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Meltwater Named a Leader in IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025-2026 Vendor Assessment

SAN FRANCISCO, Nov. 17, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, has been named a Leader in the IDC MarketScape: Influencer Marketing Platforms for Large Enterprises 2025–2026 Vendor Assessment (doc #US53601825, November 2025).

The IDC MarketScape evaluated vendors for capabilities, strategic vision, customer experience, scalability, and sustained innovation.

“We believe being named a Leader in the IDC MarketScape underscores Meltwater’s commitment to empowering global brands with best–in–class influencer marketing tools,” said Chris Hackney, Chief Product Officer at Meltwater. “Enterprises today demand platforms that not only manage authentic influencer relationships at scale but also deliver actionable insights, ROI measurement, and agility to respond to market trends and optimize campaigns in real time.”

According to the IDC MarketScape, Meltwater was recognized for the following strengths:

  • Creator Reach Score: “Proprietary True Reach scoring system that accurately measures creators' authentic audience size and influence levels by analyzing engagement quality, audience authenticity, and genuine reach rather than follower counts alone.”
  • Suite Integration: “Comprehensive integration with Meltwater's social listening and media intelligence capabilities, enabling brands to monitor influencer campaign performance alongside broader brand sentiment and competitive intelligence.”
  • Relationship Management: “Enterprise–grade CRM functionality providing centralized management for conversations, content collaboration, timelines, and global payments in nearly 100 countries with local currency support.”

Meltwater's future influencer marketing enhancements include new AI Discovery and AI Outreach functionality, which represents the next step toward autonomous influencer campaign management. These AI tools enhance personalization, speed, and strategy by automating influencer search, vetting, and outreach, delivering faster launches, scalable workflows, and data–driven recommendations that help brands identify the right creators and optimize performance.

“Our influencer marketing roadmap is focused on bringing the power of generative and agentic AI directly into the hands of marketers,” said Eytan Avigdor, Senior Director of Meltwater’s Influencer Marketing Product. “We’re building the next generation of influencer marketing, one where AI accelerates execution and helps brands make smarter, more strategic decisions at scale.”

Meltwater’s influencer marketing solution tightly integrates with its broader media intelligence, social listening, and analytics suite. This interoperability enables brands to monitor campaign impact across earned, owned, and paid channels, delivering unified insight across all marketing touchpoints.

For more information about Meltwater’s influencer marketing solution, visit Meltwater.com.

For more information, please contact:
Kelly Costello
Corporate Communications Director
[email protected]

About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social and consumer intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com.

About IDC MarketScape:
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360–degree assessment of the strengths and weaknesses of current and prospective suppliers.


GLOBENEWSWIRE (Distribution ID 9577239)

Tres Thompson joins Meltwater as Chief Financial Officer

SAN FRANCISCO, Nov. 10, 2025 (GLOBE NEWSWIRE) — Meltwater, a leading global provider of media, social, and consumer intelligence, today announced the appointment of Tres Thompson as Chief Financial Officer (CFO). With over 35 years of experience in accounting, finance, and operational leadership within both privately held and publicly traded technology companies, Thompson brings a wealth of expertise to the Meltwater Executive Team.

Most recently, Thompson served as CFO of HighRadius, a global SaaS company specializing in AI solutions for the office of the CFO. Prior to that, he held the position of CFO at Velsera, a health technology company, and was CFO and COO at Symplr, a SaaS platform serving the healthcare industry. Tres brings significant experience leading high–growth, private–equity backed organizations to successful exits, as well as M&A and integration expertise, to his new role at Meltwater. 

“I’m excited to join Meltwater at such a dynamic moment in the company’s growth journey,” said Tres Thompson, CFO of Meltwater. “The products, the people and the history of profitable growth create incredible opportunities to continue to scale, drive operational excellence and create long–term value.”

