leur disposition.

En outre, de nouvelles fonctionnalités héritées de l’expertise de Sharethrough seront lancées dans un avenir proche :

  • Améliorations créatives : des solutions créatives exclusives et fondées sur la recherche, conçues pour stimuler les performances et l’engagement.
  • GreenPMP™ : grâce à un simple bouton interrupteur, les curateurs peuvent réduire les émissions de leurs campagnes en supprimant les sites présentant des risques pour le climat avec des émissions inutilement élevées, telles que mesurées par Scope3.

« Lorsque nous avons développé notre technologie de curation de première génération en 2020, notre objectif était de créer de la valeur à la fois pour les éditeurs et les acheteurs médias » explique Parag Vohra, Chief Officer Revenue chez Equativ. « Au fur et à mesure de l'évolution du marché et des clients, nous avons redéfini notre plateforme de curation intuitive et tout–en–un pour offrir aux acheteurs média un contrôle inégalé, leur permettant de rationaliser les stratégies omnicanales, d'exploiter les données first party et d'étendre les campagnes plus efficacement, tout en continuant à soutenir l'écosystème au sens large. »

« Maestro nous permet d’atteindre plus d’utilisateurs et d’exploiter différents formats publicitaires, tant au niveau national qu’international », a ajouté Piotr Wiktor, Responsable du trading programmatique et des partenariats chez IPG Mediabrands. « Les options de test de la plateforme nous permettent de mieux répartir les budgets des clients, et en comparant les performances par le biais de notre plateforme à la demande, nous choisissons les plateformes qui offrent le meilleur retour sur investissement. Les solutions d’Equativ sont souvent plus performantes que celles des concurrents et nous avons toujours été satisfaits de leur accompagnement, qui a permis à notre activité de se développer dans la bonne direction ».

« Equativ a été un partenaire formidable, qui nous a offert une formation très utile et un soutien précieux », a déclaré Alyssa Allen, Vice–présidente des opérations commerciales chez Frameplay. « Grâce à leur équipe, nous avons pu mettre en place des campagnes de publicité « in game » pour une fraction des coûts traditionnels, et d’atteindre ainsi des
audiences très engagées ».

Pour en savoir plus sur Maestro by Equativ, veuillez consulter notre site Internet ici.

Pour toute demande des médias, veuillez contacter Caroline Millié Figueiredo à [email protected].

À propos d’Equativ

Equativ est une plateforme publicitaire indépendante qui simplifie et optimise la publicité digitale à grande échelle. Grâce à sa récente fusion avec Sharethrough et l’acquisition de Kamino Retail, Equativ met à disposition des annonceurs, des éditeurs de médias et des partenaires technologiques des solutions avancées de SSP, de curation et de retail media. Avec une expertise reconnue en vidéo programmatique, CTV et des solutions data–driven conçues dans le respect de la vie privée des consommateurs, Equativ permet à ses clients de déployer des campagnes efficaces sur l’ensemble de l’écosystème numérique tout en protégeant les données personnelles. L’expertise mondiale d’Equativ est également soutenue par une équipe de plus de 750 employés répartis dans 19 pays. Basées à Paris et à New York, les équipes internationales d’Equativ se consacrent au maintien de la promesse de l’adtech, en assurant des échanges de valeur équitables dans l’ensemble de l’écosystème. www.equativ.com / @equativ / https://www.linkedin.com/company/equativ/


GLOBENEWSWIRE (Distribution ID 9335909)

Equativ Unveils Maestro by Equativ: Its Most Advanced End-to-End Curation Platform for Enhanced Campaign Performance and Greater Control for Advertisers

NEW YORK, Jan. 22, 2025 (GLOBE NEWSWIRE) — Equativ, a global independent adtech company, today announced major upgrades to its all–in–one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralizes programmatic campaign management and provides ad buyers with direct access to high–quality, scaled supply. Since launching its curation platform four years ago, Equativ has gathered feedback from over 500 media agencies (including all six of the Big Six Advertising Agencies), publishers, and data curators—who have collectively created more than 30,000 curated deals—contributing to the refinement and unveiling of an enhanced Maestro by Equativ. This evolution gives curators greater control through an optimized interface, enabling them to define precise criteria for ad placements while ensuring campaigns align with brand safety, relevance, and sustainability standards, ultimately driving better outcomes.

