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Jack Link’s et MrBeast annoncent un partenariat mondial sans précédent

LONDRES, 14 mai 2025 (GLOBE NEWSWIRE) — Jack Link’s, l’un des leaders mondiaux des snacks à base de viande et l’une des plus grandes entreprises alimentaires privées des États–Unis, a annoncé ce jour un partenariat mondial inédit avec le créateur de contenu, l’homme d’affaires et le philanthrope le plus influent de la planète, MrBeast (Jimmy Donaldson).

Cette collaboration historique donnera naissance à une gamme intéressante d’encas co–marqués à base de viande et riches en protéines. Ce partenariat marque la toute première collaboration de MrBeast avec une société de biens de consommation vendus sous emballage pour une gamme de produits co–marqués, indiquant une convergence significative de l’expertise traditionnelle de l’industrie alimentaire et de l’influence numérique moderne.

La collaboration Jack Link’s x MrBeast donne lieu à une nouvelle gamme de collations à base de viande reprenant les saveurs de prédilection du bœuf séché, du biltong et des barres de bœuf. Pratiques et pensés pour les modes de vie actifs, ces produits mettent en valeur la marque signature de MrBeast et répondent à la demande d’encas riches en protéines pour les déjeuners scolaires, les voyages en voiture et l’apport en protéines au quotidien.

« Nous sommes très heureux de nous associer à MrBeast », a déclaré Troy Link, PDG de Jack Link’s. « L’esprit d’entreprise de Jimmy et son engagement envers ses fans correspondent parfaitement aux valeurs de Jack Link’s. Nous pensons que cette collaboration incitera une nouvelle génération de consommateurs à s’intéresser aux snacks à base de viande, dans le monde entier. »

Ce partenariat stratégique cible le marché colossal de la génération Alpha, de la génération Z et de leurs parents. Bien que 33 % des jeunes consommateurs grignotent plus de trois fois par jour, seuls 9 % environ optent actuellement pour des encas à base de viande, ce qui met en évidence une opportunité de croissance substantielle en proposant des choix attrayants et pratiques qui allient la qualité de Jack Link’s à l’influence internationale de MrBeast.*

« Je mange du Jack Link’s depuis toujours, alors faire équipe avec cette marque était une évidence », a déclaré M. Donaldson. « Nous allons maintenant pouvoir faire quelque chose de super amusant et riche en saveur pour nos fans. J’ai hâte que tout le monde voie ce que nous avons imaginé. »

Jeff Housenbold, PDG de MrBeast, d’ajouter : « Nous cherchons toujours à nous associer à des marques qui partagent notre philosophie du “mieux que la concurrence” et du “meilleur pour vous”. Cette collaboration avec Jack Link’s semblait donc tout à fait naturelle. Les Beast Packs sont un moyen de faire passer l’expérience MrBeast de l’écran au rayon snacks, tout en présentant à nos fans les univers de chacun. »

* Nielsen NIQ Demographic Profile (4/28/2025) Mintel 2024

Pour les demandes des médias, veuillez contacter : charlotte@quince–creative.co.uk

Une photo annexée au présent communiqué est disponible à l’adresse suivante : https://www.globenewswire.com/NewsRoom/AttachmentNg/c0209bc2–9432–442f–b60e–a295b57eb139


GLOBENEWSWIRE (Distribution ID 9451366)

Jack Link's and MrBeast Announce Unprecedented Global Partnership

LONDON, May 14, 2025 (GLOBE NEWSWIRE) — Jack Link's, a global leader in meat snacks and one of the largest privately owned food companies in the U.S., today announced a groundbreaking global partnership with the world’s #1 social media creator, businessman, and philanthropist, MrBeast (Jimmy Donaldson).

This landmark collaboration will see the two entities launch an exciting line of co–branded protein–packed meat snack products. This partnership marks MrBeast's first–ever collaboration with a Consumer Packaged Goods (CPG) company for a co–branded product line, signaling a significant convergence of traditional food industry expertise and modern digital influence.

The Jack Link's x MrBeast collaboration introduces a new line of co–branded meat snack packs of your favourite flavours of beef jerky, biltong and beef bars. Designed for convenient snacking and active lifestyles, these packs showcase MrBeast's signature branding, cater to protein–rich snacking needs for school lunches, road trips, and everyday protein fuelling.