“Tres brings deep financial and operational experience that will be instrumental as we continue to drive sustainable growth at Meltwater,” said John Box, CEO of Meltwater. “His track record and history of results at high–growth, global SaaS organizations make him a strong addition to our leadership team.”

Thompson will lead Meltwater’s global central operations and finance organizations, overseeing financial strategy, operations, and investor relations as the company continues to strengthen its position as a leader in AI–powered media and social intelligence.

For more information, please contact:

Kelly Costello  
Corporate Communications Director  
[email protected] 

About Meltwater

Meltwater empowers companies with a suite of solutions that spans media, social, consumer, and sales intelligence. By analyzing approximately 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com. 


GLOBENEWSWIRE (Distribution ID 9572473)

Meltwater 2025 Year-End Product Release Delivers Smarter Media Intelligence with New AI Innovations

SAN FRANCISCO, Oct. 23, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, today announced its 2025 Year–End Product Release, introducing new AI tools designed to provide PR and Marketing professionals with enhanced clarity, agility, and control over their narratives in an increasingly complex media landscape.

According to Digital 2026, more than 1 billion people now use standalone generative AI tools every month. News, social media, and now AI content have collided to create a new media landscape changing how people find information, form opinions and make decisions. With large language models (LLMs) redefining how audiences discover and evaluate brands, there’s a new challenge for brand managers to protect their reputation and stay ahead of the story.

Meltwater's latest release helps marketers, communicators and brand managers take back control, giving them a clear picture of what’s being said about their brand. These new tools give teams consolidated reporting across paid, earned and owned media, transparency into how LLMs are representing their brands, insights from video content at scale, and smart AI teammates. Together, these features surface sharper, strategic, and relevant insights, empowering organizations with the tools to act on emerging narratives in real–time, and the intelligence to shape the narrative proactively.

Key features of the 2025 Year–End Release are designed to provide customers with a unified experience, comprehensive content, enhanced analytics and AI platforms and workflows:

  • Unified Dashboards: A connected reporting experience that measures paid, earned, and owned media efforts collectively, providing a global view of performance across channels, and reducing the time spent stitching together analyses from different tools.
  • GenAI Lens: The industry’s first–ever LLM–monitoring capability that enables brands to monitor how they, their products and competitors are discussed across leading LLMs. It captures responses, providing transparency into the narratives being formed and the sources of information utilized by these models.
  • Content Expansion: Meltwater’s partnership with Dow Jones provides access to premium business coverage from the Wall Street Journal, The Globe & Mail, Barron’s, MarketWatch, IBD, The FN, Private Equity News, and Dow Jones Newswires, so customers can stay ahead of the market. Additionally, increased YouTube coverage offers enhanced subscription targeting, deeper engagement metrics, expanded historical data, and broader comment coverage.
  • Predictive Analytics: With pattern recognition technology, Meltwater’s Explore product can now forecast whether a spike in mentions will grow or fade, so you can act on opportunities early, neutralize risks, and invest resources with confidence.
  • Smarter AI Assistants: Meltwater’s recently launched AI teammate, Mira, provides a customized AI experience based on a brand’s preferences, goals and unique context for more relevant, strategic insights and recommendations, all within a streamlined workflow powered by Mira Projects and Mira Canvas, giving you greater control, confidence, and personalization.
  • Modern Research and Outreach: Klear AI enhancements make influencer discovery and outreach easier using natural language search and personalized, on–brand outreach tailored to each campaign and influencer. Plus, with enhanced profiles in Media Relations, one AI–generated view of coverage and social presence replaces fragmented bios and research.

“The digital landscape is changing at lightning speed, with LLM–generated content changing how people discover brands and form opinions. Meltwater’s newest releases are built exactly for this moment to equip brand leaders with tools to cut through the noise, understand what drives perception and confidently shape the conversation in real–time,” said Chris Hackney, Chief Product Officer at Meltwater.