“We are grateful to Equativ for their support in curating inventory for our campaigns, leading to better CTR, increased views and broader reach,” said Sebastián Orduvini, OMG Marketplace Lead, Programmatic. “This highlights both Maestro’s impact and Equativ’s commitment to excellence and innovation in advertising.”

Maestro: Maestro by Equativ: the most intuitive platform to curate and activate sophisticated targeting solutions to deliver high–performing, low–carbon, omnichannel ad campaigns with complete control.

A Media Snippet accompanying this announcement is available by clicking on this link.

Maestro by Equativ boasts a global reach that includes direct integration with more than 70 DSPs and over 30 data providers, such as LiveRamp, Lotame, IAS, and Audigent, and more to maximize campaign efficiency. Its intuitive interface and personalized support across 19 countries ensure easy adoption and operation worldwide. Some of the expanded features of the improved Maestro by Equativ include:

  • Advanced Data Capabilities: Seamless integration of first–party data, cookieless solutions, alternative IDs, and agnostic data provider support for diverse use cases such as targeting and frequency capping.
  • Meta Deals for Optimization: Advanced deal management tools enabling streamlined operations and better outcomes for end buyers.
  • Campaign Activation: Curators have the ability to execute direct deals leveraging Equativ's premium direct inventory.

Additionally, new features from Sharethrough's legacy of expertise will be released in the near future:

  • Creative Enhancements: Research–backed and exclusive creative solutions designed to boost performance and engagement.
  • GreenPMPs™: With a simple and unique toggle button, curators can reduce the emissions of their campaigns by removing climate risk sites with unnecessarily high emissions as measured by Scope3.

“When we developed our first–generation curation technology in 2020, our goal was value creation for both media buyers and publishers,” said Parag Vohra, Chief Revenue Officer at Equativ. “As the market and client needs evolved, we refined our intuitive, all–in–one curation platform to offer ad buyers unmatched control, enabling them to streamline omnichannel strategies, leverage first–party data, and scale campaigns more effectively while still supporting the broader ecosystem.”

“Maestro helps us reach more users and utilize various ad formats, both domestically and internationally,” said Piotr Wiktor, Head of Programmatic Trading & Partnerships at IPG Mediabrands. “The platform’s testing options let us better allocate clients' budgets, and by comparing performance through our DSP, we choose platforms with the best ROI. Equativ’s solutions often outperform competitors' and we’ve always been satisfied with their support, helping our business grow in the right direction.”

“Equativ has been fantastic, providing invaluable training and support,” said Alyssa Allen, Vice President of Commercial Operations of Frameplay. “They’ve helped us activate in–game brand campaigns at a fraction of traditional costs, reaching highly engaged audiences.”

To learn more about Maestro by Equativ, please visit our website here.

For media inquiries, please contact: Caroline Millié Figueiredo at: [email protected]

About Equativ
Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising. Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ's advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes. With a focus on privacy–first programmatic video, CTV, and data–driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy. The company’s global expertise is also backed by a team of over 750 employees across 19 countries.

Headquartered in Paris and New York, Equativ’s international teams are dedicated to fulfilling the promise of adtech, ensuring fair value exchanges throughout the ecosystem. www.equativ.com / @equativ / https://www.linkedin.com/company/equativ/  


GLOBENEWSWIRE (Distribution ID 9335842)

Deriv reconnu comme « Most Innovative – MEA 2025 »

  • Deriv participe à l’iFX Expo à Dubaï et remporte le titre de « Most Innovative Broker – MEA 2025 »
  • Ce prix reflète l’objectif de Deriv pour 2025 : devenir une entreprise axée sur l’intelligence artificielle, redéfinir la fintech et façonner l’avenir du trading.

DUBAÏ, Émirats arabes unis, 20 janv. 2025 (GLOBE NEWSWIRE) — Deriv est fier d’avoir été nommé « Most Innovative Broker – MEA 2025 » lors de l’iFXEXPO de Dubaï cette année. Cette prestigieuse distinction souligne l’engagement de l’entreprise en faveur de l’innovation, du renforcement de la confiance et de la prestation de services exceptionnels rendus aux clients et partenaires. Fort de ses 25 ans à la tête du secteur, Deriv a rendu le trading plus accessible dans le monde en offrant une large palette de plateformes, de produits et de solutions avancées.