“We are incredibly excited to partner with MrBeast,” said Troy Link, CEO of Jack Link's. “Jimmy's entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link's. We believe this collaboration will drive a new generation of consumers into the meat snacks category, worldwide.”

This strategic partnership targets the significant market of Gen Alpha, Gen Z, and their parents. Despite 33 percent of younger consumers snacking more than three times a day, only about 9 percent currently opt for meat snacks, highlighting a substantial opportunity for growth by offering appealing and convenient choices that merge the trusted quality of Jack Link’s with the widespread influence of MrBeast.*

“I’ve been eating Jack Link’s since I can remember, so teaming up is a no–brainer,” Donaldson said. “Now we get to do something super fun and tasty for our fans – I can’t wait for everyone to see what we dream up.”

MrBeast’s CEO, Jeff Housenbold, added, ”We’re always looking to partner with brands that share our ‘better than the competition’ and ‘better–for–you’ philosophy, so this collaboration with Jack Link’s felt like a natural fit. Beast Packs are a way to bring the MrBeast experience from the screen to the snack aisle – while also introducing our fans to each other’s worlds.”

* Nielsen NIQ Demographic Profile (4/28/2025) Mintel 2024

For press enquiries, please contact: charlotte@quince–creative.co.uk

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c0209bc2–9432–442f–b60e–a295b57eb139


GLOBENEWSWIRE (Distribution ID 9450389)

BRF Ingredients, Symrise Awarded Top Performing Krill Replacements in F3 Challenge

NEW ORLEANS, March 07, 2025 (GLOBE NEWSWIRE) — The F3 – Future of Fish Feed announced today the winners of the F3 Krill Replacement Challenge, recognizing Brazil–based BRF Ingredients and Germany–based Symrise for their groundbreaking innovations to replace krill in aquaculture feed. These companies are jointly winning the top prize for developing promising alternatives to krill, poised to transform the future of responsible aquaculture feed production.

“The F3 Krill Replacement Challenge has highlighted the incredible innovation and potential within the aquaculture industry, demonstrating that there are multiple solutions to replace krill,” said Kevin Fitzsimmons, chair of the F3 – Future of Fish Feed Initiative and professor and director of International Initiatives at the University of Arizona. “These alternatives will help protect our oceans while ensuring the continued growth of aquaculture.”

Symrise won for their protein hydrolysate ingredients and BRF Ingredients for their chicken hydrolysate. The winning companies shared the $100,000 USD grand prize, which was awarded during the Opening Plenary Session on March 7 at the World Aquaculture Society’s Aquaculture 2025 Meeting in New Orleans, Louisiana.

These two companies' products emerged as the top performing krill replacements in a 12–week feed trial on Atlantic salmon, demonstrating superior growth, feed consumption, and survival rates. The two winners were chosen from a pool of 10 finalists, who were themselves selected from 40 global companies that entered the F3 Challenge to test their krillmeal alternatives to offer innovative solutions that could transform feed production and reduce the environmental impact of traditional krill sourcing. Testing was performed to confirm all products being used in the trial were free of marine animal ingredients.

About the Winners

BRF Ingredients is an interdependent business unit of BRF, which aims to add value to raw materials in the agricultural chain and leverage the circular economy, through an awareness of innovation, efficiency and sustainability, generating performance ingredients for BRF and, for the Food Ingredients, Animal Nutrition and Human Health markets. BioActio Health & Performance is BRF Ingredients' Chicken Hydrolyzed Protein, an ingredient rich in scientifically proven functional bioactive peptides. Produced through the enzymatic hydrolysis process of chicken raw material proteins (offal, giblets and chicken meat), it is an ingredient that promotes maximum performance and health, as well as being hypoallergenic.

“For us at BRF Ingredients, this recognition reinforces our commitment to feed the world with sustainable, high quality and global standard Ingredients. We congratulate all participants while celebrating our hydrolyzed products team’s technical skills and talent,” said Marcel Sacco, vice president of marketing and new channels at BRF Ingredients.

Symrise is a global supplier of fragrances, flavors, and ingredients for food, cosmetics, and pharmaceuticals, serving clients in 160 countries with a focus on creating tailored, safe products that enhance quality of life and well–being. Symrise Aqua Feed leads the development of aquaculture feed ingredients, to reduce reliance on wild–caught proteins, including a functional hydrolysates support plant–based protein solutions for aquaculture, improving feed performance and sustainability.