“Together, these new AI–driven capabilities redefine media intelligence for the era of generative content. Brand leaders can now see the full picture across paid, owned, and earned while understanding how their brands appear within major LLMs through GenAI Lens. Paired with predictive analytics and our agentic teammate Mira, we're giving brands the clarity, speed, and governance to see around corners and shape their narrative with confidence,” said Aditya Jami, Chief Technology Officer at Meltwater.

These product launches reflect Meltwater’s continued commitment to innovation that delivers measurable impact for its customers. With a relentless focus on quality, value, and service, every advancement brought to market is created to help customers succeed today and stay ahead of tomorrow’s opportunities. To learn more about this year’s product release, visit Meltwater.com.

About Meltwater
Meltwater empowers companies with solutions that span media, social and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner for global brands making an impact. Learn more at meltwater.com.

For more information, please contact:
Kelly Costello
[email protected]


GLOBENEWSWIRE (Distribution ID 9550562)

Digital 2026: Internet users pass 6 billion, social media users become a ‘supermajority’, and AI use tops 1 billion

SAN FRANCISCO, Oct. 15, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social and consumer intelligence and We Are Social, the socially–led creative agency, have released Digital 2026, their latest annual report on social media and digital trends worldwide.

Digital 2026 reveals major milestones in internet and social media adoption, with more than two–thirds of the world's total population now using social media. The report also points to a significant evolution in online behaviour, as the battle for attention intensifies on established platforms.

A social media ‘supermajority’

According to Digital 2026, global social media user identities now stand at 5.66 billion, equivalent to 68.7 percent of the global population. This figure represents a ‘supermajority’, with social media users outnumbering non–users two to one. The global total increased by 4.8 percent over the past year, thanks to the addition of 259 million new user identities.

The battle for attention

While user numbers continue to climb, how people spend their time is changing. The typical internet user spends more than 2.5 hours per day on social and video platforms, with ‘filling spare time’ now ranking as the second–biggest motivation for using social media, behind ‘keeping in touch with friends and family’.

When it comes to which platforms are winning this battle for attention, Similarweb data shows YouTube has the largest number of active app users, almost 50 percent more than fifth–placed TikTok. However, the typical TikTok user spends an average of 1 hour and 37 minutes per day using the platform’s Android app, significantly more than any other social platform.

Social media now the top channel for brand discovery

Digital 2026 highlights fundamental differences in how different generations discover brands, with social media ads now the dominant channel for younger consumers.

The report finds that for internet users aged 16 to 34, social media ads are the number one source of brand discovery, with 34.2 percent of 16 to 24–year–olds and 32.1 percent of 25 to 34–year–olds using them to learn about new products and services. Social media ads also rank a strong second behind search engines for those aged 35 to 44, underlining a clear generational divide where older audiences still rely on more traditional channels.

AI adoption surges past 1 billion

Digital 2026 provides compelling evidence that more than 1 billion people now use standalone generative AI tools every month. OpenAI’s CEO reported that ChatGPT alone had 800 million weekly users in early October 2025. This rapid adoption is reshaping online behaviours, particularly search, with GWI data showing a steady decline in the number of people who use a conventional search engine each month.

Digital ad spend continues to climb

Marketers are on track to spend US$1.16 trillion on advertising in 2025, with digital channels accounting for nearly three–quarters (74.4 percent) of that total. Social media advertising continues to enjoy strong growth, with global spend projected to increase by 13.6 percent year–on–year to reach US$277 billion in 2025.

Digital 2026 is a 700–page report covering data from across the entire online ecosystem. Other key social media highlights include:

  • Social media ads are now the number one source of brand discovery for internet users aged 16 to 34, ahead of search engines and TV ads.
  • Women aged 16 to 24 now spend an average of 3 hours and 40 minutes per day on social and video platforms, the most of any demographic.
  • The typical social media user now uses an average of 6.75 different social platforms each month.