Deriv reçoit fièrement le prestigieux prix UF Award à Dubaï en signe de notre engagement indéfectible pour l’innovation

L’engagement de Deriv en matière d’innovation a favorisé l’intégration de l’IA dans l’ensemble de ses opérations, ce qui améliore l’efficacité et les expériences utilisateur. En outre, afin de simplifier les flux de travail et d’autonomiser ses équipes, Deriv a adopté les plateformes à faible codage. Ces outils ont réduit le temps de développement, ce qui rend les itérations plus rapides et améliore les projets tels que les mises à jour de site web et l’intégration utilisateur. En obviant aux défis des systèmes à codage lourd traditionnels, cette stratégie a permis de stimuler l’innovation dans l’ensemble de l’organisation.

Cette récompense survient au cours d’une phase transformative du parcours de Deriv qui évolue pour devenir une entreprise axée sur l’IA. « En 2025, notre objectif vise à intégrer l’IA à l’ADN de chaque service et d’autonomiser nos équipes pour renforcer leurs capacités », a déclaré Rakshit Choudhary, co–PDG de Deriv. « Nous envisageons d’automatiser les tâches, de tirer parti de l’analyse de données, de simplifier les processus et d’évoluer plus intelligemment grâce à l’IA. »

La vision de Deriv en matière d’intelligence artificielle couvre plusieurs aspects de ses opérations, notamment une assistance prédictive pour répondre aux requêtes des clients, des protocoles de conformité améliorés et des processus de recrutement optimisés. En dehors de ses progrès internes, Deriv envisage d’innover et de déployer de nouvelles offres de produits à l’aide de l’IA. Prakash Bhudia, Responsable Produit et Croissance à Deriv, a déclaré que : « Le prix “Most Innovative Broker – MEA 2025” est un témoignage de notre quête incessante d’excellence. Par ailleurs, ce prix met en avant notre mission visant à fournir aux traders des solutions intuitives et à la pointe de la technologie, tout en offrant une expérience de trading fluide et fiable. »

À propos de Deriv

Depuis 25 ans, Deriv s’attèle à rendre le trading en ligne accessible à tous, partout. Constituée aujourd’hui d’un réseau comptant plus de 2,5 millions de traders dans le monde, l’entreprise fournit une riche gamme de types de contrat. En outre, elle propose fièrement plus de 200 actifs sur des marchés populaires à partir de ses plateformes de trading primées et intuitives. Deriv a su développer une culture au sein de ses bureaux, comptant plus de 1 400 employés répartis dans le monde, qui célèbre les réalisations, encourage la croissance professionnelle et favorise le développement des talents, ce qui justifie son accréditation Platinum délivrée par Investors in People.

Contact presse

[email protected]

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Deriv recognised as “Most Innovative Broker – MEA 2025”

  • Deriv attends the iFX Expo in Dubai and takes home the title “Most Innovative Broker – MEA 2025”
  • This award reflects Deriv’s 2025 objective of being an AI–first company, redefining fintech and shaping the future of trading

DUBAI, United Arab Emirates, Jan. 20, 2025 (GLOBE NEWSWIRE) — Deriv has proudly been named the “Most Innovative Broker – MEA 2025” at this year’s Dubai iFXEXPO. This prestigious award highlights the company’s commitment to groundbreaking innovation, building trust, and providing exceptional service to both clients and partners. With 25 years of industry leadership, Deriv has made trading more accessible worldwide by offering a wide array of platforms, products, and advanced solutions.

Deriv proudly receives the prestigious UF Award in Dubai, a testament to our unwavering commitment to innovation

Deriv’s focus on innovation has driven the integration of AI across its operations, enhancing efficiency and user experiences. To streamline workflows and empower its teams, Deriv has embraced low–code platforms. These tools have reduced development times, enabling quicker iterations and improvements across projects like website updates and user onboarding. By addressing the challenges of traditional code–heavy systems, this strategy has fuelled innovation across the organisation.