“As a firm believer in the immense potential of byproduct valorization, I see this award as a testament to our ability to develop natural ingredients from circularly sourced raw materials,” said Vincent Percier, marketing director at Symrise Aqua Feed. “This innovation enables us to replace wild and endangered species like krill in feed formulations, contributing to a more sustainable global food production footprint.”

In addition, the F3 judges awarded honorable mentions to three companies for their exceptional performance as promising krill replacements: China–based Calysseo (single–cell protein), Netherlands–based Orffa Additives (amino–acid extract) and France–based Phileo by Lesaffre (yeast extract).

The F3 Krill Replacement Challenge, the fourth in a series of aquaculture–industry focused feed contests hosted by the F3 Initiative, was designed to spark innovation for alternatives to krill in aquaculture feed. This challenge was inspired by feed companies, particularly from China, who suggested finding alternative attractants and palatants would significantly assist in the transition to “fish–free” feed. These krill replacement products have the potential to greatly benefit a wide range of farmed seafood producers seeking to improve the performance of “fish–free” feeds, making these alternatives a promising solution for enhancing feed quality and appeal.

The environmental impact of sourcing marine ingredients for animal feed, pet food, and nutraceuticals has raised concerns among environmental advocates and the public, highlighting the urgent need for sustainable alternatives to wild–caught forage fish and krill, a critical priority as the global demand continues to rise.

Overfishing, climate change, and industrial harvesting have strained krill stocks, threatening their role as a key food source for many marine species. More sustainable alternatives are essential to reduce reliance on krill, protect ocean biodiversity, and ensure the future of aquaculture without further depleting ocean resources.

The F3 Initiative was founded on the belief that the ocean’s current fish stocks are insufficient to meet the needs of a growing global population, and that the development of innovative aquaculture feed ingredients is essential to secure a sustainable, food–secure future. The first three contests focused on eliminating wild–caught forage fish in feed.

The F3 – Future of Fish Feed is set to announce its next competition, focused on whole fish farm production, in the summer of 2025.

The Future of Fish Feed (F3) is a collaborative effort between NGOs, academic institutions, and private partnerships to accelerate the commercialization of innovative, substitute aquaculture feed ingredients to replace wild–caught fish.

Contact info:
Annie Reisewitz
MAR Communications
[email protected]
858–228–0526


GLOBENEWSWIRE (Distribution ID 9390708)

“انعش حياتك!” الحملة تصل إلى 50 مليون شخص في الإمارات العربية المتحدة ترويجًا للمنتجات الأوروبية الطازجة

دبي، الإمارات العربية المتحدة, Feb. 03, 2025 (GLOBE NEWSWIRE) — اختتام حملة ناجحة استمرت لمدة ثلاث سنوات في الإمارات العربية المتحدة، حيث نجحت مبادرة “انعش حياتك! فواكه وخضروات أوروبية عالية الجودة” في تعزيز قيمة الفواكه والخضروات الطازجة واستهلاكها، مع تسليط الضوء بشكل خاص على تلك المحاصيل التي تُزرَع في إيطاليا.

حققت الحملة وصولاً مميزًا لجمهور بلغ 50 مليون شخص في جميع أنحاء الإمارات العربية المتحدة، بتمويل من الاتحاد الأوروبي وشركة CSO Italy – وهي اتحاد شركات رائد في إيطاليا يضم أكبر مُنتجِي الفواكه والخضروات الطازجة. ساهمت هذه الحملة في تعزيز مكانة إيطاليا كمصدر موثوق للمنتجات الفاخرة.

وتتزامن هذه الحملة مع زيادة بنسبة 8.4 في المائة في صادرات الأغذية الزراعية الإيطالية إلى الإمارات العربية المتحدة، والتي تخطّت الآن 412 مليون يورو. يُرسخ هذا النمو مكانة إيطاليا كواحدة من أبرز مُورِّدي الأغذية إلى الإمارات العربية المتحدة، وفقًا للبيانات المتاحة حتى نوفمبر 2023.

صرّحت Elisa Macchi، العضو المنتدب لشركة CSO Italy: “لقد أدّت الفعاليات الكبرى مثل معرض الخليج للأغذية “Gulfood” دورًا رئيسيًا في نجاح الحملة، وقد وفرت هذه التجمعات منصات حيوية للتواصل التجاري، مما ساعد في بناء علاقات تجارية قيِّمة، وعرض تراث فن الطهي الغني الذي يميز كلٍ من أوروبا وإيطاليا، كما أثارت الحملة اهتمامًا متزايدًا بالمنتجات الإيطالية وعمّقت الروابط التجارية بين الشركات الإيطالية والإماراتية.”