And from the wider digital ecosystem:

  • Online retail advertising is surging, with marketers on track to spend a combined US$204 billion on ads on these platforms in 2025.
  • Streaming services now account for more than half (50.4 percent) of all time spent watching TV content globally.
  • The number of people using a conventional search engine each month has seen a steady decline, with only 80 percent of online adults now using one.
  • Globally, YouTube’s advertising formats on connected TVs now reach more than four in ten of its users each month.
  • Nearly half of the world’s online adults say that they are excited about the potential of artificial intelligence.
  • There are 5.78 billion unique mobile users globally, equating to 70.1% of the world’s population

“We’re seeing a profound shift in how people discover brands, with more people turning to social media and AI platforms than ever before. Among younger audiences, social media ads now carry more weight than traditional search in shaping awareness and perception, while the rise of GenAI, now used by more than a billion people each month, is transforming how people find and trust information. For marketers and communicators, this is an exciting opportunity to build strategies that connect with audiences in new ways and meet them where they are today,” said Alexandra Bjertnæs, Chief Strategy Officer at Meltwater.

Toby Southgate, Global Group CEO at We Are Social said: “This year's report confirms the game keeps changing, creating both huge opportunities and a new challenge for marketers. A 'supermajority' of the world is now active on social media – this is where brands win or lose. That means we have moved from a race for reach to a battle for relevance. Success in this new landscape will be defined by a deep, cultural understanding of platforms and behaviours, and the ability to earn attention with ideas that are truly worth talking about.”

Read the full report now: https://www.meltwater.com/en/global–digital–trends

About Meltwater
Meltwater empowers companies with solutions that span media, social and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner for global brands making an impact. Learn more at meltwater.com.

About We Are Social
We are a global socially–led creative agency, with unrivalled social media and influencer marketing expertise. With 1,200 people in four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We build influencer partnerships with impact.

We work with the world’s biggest brands, including adidas, Samsung, Google and Amazon, to reach the right people in a strategic, relevant and effective way.

We Are Social is part of Plus Company.

To learn more, visit www.wearesocial.com

For more information, please contact:
Stacy Slayden
[email protected]


GLOBENEWSWIRE (Distribution ID 9545716)

Meltwater Recognized with Three Comparably Awards for Employee Happiness and Wellbeing

SAN FRANCISCO, Sept. 30, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, has been recognized with three Comparably Awards, reflecting the company's dedication to fostering a positive and supportive environment for its employees, driven by its award–winning global culture.

Drawing on anonymous employee feedback across 20 core culture metrics, including work environment, compensation, benefits, and work–life balance, Meltwater received accolades in the following categories:

  • Happiest Employees
  • Best Company Perks & Benefits
  • Best Company Work–Life Balance

“These awards are a reflection of the incredible people who make Meltwater such a special place to work,” said Peyton O’Connor, Chief People Officer at Meltwater. “This recognition is especially important as they represent the voices of our employees. From flexible work arrangements, comprehensive benefits and initiatives that promote a healthy work–life balance, we're committed to building a workplace where people feel valued, supported and motivated.”

With a presence in 50 locations across 25 countries, Meltwater's global culture is rooted in the belief that when the right people are in the right environment, great things happen. Regardless of location, the company is dedicated to providing employees with opportunities to make an impact, learn daily, and receive the support needed to advance their careers.

Comparably Awards are determined by sentiment feedback from current employees who anonymously rate their employers on Comparably.com. The data for these awards was collected over the past 12 months, ensuring an accurate representation of employee experiences.

Earlier this year, Meltwater received six Comparably awards including Best Career Growth, Best Leadership Teams, Best Engineering Teams, Best HR Teams, Best Product & Design Teams, and Best Sales Teams. Meltwater continues to prioritize the well–being and satisfaction of its employees, recognizing that a happy and engaged workforce is essential to the company's ongoing success.