This accolade coincides with a transformative phase in Deriv’s journey as it pivots towards becoming an AI–first company. “In 2025, our focus will be on integrating AI into the DNA of every department and empowering our teams to build their capabilities,” said Rakshit Choudhary, Co–CEO of Deriv. “We plan to use AI to automate tasks, leverage data analysis, streamline processes, and scale smarter.”

Deriv’s vision for artificial intelligence spans multiple facets of its operations, including predictive support to address client queries, enhanced compliance protocols, and optimised recruitment processes. Beyond its internal advancements, Deriv plans to use AI to innovate and deploy new product offerings. Prakash Bhudia, Head of Product and Growth at Deriv, reflected on the achievement: “Being named the ‘Most Innovative Broker – MEA’ is a testament to our relentless pursuit of excellence. This award underscores our mission to empower traders with intuitive, cutting–edge solutions while ensuring a seamless, trustworthy trading experience.”

About Deriv

For 25 years, Deriv has been committed to making online trading accessible to anyone, anywhere. Trusted by over 2.5 million traders worldwide, the company offers an expansive range of trade types and boasts over 200 assets across popular markets on award–winning, intuitive trading platforms. With a workforce of more than 1,400 people globally, Deriv has cultivated an environment that celebrates achievements, encourages professional growth, and nurtures talent development, which is reflected in its Platinum accreditation by Investors in People.

Press contact

[email protected]

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A Deriv é reconhecida como “Most Innovative Broker – MEA 2025”

  • A Deriv participa na Dubai iFX Expo e traz para casa o título de “Most Innovative Broker – MEA 2025”
  • Este prémio reflete o objetivo da Deriv para 2025 de ser uma empresa que prioriza a IA enquanto redefine o setor Fintech, moldando, assim, o futuro da negociação

Dubai, Emirados Árabes Unidos, Jan. 20, 2025 (GLOBE NEWSWIRE) — A Deriv orgulha–se de ter sido nomeada de “Most Innovative Broker – MEA 2025” no evento Dubai iFXEXPO deste ano. Este prestigioso prémio reconhece o compromisso inabalável da Deriv em impulsionar a inovação, promover a confiança e fornecer um serviço excecional tanto para clientes como para parceiros. Ao longo dos seus 25 anos de liderança no setor, a Deriv tornou a negociação mais acessível em todo o mundo, ao oferecer uma ampla gama de plataformas, produtos e soluções avançadas.

A Deriv recebe, com orgulho, o prestigiado UF Award no Dubai, um testemunho do nosso compromisso inabalável para com a inovação

O foco da Deriv na inovação impulsionou a integração da IA nas nossas operações, melhorando a eficiência e as experiências dos utilizadores. Para agilizar os processos de trabalho e capacitar as suas equipas, a Deriv adotou plataformas de low–code. Estas ferramentas reduziram os tempos de desenvolvimento, permitindo iterações e melhorias mais rápidas em projetos como atualizações de websites e integração de utilizadores. Ao enfrentar os desafios dos sistemas tradicionais de código pesado, esta estratégia tem fomentado a inovação em toda a organização

Esta distinção coincide com uma fase de transformação no percurso da Deriv, que se está a orientar para ser uma empresa que dá primazia à IA. “Em 2025, o nosso foco será integrar a IA no ADN de todos os departamentos e capacitar as nossas equipas para desenvolverem as suas habilidades, disse Rakshit Choudhary, Co–CEO da Deriv. “Tencionamos utilizar a IA para automatizar tarefas, tirar partido da análise de dados, simplificar processos e escalar de forma mais inteligente.”

A visão da Deriv no âmbito da inteligência artificial abrange várias facetas das nossas operações, incluindo o suporte preditivo para responder às questões dos clientes, protocolos de conformidade melhorados e processos de recrutamento otimizados. Para além dos avanços internos, a Deriv continua a revolucionar a sua carteira de produtos. Prakash Bhudia, Head of Product and Growth da Deriv, refletiu sobre esta conquista: “Ser nomeado “Most Innovative Broker – MEA” é um testemunho da nossa busca incessante pela excelência. Este prémio destaca a nossa missão de capacitar os traders com soluções intuitivas e de vanguarda, assegurando, ao mesmo tempo, uma experiência de negociação perfeita e fiável.”