تتطلع حملة “انعش حياتك!” إلى المستقبل، وتطمح إلى ترك إرث مستدام. وقد أبرزت استراتيجيتها المبتكرة كيفية مساهمة التعاون والتبادل الثقافي والشغف المشترك بالتميز في خلق فرص جديدة للمنتجات الأوروبية في الأسواق الدولية النشطة مثل الإمارات العربية المتحدة.

نبذة عن CSO ITALY

تأسست شركة CSO ITALY في عام 1998، وهي اتحاد شركات رائد في إيطاليا يضم العديد من الشركات الإيطالية البارزة في قطاع الفواكه والخضروات. تتولى CSO جميع مراحل سلسلة توريد الفواكه والخضروات، بدءًا من خدمات التعبئة والتغليف ومرورًا بالخدمات اللوجستية وانتهاءً بالتجهيز والتصنيع والتوزيع. انعش حياتك! – فواكه وخضروات أوروبية عالية الجودة هو المشروع الجديد المُموَّل من الاتحاد الأوروبي وشركة CSO Italy بهدف تعزيز ثقافة استهلاك الفواكه والخضروات الطازجة في الولايات المتحدة الأمريكية والإمارات العربية المتحدة، مع التركيز على المنتجات الإيطالية.

لمزيد من المعلومات، يُرجى عدم التردد في الاتصال بـ:
Daniela Gorini من SEC NEWGATE Middle East
البريد الإلكتروني: [email protected]
الجوال: 3083 129 58(0)971+

الصورة المرفقة بهذا البيان الصحفي متاحة على https://www.globenewswire.com/NewsRoom/AttachmentNg/1d527ca1–6a95–4c55–aa6f–7bdda6b99bed 


GLOBENEWSWIRE (Distribution ID 1001046455)

“Fresh Up Your Life!” Campaign Reaches 50 million in the UAE, Promoting Fresh European Produce

DUBAI, United Arab Emirates, Feb. 02, 2025 (GLOBE NEWSWIRE) — Concluding a successful three–year campaign in the UAE, the “Fresh Up Your Life! Top Quality European Fruit and Veg” initiative has advanced the appreciation and consumption of fresh fruits and vegetables, with a special spotlight on those cultivated in Italy.

Financed by the European Union and CSO Italy – Italy's leading consortium uniting top producers of fresh fruits and vegetables – the campaign reached an impressive audience of 50 million people across the UAE. This outreach has reinforced Italy’s reputation as a trusted source of premium produce.

The campaign coincides with an 8.4 percent increase in Italian agri–food exports to the UAE, which have now surpassed €412 million. This growth cements Italy’s position as one of the UAE’s leading food suppliers, according to data available through November 2023.

Elisa Macchi, Managing Director of CSO Italy, said: “Flagship events such as Gulfood have played a key role in driving the campaign's success. These gatherings have provided vital platforms for business matching, fostering valuable commercial relationships, and showcasing the rich culinary heritage that defines both Europe and Italy. The campaign has sparked growing interest in Italian products and strengthened commercial ties between Italian and UAE operators.”

Looking to the future, the “Fresh Up Your Life!” campaign aspires to leave a lasting legacy. Its innovative strategy has highlighted how collaboration, cultural exchange and a shared passion for excellence can unlock new opportunities for European products in dynamic international markets like the UAE.

About CSO ITALY

CSO ITALY, founded in 1998, is a leading Italia consortium that associates many of the important Italian fruit and vegetables companies. CSO involves all the fruit and vegetable supply chain, from packaging, to logistics, to processing, to machinery and distribution. Fresh Up your life! – top quality European fruit and veg is the new project funded by the European Union and CSO Italy to promote the culture of fresh fruit and vegetables in the United States of America and the United Arab Emirates, with a focus on the ones that are produced in Italy.

For more information, please do not hesitate to contact:
Daniela Gorini at SEC NEWGATE Middle East
Email: [email protected]
Mobile: +971(0)58 129 3083

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1d527ca1–6a95–4c55–aa6f–7bdda6b99bed


GLOBENEWSWIRE (Distribution ID 1001046215)