For more information, please contact:
Stacy Slayden
[email protected]

About Meltwater
Meltwater empowers companies with solutions that span media, social, and consumer intelligence. By analyzing approximately 1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner for global brands making an impact. Learn more at meltwater.com.


GLOBENEWSWIRE (Distribution ID 9537416)

Meltwater announces new content partnership with Dow Jones Factiva, unlocking premium content for PR, communications and marketing professionals

SAN FRANCISCO, Aug. 20, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, today announces a new partnership with Dow Jones that provides its audience of PR, marketing and communication professionals with premium news and information from some of the world’s most trusted publications including The Wall Street Journal, Barron’s, MarketWatch, The Globe and Mail, and more. With this expansion, Meltwater customers can now access premium, subscriber–only content, ensuring that they can stay on top of the most important news on their company, competitors, and industry.

Dow Jones is a global provider of news and business information, delivering world–class news, data, and analysis to consumers and organizations around the world across multiple formats, including print, digital, mobile, and live events. With this new agreement, users can access the best of Dow Jones quality content alongside Meltwater’s leading technology to track, understand, and act on the top stories they need to know.

“Our partnership with Meltwater is key to delivering the world’s best news, information, and analysis to public relations, communications, and marketing (PRCM) professionals around the world,” said Dow Jones GM of Corporate Partnerships William Ashworth. “Combining the strength of both brands will serve the needs of Meltwater users and enhance communications globally.”

“With this new agreement with Dow Jones, Meltwater continues in our mission to unlock the world’s online data and provide more content than anyone else in the market,” said Meltwater CEO John Box. “Our holistic approach to providing data across news, social, broadcast, and more – means that brands have everything they need to track and analyze the stories most relevant to them and create strategies with confidence.”

Dow Jones’ premium content now contributes to Meltwater’s extensive data set, presented alongside content from Bloomberg Media, Torstar, and The Washington Post, expanding the resources available to users.

Learn more about how to access Dow Jones’ premium content here.

For more information, please contact:
Kelly Costello
[email protected]

About Meltwater
Meltwater empowers companies with solutions that span media, social and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner for global brands making an impact. Learn more at meltwater.com.

About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news–gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).


GLOBENEWSWIRE (Distribution ID 9515131)

Meltwater Debuts Industry-First GenAI Lens, Unlocking Enhanced Brand Insights

SAN FRANCISCO, July 29, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, today announces the launch of GenAI Lens, an industry–first, groundbreaking tool that gives companies unprecedented visibility into how their brand, competitors and industry are discussed across all major AI Assistants and LLMs (Large Language Models) including ChatGPT, Claude, Gemini, Perplexity, Grok, and Deepseek.

Marketing, Comms, and PR professionals face a growing challenge with more channels to manage and even more to monitor. As generative AI becomes a driving force behind content creation and news cycles, teams need complete visibility into not just what is said, but how it's being shaped by LLMs.

A March 2025 report from Gartner forecasts that by 2026, around 30% of brand perception will have been shaped by generative AI content rather than by traditional media sources such as social media, news outlets, and online reviews. As AI increasingly shapes public perception, it's critical for brands to understand how they appear in this LLM–generated content. Until now, brands have lacked visibility into how they’re represented across GenAI, opening the door to misinformation, outdated content, and missed opportunities to strengthen brand presence.

Meltwater's GenAI Lens solution monitors and analyzes responses from GenAI tools, including ChatGPT, Claude, Gemini, Perplexity, Grok, and Deepseek, offering transparency into what’s being said and where the underlying LLMs are sourcing their information. Users can track brand, product, or competitor mentions across more than 90% of LLMs, offering a 360–degree–view of how their brand is represented alongside news and social data.