Sobre a Deriv

Ao longo de 25 anos, a Deriv manteve um compromisso firme de tornar a negociação online acessível a qualquer pessoa, em qualquer lugar. Com a confiança de mais de 2,5 milhões de traders em todo o mundo, a empresa oferece uma ampla variedade de tipos de negociação e disponibiliza mais de 200 ativos em mercados populares nas suas plataformas de negociação premiadas e intuitivas. Com uma força de trabalho de mais de 1.300 pessoas em todo o mundo, a Deriv tem cultivado um ambiente que celebra conquistas, incentiva o crescimento profissional e promove o desenvolvimento de talentos, o que é refletido na sua acreditação Platinum pela Investors in People.

CONTACTO DE IMPRENSA

[email protected]

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Zoom unveils new Zoom Team Chat enhancements with AI Companion for streamlined collaboration and communication

  • Zoom Team Chat updates include a new sidebar to organize and streamline chat communication, support for code blocks and in–line code, and AI Companion integrations that help users improve productivity

SAN JOSE, Calif., Jan. 16, 2025 (GLOBE NEWSWIRE) — Today Zoom Communications, Inc. (NASDAQ: ZM) announced the launch of its redesigned Team Chat sidebar, offering users a more customizable and efficient workspace. The new sidebar allows users to organize chats, channels, and apps according to their needs, with features such as drag–and–drop tab arrangement, advanced sorting, and filtering.

“We’re all looking for ways to optimize how we work in the new year, and catching up on chats can be overwhelming. With Zoom Team Chat, you can do cross–product work and be more productive with Zoom Workplace’s AI–first products like Zoom Docs, Zoom Meetings, and Zoom Whiteboard,” said Smita Hashim, chief product officer of Zoom. “Our new Team Chat sidebar design takes this to the next level by empowering users to collaborate smarter and customize their workspace to fit their preferred workflow. With AI Companion included at no additional cost for our eligible paid users and enhanced Team Chat organization tools, users can triage and track their messages more easily, saving time and allowing them to focus on what matters most.”

Zoom customers are already seeing the benefits of the redesigned Team Chat sidebar:

“The new sidebar is sure to be a hit with our users. With the ability to customize tabs, navigation becomes smoother and more intuitive, while eliminating the need for endless scrolling,” said Kristian Needham, Senior UCaaS Engineer, Werner®

The new sidebar design and AI enhancements for Team Chat allow users to easily navigate and customize the sidebar and make the most out of chat. Users can prioritize what matters with options to tailor their chat interface by reordering and pinning tabs so they are easily accessible, and customizing notifications for each tab.

Key Team Chat sidebar enhancements and use cases include:

  • A more intuitive layout with new tabs for direct messages, channels, apps, folders, starred, shared spaces, sent, and more, with the ability to simply drag and re–order tabs to better organize and prioritize throughout the workday.
  • Quickly find relevant chats with advanced sorting and filtering options, and follow up on time–sensitive meetings from the “Today” filter on the Meeting chats tab.
  • Get a list of action items from a conversation within a channel with AI Companion.
  • Get caught up quickly by prompting AI Companion to summarize unread conversations in select chats and channels.
  • Find information fast by asking AI Companion to search for a topic or file within a channel.
  • Declutter chat notifications by customizing badging and notifications at the tab level.

Additionally, Zoom Team Chat now supports code blocks and in–line code, helping to optimize workflows with the ability to format and share code within chat messages. With in–line code, users can highlight snippets within text, making them visually distinct to avoid mixing with other shared messages.

Zoom Team Chat makes work more efficient. Users can quickly access a meeting chat, share a whiteboard, jump into a meeting, and so much more, with features that help users manage their time, collaborate effectively, and improve productivity in their everyday tasks:

  • Increase productivity with AI Companion, included at no additional cost with the paid services in Zoom accounts, allowing users to compose chat messages, take quick actions, and generate chat thread summaries.
  • Discuss topics before, during, and after the meeting with continuous meeting chat, which allows chats and links shared before, during, and after the meeting to persist in a dedicated group chat.
  • Share an AI Companion meeting summary in Team Chat, then follow up directly within the chat on action items.
  • Collaborate externally by chatting with outside contacts, providing the flexibility to communicate seamlessly across different projects.
  • Quickly find information across chat, meeting summaries, SMS, docs, and more in a centralized search experience.
  • Zoom Team Chat is part of Zoom Workplace, which includes AI Companion at no additional cost for eligible paid users.