Key benefits of Meltwater’s GenAI Lens include:

  • Increased Brand Visibility in AI Environments: Understand how your brand is represented, with aggregated results across major LLMs, filling a critical blind spot as AI becomes a primary source of information for consumers and media.
  • Faster Detection of Reputational Risks: Identify early signs of misinformation, negative sentiment, or misleading narratives, giving your team time to respond before issues escalate.
  • Smarter Communications Strategy: Use trend and emotion analysis from AI search outputs to shape smarter PR, brand, and content strategies based on how audiences are engaging with generative AI.
  • Competitive & Market Intelligence: Monitor how competitors are portrayed and uncover competitive opportunities, industry trends or emerging topics, helping you stay ahead of the narrative and refine positioning.
  • At–a–Glance Insights: Access advanced visualizations that show brand sentiment, emotion, key phrases, people, products and things mentioned, alongside citations.
  • Reduced Time to Insight: Customize built–in prompt templates to launch targeted monitoring in minutes.

“The way people look for and understand information has shifted fundamentally. Visits to AI chatbots grew nearly 81% in the last year alone, signaling these tools are becoming a primary source of discovery,” said Chris Hackney, Chief Product Officer at Meltwater. “Meltwater’s latest solution empowers PR, marketing, and communications professionals to proactively monitor, analyze, and respond to narratives emerging from powerful AI engines like Perplexity, ChatGPT, and Gemini. By surfacing real–time insights on trending topics, sentiment shifts, and new opportunities, we’re giving our clients a strategic advantage, enabling them to protect their brand reputation, craft smarter communication strategies, and move at the speed of AI–driven conversations.”

As a global leader in listening and monitoring, Meltwater is committed to growing source models, deepening analytics and maintaining comprehensive coverage as new LLMs emerge in this dynamic field.

Learn more about Meltwater’s GenAI Lens solution, here.

For more information, please contact:
Kelly Costello
[email protected]

About Meltwater
Meltwater empowers companies with solutions that span media, social and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner for global brands making an impact. Learn more at meltwater.com.


GLOBENEWSWIRE (Distribution ID 9502000)

Meltwater wins six Comparably Awards, including Best Career Growth and Best Leadership Teams

SAN FRANCISCO, June 17, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, has been recognized with six Comparably Awards in 2025, underscoring the company’s continued momentum and its commitment to building a high–performing, people–first culture.

Based entirely on anonymous employee feedback across 20 core culture metrics – including leadership, career development, and work–life balance – Meltwater was recognized with the following awards:

  • Best Career Growth
  • Best Leadership Teams
  • Best Engineering Teams
  • Best HR Teams
  • Best Product & Design Teams
  • Best Sales Teams

“We’re honored to be recognized across so many categories by Comparably, and especially proud that these awards are based on employee feedback,” said John Box, CEO of Meltwater. “These recognitions reflect the culture our employees have built, one defined by innovation, inclusion, and the belief that we grow together by supporting one another and building best–in–class solutions for our customers.”

Meltwater earned Best Career Growth recognition for its ongoing investment in employee growth through international opportunities, leadership training, and learning and development across the business. Meltwater was also recognized among the Best Leadership Teams, highlighting the strength, transparency, and vision of its global leaders – all key traits that create an environment where employees are empowered to make an impact and grow their careers.

Meltwater’s recognition among top global companies affirms its belief in the potential of its people, ideas, and technologies. With a team of over 2,200 employees in 50 locations across 25 countries, Meltwater continues to build a workplace where everyone can learn, belong, and unlock new heights in their careers.

In previous years, Meltwater has been recognized for Best Company for Career Growth, Best CEOs for Women, Best Company Culture, and Best Global Culture. The company continues to hire for a wide range of roles globally. To learn more about open positions, please visit meltwater.com/careers.

For more information, please contact:
Stacy Slayden
[email protected]

About Meltwater
Meltwater empowers companies with solutions that span media, social and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner for global brands making an impact. Learn more at meltwater.com.