The redesigned Zoom Team Chat sidebar is now available to Zoom Workplace users. For tips on how to make the most of Zoom Team Chat, visit the Zoom blog and the Zoom website. For additional recent innovations from Zoom, visit the Zoom newsroom.

About Zoom
Zoom’s mission is to provide an AI–first work platform for human connection. Reimagine teamwork with Zoom Workplace — Zoom’s open collaboration platform with AI Companion that empowers teams to be more productive. Together with Zoom Workplace, Zoom’s Business Services for sales, marketing, and customer experience teams, including Zoom Contact Center, strengthen customer relationships throughout the customer lifecycle. Founded in 2011, Zoom is publicly traded (NASDAQ:ZM) and headquartered in San Jose, California. Get more information at zoom.com.

Zoom Public Relations
Lacretia Nichols
[email protected]


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Delinea Hires CyberArk Veteran Chris Kelly as President, GTM to Continue Disrupting the Identity Market

SAN FRANCISCO, Jan. 13, 2025 (GLOBE NEWSWIRE) — Delinea, a pioneering provider of solutions for securing identities through centralized authorization, today announced the leadership appointment of Chris Kelly as President, Go–To–Market. With 20+ years of experience driving revenue growth and client experience, Kelly will oversee Delinea’s global sales, channel, solution engineering, and customer success teams as the company positions for accelerated growth.

“Chris’ appointment comes on the heels of a remarkable year for Delinea,” said Art Gilliland, CEO of Delinea. “His extensive global leadership and operational expertise make him the perfect choice to drive Delinea’s next chapter of growth. Chris’ ability to align innovative strategies with customer needs will strengthen our market position and fuel our commitment to serving customers with best–in–class identity security solutions.”

Kelly brings an exceptional track record in the cybersecurity industry, including his tenure as Chief Revenue Officer at CyberArk, where he played a pivotal role in driving revenue growth and market expansion. He has also held senior leadership roles at Adobe and Cisco, showcasing his ability to deliver transformative results for global enterprises.

“I am thrilled to join Delinea at this pivotal moment in the company’s journey,” said Kelly. “Artificial intelligence (AI) is revolutionizing the way organizations approach identity security, risk management, and resilience. With strong investment partners, a talented team, and market–leading technology, Delinea is uniquely positioned to drive innovation and disrupt the market. I am excited to contribute to this mission.”

In 2024, Delinea achieved significant milestones, including:

  • Introducing Cloud Infrastructure Entitlement Management (CIEM) and Identity Threat Detection and Response (ITDR) to the Delinea Platform
  • Completing two strategic acquisitions—Authomize and Fastpath—empowering customers to enhance their security posture, boost productivity, and operate confidently on the most secure and resilient SaaS platform available
  • Surpassing a key annual recurring revenue (ARR) milestone of $350 million as of Q2 2024.
  • Enabling our customer base of over 8,500 organizations worldwide.
  • Earning the leadership position in all 5 leading analyst reports for Privileged Access Management (PAM)

To learn more about how Delinea secures identities at every interaction, visit: https://delinea.com/why–choose–delinea

About Delinea
Delinea is a pioneer in securing identities through centralized authorization, making organizations more secure by seamlessly governing their interactions across the modern enterprise. Delinea allows organizations to apply context and intelligence throughout the identity lifecycle across cloud and traditional infrastructure, data, and SaaS applications to eliminate identity–related threats. With intelligent authorization, Delinea provides the only platform that enables you to discover all identities, assign appropriate access levels, detect irregularities, and immediately respond to identity threats in real–time. Delinea accelerates your teams’ adoption by deploying in weeks, not months, and makes them more productive by requiring 90% fewer resources to manage than the nearest competitor. With a guaranteed 99.99% uptime, the Delinea Platform is the most reliable identity security solution available. Learn more about Delinea on delinea.com, LinkedIn, X, and YouTube.

Media Contact
Justin Ordman
Corporate Communications Director
[email protected]

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