GLOBENEWSWIRE (Distribution ID 9469851)

Meltwater and 8×8 partner to elevate customer support through social intelligence

SAN FRANCISCO, June 11, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social and consumer intelligence, today announces a partnership with 8×8, Inc. (NASDAQ: EGHT) through the 8×8 Technology Partner Ecosystem, empowering businesses to connect with customers through social media more efficiently, enhance service operations, and deliver superior customer experiences.

8×8® is the industry's most integrated platform provider for CX, which combines Contact Center, Unified Communication and CPaaS solutions, and supports enterprise organizations around the world with its suite of CX solutions. With Meltwater’s social insights available directly within 8×8 Contact Center™, 8×8 customers can now utilize social media as a customer care and engagement channel. Social media is a critical channel for customer engagement, but many contact centers lack the necessary tools to monitor and analyze the vast volume of customer interactions happening online. This new solution with 8×8 addresses this gap, equipping teams with the tools needed to make sense of the ever–growing mountain of social data.

By leveraging Meltwater’s industry leading dataset, which processes more than 1 billion pieces of content daily and transforms them into actionable insights, teams can respond to inquiries faster, identify emerging risks, and extend their reach to underserved audiences, enhancing the overall customer experience.

Key benefits of the integration include:

  • Advanced and configurable filtering: Use advanced keyword filtering to surface the most relevant and actionable social media conversations – such as @mentions and direct messages – and seamlessly route them to existing 8×8 Contact Center agent queues, just like any other channel.
  • Elevated customer experience across social channels: Enable faster, personalized responses and consistent engagement across platforms.
  • Streamlined agent workflows: Unify social and support channels to reduce app switching and improve resolution times.
  • Boosted brand reputation and loyalty: Identify negative sentiment early, respond quickly, and amplify praise to elevate customer experience and strengthen customer trust.

“Today’s customers expect fast personalized responses, especially on social media. When mentions go unanswered or replies are delayed, it doesn’t just mean missed opportunities, it can erode trust and damage brand reputation,” said Doug Balut, Senior Vice President of Global Alliances and Partnerships at Meltwater. “This partnership brings together two industry leaders to empower brands with real–time insights they need to understand customer sentiment, anticipate issues, and respond with agility to improve the customer experience.”

“Social media has become a vital channel for customer engagement, yet many contact centers still struggle to support it effectively,” said Victor Belfor, Global Vice President, Business Development and Strategic Partnerships at 8×8, Inc. “We chose to partner with Meltwater because we believe it’s one of the most powerful social listening platforms in the market. Together, we’re helping organizations stay connected with their customers by delivering best–in–class technology from a single, trusted provider.”

The integration between 8×8 and Meltwater reflects the core strength of the 8×8 Technology Partner Ecosystem: delivering powerful, proven technologies without compromising the simplicity and reliability of a single–source solution. Joint customers benefit from a seamless, deeply integrated experience that feels native to the 8×8 platform, while still gaining access to cutting–edge capabilities helping businesses streamline operations, reduce total cost of ownership (TCO), and avoid the pitfalls of fragmented tech stacks.

For more information, please contact:
Stacy Slayden
[email protected]

About Meltwater
Meltwater empowers companies with solutions that span media, social and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner for global brands making an impact. Learn more at meltwater.com.

About 8×8 Inc.
8×8, Inc. (NASDAQ: EGHT) connects people and organizations through seamless communication on the industry's most integrated platform for Customer Experience—combining Contact Center, Unified Communication, and CPaaS solutions. The 8×8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration. We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. For additional information, visit www.8×8.com, or follow 8×8 on LinkedIn, X, and Facebook. 8×8 and associated logos and marks are trademarks of 8×8, Inc. All rights reserved.


GLOBENEWSWIRE (Distribution ID 9466744)

Meltwater unveils Mira, latest AI innovations in 2025 Mid-Year Product Release

SAN FRANCISCO, May 06, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social and consumer intelligence, today unveiled its latest innovations, led by the premiere of Mira, a game–changing AI teammate marking the next evolution in Meltwater’s AI–powered product suite. Combining the power of AI agents with GenAI, Mira delivers instant insights through an intuitive chat–based interface, streamlining time–consuming workflows such as news briefings, brand monitoring, competitive intelligence and much more.

In today’s fragmented media landscape, brands struggle to keep up with the sheer volume of online conversations and stories. With a growing number of channels to monitor, too often brands fail to seize emerging opportunities and manage rising threats. Research from Gartner shows marketing teams juggle six or more tools just to run campaigns, with 51% of CMOs saying their tech stack is too complex and 59% want to simplify it. This inefficiency drains budgets, creates silos, and makes it harder for communicators to create true impact.

Unlike traditional GenAI tools that assist with one–off tasks like writing social posts or summarizing articles, Mira uses intelligent AI agents to simplify complex, multi–step processes drastically reducing time spent on routine work. By surfacing conversational insights and recommendations, Mira eliminates the need for cumbersome Boolean searches, dashboard navigation, and even deep platform expertise. It empowers users with the knowledge, tools, and speed they need to make informed decisions without the guesswork, immediately.

“Mira is powered by Meltwater’s industry–leading dataset, which analyzes over a billion conversations across news and social media daily. Using specialized AI agents, it then transforms that intelligence into clear guidance and recommendations, giving you a decisive, data–informed teammate at your fingertips,” said Aditya Jami, Chief Technology Officer at Meltwater. “Instead of forcing communicators to wrestle with data and dashboards, Mira surfaces context, insights, and recommended actions in seconds, with the security and governance you expect from Meltwater. It collapses days of analysis into a single conversation, giving every brand the strategic edge of a world–class analyst team.”

While Mira is Meltwater’s in–platform assistant, Meltwater Copilot–now available to all customers–brings conversational AI intelligence to the places where organizations collaborate and drive decisions such as Microsoft Teams and the Office Suite.

The latest innovations in the Mid–Year Release unify media intelligence to bring social, editorial, and owned media data together in one place giving customers access to deeper insights across more channels. Enhanced AI agents and assistants then make sense of it all, removing barriers to extract insights from data, and unlocking time for more strategic and creative work.

In addition to Mira and Meltwater Copilot, highlights of the 2025 Mid–Year Release include:

  • Explore+, our new enterprise listening and analytics platform, allows customers to listen, analyze, and drive decisions—all in one place. Customers gain access to unlimited searches, deeper analytics and enterprise governance, and coverage across social, news, and consumer–led data to eliminate silos and inefficiencies across marketing, communications, and research efforts.
  • Expanded partnerships to provide deeper listening, engagement, and measurement capabilities across Snapchat, TikTok, Bluesky, Threads, and more, ensuring customers can measure impact, tailor their strategies, and drive results across the channels that matter to their audiences.
  • New relationship management solutions designed to empower PR and Marketing professionals to navigate the evolving landscape of media and influencer relations with greater ease and effectiveness. Build stronger relationships with enhanced profiles, AI–driven audience demographics, and centralized tracking to ensure outreach is more targeted, engagement is more meaningful, and relationships are built on trust.

“At Meltwater, we’re turning AI technology from tools into teammates to empower our customers with the team they need to excel at making smarter decisions, faster,” said Chris Hackney, Chief Product Officer at Meltwater. “Our latest innovations deliver sharper insights and real–time intelligence to your fingertips right when teams need them, making it easier to cut through the noise, respond with confidence, and stay ahead of what’s next.”

All of these releases are being unveiled at Meltwater Summit in New York on May 6 and 7. To learn more about the releases and Meltwater’s full product suite, visit meltwater.com.

For more information, please contact:
Kelly Costello
Corporate Communications Director
[email protected]

About Meltwater
Meltwater empowers companies with solutions that span media, social and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner for global brands making an impact. Learn more at meltwater.com.


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